These Terms of Service ("Terms") govern your use of BlooTrue, operated by BlooLab Technologies Inc., a federally incorporated corporation in Canada.

By using the Service, you agree to these Terms.

1. Eligibility

You must be at least 18 years old and legally authorized to bind your business to these Terms.

2. Description of Service

BlooTrue provides AI-powered review management tools including:

Review aggregation
AI-generated response suggestions
Review request email and SMS campaigns
Reputation analytics and reporting

We may modify or discontinue features at any time.

3. User Responsibilities

You agree not to:

Generate fake or deceptive reviews
Send unsolicited communications without consent
Violate third-party platform policies
Impersonate any person or business
Upload malicious code
Attempt unauthorized system access

You are fully responsible for all content sent or published through your account.

4. SMS Compliance

If using SMS features, you agree to comply with:

TCPA (United States)
CASL (Canada)
GDPR (EU, where applicable)
All other applicable messaging laws

You are solely responsible for obtaining lawful consent before sending messages.

5. Third-Party Platforms and Review Content

The Service displays reviews and ratings that originate on third-party review platforms (such as Google, Yelp, Facebook, Tripadvisor, and others) ("Source Platforms"). This content is obtained through third-party data providers and is displayed as-is.

5.1 Your representations. By connecting a review source or creating a widget, you represent and warrant that:

The business profile you connect, and the reviews displayed, relate to your own business (or a business you are authorized to represent);
You have all rights, permissions, and authorizations necessary to display that content on your website;
Your use of the content complies with the terms, policies, and brand guidelines of each Source Platform that apply to you as a business user of that platform, and with all applicable laws.

You are responsible for reviewing and complying with each Source Platform's own terms. Some Source Platforms restrict or prohibit the display of their content through third-party tools, and may take action against businesses that violate their terms, including removing content, restricting accounts, or publishing notices on your profile. You accept this risk when you choose to connect a Source Platform.

5.2 Content ownership and accuracy. Review text is user-generated content owned by the individual reviewers who wrote it, and Source Platforms may hold rights in their compilations and databases. We do not author, edit, verify, endorse, or guarantee the accuracy, completeness, authenticity, or continued availability of any review or rating. Aggregate ratings shown in widgets reflect values reported by the Source Platform at the time of retrieval and may lag the live values.

5.3 Availability of sources. Source Platforms and data providers may change their platforms, policies, or data availability, or block access, at any time and without notice. We may suspend, limit, or discontinue support for any Source Platform at any time, and stored content from a discontinued source may be removed. Loss of a Source Platform does not entitle you to a refund, except where required by law.

5.4 No affiliation; trademarks. BlooTrue is not affiliated with, endorsed by, sponsored by, or certified by any Source Platform. All platform names, logos, and star designs are trademarks of their respective owners and are used solely to identify the source of the content displayed. You are responsible for complying with a Source Platform's brand guidelines where they apply to your display of its marks.

5.5 Content removal. We may remove any content or disable any source at our sole discretion, including in response to a complaint from a Source Platform, a reviewer, or a rights holder. To report content you believe is displayed unlawfully — including copyright objections or a reviewer's request to remove their personal data — contact us at info@bloolab.com with the content, its location, and the basis of the request. We review and act on such requests promptly.

6. Indemnification

You agree to defend, indemnify, and hold harmless BlooLab Technologies Inc. and its officers, employees, and agents from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from: (a) content you display through the Service; (b) your breach of these Terms; (c) your violation of a Source Platform's terms or policies; or (d) your violation of any law or the rights of any third party.

7. AI-Generated Content Disclaimer

AI-generated responses are suggestions only. You are responsible for reviewing, editing, and approving content before publication. We do not guarantee compliance, accuracy, or suitability of AI-generated content.

8. Fees and Billing

Subscriptions are billed in advance. Fees are non-refundable except where required by law. We may change pricing with 30 days' notice.

9. Intellectual Property

All intellectual property in the Service belongs to BlooLab Technologies Inc. You retain ownership of your business data. You grant us a limited license to process your data to provide the Service.

10. Privacy

Your use of the Service is governed by the Privacy Policy.

11. Disclaimer of Warranties

The Service is provided "as is" and "as available." We do not guarantee:

Continuous availability
Error-free operation
Compatibility with third-party platforms

12. Limitation of Liability

To the maximum extent permitted by law:

Our total liability shall not exceed the total fees paid by you in the 12 months preceding the claim. We are not liable for indirect, incidental, special, or consequential damages.

Without limiting the foregoing, we are not liable for: the loss, unavailability, or discontinuation of any Source Platform or data provider; stale, incomplete, or inaccurate review data; or any action a Source Platform takes against you or your accounts in connection with your display of its content.

13. Force Majeure

We are not liable for delays or failures caused by events beyond our reasonable control, including natural disasters, internet outages, government actions, or third-party service failures.

14. Termination

We may suspend or terminate accounts for violations of these Terms. Upon termination, your access to the Service ceases immediately.

15. Governing Law

These Terms are governed by the laws of Ontario, Canada, without regard to conflict of law principles.

16. Dispute Resolution

Disputes shall first be resolved through good faith negotiation. If unresolved, disputes shall be submitted to the courts located in Ontario, Canada. Nothing prevents either party from seeking injunctive relief.

17. Entire Agreement

These Terms and the Privacy Policy constitute the entire agreement between you and BlooTrue.

18. Contact

BlooTrue
Operated by BlooLab Technologies Inc. (Canada)
Email: info@bloolab.com
Website: blootrue.com