Review Management Statistics

of consumers read online reviews for local businesses before making a purchase decision.

of consumers regularly read online reviews when browsing for local businesses, up from 60% in 2020.

of consumers trust online reviews as much as personal recommendations from friends and family.

of consumers used Google to evaluate local businesses in the last year, making it the dominant review platform.

of consumers visit a business's website after reading a positive review, bridging the gap from review to conversion.

increase in revenue is associated with each one-star increase in a business's Yelp rating.

more likely to be purchased is a product with 5 reviews compared to a product with no reviews.

stars is the minimum rating consumers require before they will consider using a local business.

of consumers will not use a business with a rating lower than 4 stars.

of consumers are likely to use a business that replies to all of its reviews, both positive and negative.

of consumers have changed their perspective on a business based on how the business responded to a review.

of customers expect businesses to respond to negative reviews within a week.

of consumers will leave a review for a business when asked, making proactive outreach essential.

higher open rate for SMS review requests compared to email, making SMS the most effective channel for review collection.

of consumers have been willing to leave a review in the last 12 months, up from 67% in 2020.

of local pack ranking factors are attributed to review signals (quantity, velocity, diversity, and response).

of local searches on Google result in a click on the local map pack (the top 3 business listings).

of local mobile searches result in a purchase within 24 hours, demonstrating high intent behind local queries.

of consumers say they trust online reviews as much as personal recommendations, provided the reviews appear authentic.

of consumers believe they have seen a fake review in the last year, making authenticity more important than ever.