BBB Review Widget for PrestaShop — Free, Fills BBB's Embed Gap

BlooTrue's BBB Review Widget for PrestaShop is a free, module-purchase-free embed that displays your BBB reviews on any PrestaShop storefront. BBB does not provide an official embed widget for merchants — its Fusion API is gated for partner apps like Apple Maps and Trivago, not for self-service merchant embeds. BlooTrue fills that gap by pulling reviews from any public BBB business page and turning them into a paste-ready PrestaShop embed. PrestaShop is the dominant open-source e-commerce platform in France and across the EU; PrestaShop 1.7 is still widely deployed and PrestaShop 8.x is the current major. The HTML Block module ships free in core on both versions, and BlooTrue pastes into the HTML Block's Source view — no Addons purchase, no PHP edits, no BBB API key, no BBB Fusion application, no business-level claim required. Hooks into displayHome, displayFooter, displayLeftColumn, displayRightColumn, displayTop, displayNav, or any custom hook your theme exposes. For inline placement, paste directly into a CMS page via Design → Pages → Source view.

How to embed BBB reviews on PrestaShop in 60 seconds

1. Paste your BBB business profile URL (bbb.org/./profile/your-business-slug) into the configurator above.
2. Pick a widget style and customize colors, theme, and layout.
3. Click Copy Code to get the one-line HTML embed.
4. Open Modules → Module Manager, search HTML Block, click Configure, click Add new block.
5. In the editor, click Source (</>), paste the embed, pick a hook, and save.
6. For inline CMS placement, edit a page via Design → Pages and paste in Source view.

Why doesn't BBB have an official embed?

BBB's Fusion API is positioned as a partner-channel product (used by Apple Maps and Trivago) rather than a merchant self-service product. BBB does not publish a paste-ready embed widget the way Trustpilot publishes TrustBox or Google publishes Place Cards. Third-party widgets are the standard way PrestaShop stores surface their BBB reviews — BlooTrue is the free option in that category.