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Free BBB Review Widgets for ClickFunnels

Embed BBB reviews on any funnel step in 60 seconds — Custom JS/HTML element, Open Code Editor, paste, save. BBB has no official embed; BlooTrue is the free path. Works in 2.0 and Classic.

Key facts: 60-second install on ClickFunnels · fills BBB's missing embed gap · works in ClickFunnels 2.0 AND Classic · BBB proof on booking + lead-gen funnels · no BBB API key required · schema.org markup on paid plans

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same BBB widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all BBB widgets

Setting this up on a different platform? See all BBB review widgets · Want a different review platform on ClickFunnels? All review widgets for ClickFunnels

Why Use BlooTrue for BBB on ClickFunnels?

Local-service funnels convert on BBB recognition — and BBB gives you no embed of its own.

Fills BBB's Missing Embed

BBB doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — it pulls reviews from any public BBB business profile automatically.

Built for Booking Funnels

Med spas, dental, HVAC, restaurants with catering funnels — categories whose review mass lives on BBB. A BBB rating badge near the booking CTA carries instant recognition.

2.0 AND Classic

Both ClickFunnels generations have a Custom JS/HTML element in the page editor. The same one-line embed works in either.

No BBB API Key Required

Works with any public BBB business profile. No BBB Fusion application, no API quotas, no business-level claim — paste the bbb.org/biz URL and go.

What makes a BBB widget different from a Google review widget?

BBB customer reviews are a native 1–5 star system. Knowing how they differ from BBB's A+-to-F letter rating, how profile setup works, and how reviews are moderated avoids surprises after you embed.

BBB customer reviews vs the A+-to-F “BBB rating”

BBB has two separate signals, and this widget shows only one of them. The first is the 1–5 star customer reviews — written by your customers about their experience — with an overall customer-review average; that's what BlooTrue displays. The second is the A+-to-F letter “BBB rating”, which is BBB's own grade for how a business interacts with BBB (complaint history, transparency, time in business, accreditation status) — the widget does not show this letter rating or the accreditation seal. BlooTrue renders each customer review exactly as stars: a 5-star review shows 5 stars, a 3-star review shows 3, and the header shows your real BBB customer-review average and count. The header rating always comes from BBB's own published customer-review aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible customer reviews from your BBB business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls BBB directly, so visitor traffic to your page doesn't depend on BBB being reachable, and the widget loads instantly from cache. Only reviews that are public on your profile are included. Each review keeps its reviewer name, star rating, and text, and links back to your BBB business profile.

Accreditation, profile setup, and what shows up in the widget

You do not need to be a BBB Accredited Business to use this widget — it works with any public BBB business profile, accredited or not. Reviews only appear if your profile is public and has customer reviews. If your profile is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public customer review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less. If a review disappears from your widget after a sync, it almost always means the customer deleted it or BBB removed it — the widget simply follows your profile's public state.

Moderation, review guidelines, and attribution

BBB moderates customer reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content BBB has already taken down. Every card keeps the BBB mark and the reviewer's name, and clicking a review links back to your BBB business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always BBB's own customer-review aggregate.

BBB tips for ClickFunnels

The ClickFunnels editor may show a placeholder where the widget sits — the BBB reviews render correctly on the live published funnel.
Place the widget on opt-in and checkout steps — third-party BBB proof outperforms self-written testimonials at the decision point.
Works in both ClickFunnels 2.0 and Classic — each has a Custom JS/HTML element that accepts the same embed code.

Want more on BBB itself? See the BBB widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue BBB on ClickFunnels?

Takes less than a minute per funnel step. Same flow in ClickFunnels 2.0 and Classic.

Open the Funnel Page in the Editor

Log into ClickFunnels, open your funnel, and click Edit Page on the step where the BBB reviews should appear — landing page, booking step, or thank-you page. Works on every plan, 2.0 and Classic alike.

Add a Custom JS/HTML Element

Add an element in the row or section where you want the reviews, and choose Custom JS/HTML from the element list. A compact BBB rating badge sits well right beside the booking CTA.

Open Code Editor and Paste

In the element's settings, click Open Code Editor, paste the BlooTrue BBB embed code, and save the element.

Save — Then Check the LIVE Funnel

Save the page. Heads-up: the ClickFunnels editor preview may show a placeholder box where the widget sits — custom JS often doesn't execute inside the editor canvas. That's normal.

Open the live funnel URL and the BBB reviews render fully.

Reviews auto-sync from BBB every 24 hours.

How BlooTrue Compares to Other BBB-on-ClickFunnels Options

BBB has no embed. ClickFunnels has no BBB integration. Here are the only paths.

Option	BlooTrue	BBB official	Hand-rolled HTML
Free BBB embed available		—	Manual scrape
Works in CF 2.0 AND Classic		—
Auto-sync new BBB reviews		—	—
No BBB API key needed		—	Sometimes
No coding required		—	—
Badge style for funnel CTAs		—	Manual
SEO rich snippets (JSON-LD)		—	Manual
Pricing for full features	$9/mo	N/A	Dev time

BBB Review Widget for ClickFunnels — Free, the Only Free Path

BlooTrue's BBB Review Widget for ClickFunnels is a free, app-free embed that puts BBB review proof on your funnel pages. There's a double gap to bridge: BBB publishes no official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), and ClickFunnels has no BBB integration. BlooTrue fills both with a pure HTML paste through ClickFunnels' standard custom-code surface: open the page in the editor, add an element, choose Custom JS/HTML, click Open Code Editor, paste, save. Works in ClickFunnels 2.0 AND Classic. The sweet spot is local-service booking and lead-gen funnels — med spas, dental practices, HVAC and home services, restaurants running catering funnels — exactly the categories whose review mass lives on BBB, where a recognizable BBB rating badge near the booking CTA converts hesitation into bookings. One quirk worth knowing: the editor preview may show a placeholder box instead of the rendered widget; the reviews render on the live funnel page. 100+ widget styles, light and dark themes, custom accent colors. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page, which makes it eligible for star ratings in Google search results where the embed runs inline rather than inside an iframe.

Why doesn't BBB have an official embed?

BBB's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than a merchant self-service product. BBB does not publish a paste-ready embed widget the way Google publishes Place Cards. For ClickFunnels operators running local-service funnels, a third-party widget like BlooTrue is the canonical way to surface BBB reviews at the moment of booking.

About BBB reviews in this widget

A BBB widget carries the customer reviews posted on your BBB business profile, each with the 1 to 5 stars the customer gave. The figure in the header is the profile's customer-review star average and how many reviews BBB lists, never the letter grade: the A+ to F rating is BBB's own grade for how your business deals with BBB, complaints included, and stays separate from what customers write. Accreditation is not required. Some owners paste the BBB Accredited Business seal expecting reviews, but the seal only displays the letter grade and accreditation status.

Frequently Asked Questions

Can my A+ BBB rating be the number in the widget header?

No. The header shows the star average of your BBB customer reviews, pulled from your public profile, together with the review count. The A+ to F letter grade is BBB's own assessment of how you interact with BBB and stays separate from customer reviews, so a profile can hold an A+ alongside a 3-star average.

I am not BBB accredited, can I still put my BBB reviews on my site?

Yes. Accreditation is a separate BBB status and the builder does not check for it; it reads any public BBB business profile from its URL, accredited or not. The BBB Accredited Business seal is a different thing again: it displays your letter grade and accreditation status, not the customer review cards you want on the page.

Do BBB complaints show up in the review widget?

No. BBB keeps complaints and customer reviews as separate records on your profile, and the widget imports only the 1 to 5 star customer reviews. Complaints feed into the letter grade, which the widget does not show. A free widget shows the customer reviews as of the day you built it; paid plans re-check your profile daily.

Is the BlooTrue BBB widget free for ClickFunnels?

Yes. BlooTrue is completely free for ClickFunnels. No app, no plugin, no recurring fee, unlimited widget views. The free plan shows your BBB reviews with BlooTrue branding in the footer.

Does BBB offer its own embed widget for ClickFunnels?

No. BBB does not provide an official embed widget for businesses to display reviews on their own pages — BBB's Fusion API is gated for partner apps, not merchant self-embeds. ClickFunnels has no BBB integration either. BlooTrue fills both gaps with a free Custom JS/HTML embed.

Does it work in ClickFunnels 2.0 AND Classic?

Yes, both. 2.0 and Classic each have a custom JS/HTML element in their page editors. In 2.0: add element → Custom JS/HTML → Open Code Editor → paste → save. Classic works the same way. The identical embed code runs in both.

Do I need a BBB API key or BBB Fusion access?

No. BlooTrue works with any public BBB business profile — no BBB API key, no Fusion application, no business-level claim required.

Why does the editor show a placeholder instead of my BBB reviews?

That's expected. The ClickFunnels editor preview often renders custom JS/HTML elements as a placeholder box rather than executing the script. Open the live funnel URL and the widget renders fully. Always judge the result on the published page.

Which funnels benefit most from BBB reviews?

Local-service booking and lead-gen funnels — med spas, dental practices, HVAC and home services, restaurants running catering or event funnels. These categories carry their review mass on BBB, so a BBB rating badge near the booking CTA carries more recognition than any other proof.

Will the widget slow down my funnel pages?

No. The widget loads asynchronously after your page content. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms — funnel load speed and ad quality scores stay intact.