Skip to main content
BlooTrue
Start Free
no code neededunlimited viewsfree forever

Free BBB Review Widgets for BigCommerce

Embed BBB reviews on any BigCommerce page in 60 seconds — HTML widget, paste, save. Better Business Bureau credibility on your own pages.

Build Your BBB Review Widget

BBB

Key facts: 60-second install on BigCommerce · free forever, no plugin needed · installs via the HTML widget · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your BBB reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on BigCommerce? All review widgets for BigCommerce

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add BBB Reviews to BigCommerce

Connect your BBB profile in BlooTrue, pick a style, then paste one embed code into the HTML widget on BigCommerce and publish.

  1. 1

    Open the page in BigCommerce Page Builder.

  2. 2

    Drag the HTML widget from the widget panel into the target region.

  3. 3

    Paste the BlooTrue embed code into the widget's code editor.

  4. 4

    Click Save/Publish — the widget renders storefront-side.

Page Builder shows a placeholder frame for HTML widgets on the canvas — check the published page for the rendered reviews.

Where the Code Goes on BigCommerce

In BigCommerce the embed code goes into the HTML widget in Page Builder, dragged from the widget panel into a region of the page or storefront layout.

On the Page Builder canvas the HTML widget appears as a placeholder frame, so check the rendered reviews on the published storefront. The widget fills the width of its region and grows with the reviews. Regions are defined by your Stencil theme, so which regions accept an HTML widget depends on the theme, and a widget dropped into a global region such as the header or footer shows on every storefront page.

If the widget does not show on BigCommerce

  • If Page Builder shows only a frame, that is normal for HTML widgets; open the storefront to see the rendered reviews.
  • If the region you want is not offered, your Stencil theme defines the available regions; try another region or a Web Page's HTML view.
  • If the storefront still shows the old page, click Publish in Page Builder; saving alone leaves the change unpublished.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: BBB: Frequently asked questions about customer reviews

BBB Review Widget for BigCommerce — Free, No Plugin

Embed BBB reviews on any BigCommerce page with a single copy-paste embed code. Better Business Bureau credibility on your own pages. Installs via the HTML widget.

Where BBB reviews help most on BigCommerce

Local businesses that sell through BigCommerce are usually a shop with a counter as well as a website: a bakery, a bike shop, a florist.

Customers who reviewed you on BBB mostly reviewed the visit, the service and the staff, not a single product, so the widget belongs on store-wide pages rather than product pages: the home page under the banner, the About page, and the page that explains delivery or local pickup. That last one matters most, because it is where a nearby buyer decides whether to trust you with an order. If a product review app already shows per-item stars, keep BBB reviews off those pages so the two never get mixed up.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

BBB Widget on BigCommerce — FAQ

Is the BlooTrue BBB review widget free for BigCommerce?
Yes. BlooTrue is completely free to embed BBB reviews on BigCommerce. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on BigCommerce?
Open the page in BigCommerce Page Builder. Drag the HTML widget from the widget panel into the target region. Paste the BlooTrue embed code into the widget's code editor. Click Save/Publish — the widget renders storefront-side.
Anything specific to BigCommerce worth knowing before I embed?
Page Builder shows a placeholder frame for HTML widgets on the canvas — check the published page for the rendered reviews.
Where should I place BBB reviews on BigCommerce for the biggest lift?
Category pages above the product grid and the homepage trust band.
Do the reviews stay up to date automatically?
Paid plans auto-sync your BBB reviews daily, so the widget always shows your latest 5-star reviews without touching BigCommerce again. The free plan shows the reviews imported at setup.
Can my A+ BBB rating be the number in the widget header?
No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.
I am not BBB accredited, can I still put my BBB reviews on my site?
Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.
Do BBB complaints show up in the review widget?
No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Ready to Put BBB Reviews on Your BigCommerce Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free BBB Review Widget