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Free BBB Review Widgets for Magento

Embed BBB reviews on any Magento page in 60 seconds — Page Builder HTML Code element, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on Magento · free forever, no plugin needed · installs via the Page Builder HTML Code element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on Magento? All review widgets for Magento

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to Magento

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the Page Builder HTML Code element on Magento and publish.

  1. 1

    In Magento admin, edit the CMS page or block with Page Builder.

  2. 2

    Drag an HTML Code element into the target row.

  3. 3

    Paste the BlooTrue embed code into the element.

  4. 4

    Save and flush the cache — the widget renders storefront-side.

Always flush the Magento cache after saving — the storefront serves cached markup until you do.

Where the Code Goes on Magento

Magento (Adobe Commerce) expects the embed code in a Page Builder HTML Code element, dragged into a row of a CMS page or CMS block.

The Page Builder stage may show the code or a placeholder rather than the running widget; the storefront is where the reviews render. The element fills the width of its row, and the widget sets the height. Magento serves cached page markup, so after saving you must flush the cache from Cache Management in the admin, or the storefront keeps showing the page without the widget.

If the widget does not show on Magento

  • Saved but no widget on the storefront? Flush the Magento cache. Until you do, visitors get the cached markup from before your edit.
  • Widget on the CMS page but not on category pages? Put the HTML Code element in a CMS block and assign that block to those categories.
  • If Page Builder shows the code as text in the stage, that is normal for scripts; check the storefront after saving and flushing.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Magento: Elements: HTML CodeBBB: Frequently asked questions about customer reviews

BBB Review Widget for Magento — Free, No Plugin

Embed BBB reviews on any Magento page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the Page Builder HTML Code element.

Where BBB reviews help most on Magento

Local businesses that sell through Magento are usually a shop with a counter as well as a website: a bakery, a bike shop, a florist.

Customers who reviewed you on BBB mostly reviewed the visit, the service and the staff, not a single product, so the widget belongs on store-wide pages rather than product pages: the home page under the banner, the About page, and the page that explains delivery or local pickup. That last one matters most, because it is where a nearby buyer decides whether to trust you with an order. If a product review app already shows per-item stars, keep BBB reviews off those pages so the two never get mixed up.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on Magento — FAQ

Is the BlooTrue BBB review widget free for Magento?
Yes. BlooTrue is completely free to embed BBB reviews on Magento. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Magento?
In Magento admin, edit the CMS page or block with Page Builder. Drag an HTML Code element into the target row. Paste the BlooTrue embed code into the element. Save and flush the cache — the widget renders storefront-side.
Anything specific to Magento worth knowing before I embed?
Always flush the Magento cache after saving — the storefront serves cached markup until you do.
Where should I place BBB reviews on Magento for the biggest lift?
The homepage below the main banner and category landing pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching Magento again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

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Free BBB Review Widget