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Free G2 Review Widgets for WooCommerce

Embed G2 reviews on any WooCommerce page in 60 seconds — Custom HTML block, paste, save. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site.

Build Your G2 Review Widget

G2

Key facts: 60-second install on WooCommerce · free forever, no plugin needed · installs via the Custom HTML block · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your G2 reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all G2 review widgets · Want a different review platform on WooCommerce? All review widgets for WooCommerce

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add G2 Reviews to WooCommerce

Connect your G2 profile in BlooTrue, pick a style, then paste one embed code into the Custom HTML block on WooCommerce and publish.

  1. 1

    Open the shop page, product template, or landing page in the WordPress block editor.

  2. 2

    Add a Custom HTML block where the reviews should appear.

  3. 3

    Paste the BlooTrue embed code.

  4. 4

    Update — the widget renders on the live store.

For per-product placement, add the block to the product template in the Site Editor (block themes) — not the product's short description, which escapes scripts.

Where the Code Goes on WooCommerce

A WooCommerce store carries the embed in a Custom HTML block in the WordPress block editor, on the shop page, a landing page, or the product template.

The block editor shows the raw code while you edit, and its Preview tab can show the rendered widget. The block spans your theme's content width, and the height is whatever the widget renders. For per-product placement on a block theme, edit the single product template in the Site Editor, not the product's short description, which escapes scripts. Caching and security plugins can delay or strip scripts.

If the widget does not show on WooCommerce

  • Script printed as text on the product page? You pasted into the short description, which escapes scripts. Use a Custom HTML block in the product template.
  • Widget not updating after you click Update? Purge your WordPress caching plugin, which can keep serving the old page markup to visitors.
  • Some WordPress security plugins block external scripts; check the plugin's settings if the widget never loads on your WooCommerce store, then reload.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: WooCommerce: Custom HTMLG2: Review Activity

G2 Review Widget for WooCommerce — Free, No Plugin

Embed G2 reviews on any WooCommerce page with a single copy-paste embed code. Real G2 stars — the B2B software buyer's strongest trust signal — on your own site. Installs via the Custom HTML block.

Where G2 reviews help most on WooCommerce

Software companies rarely run on WooCommerce, but some do, to sell licences, templates, plugins, hardware that ships with software, or add-ons.

The buyer is then a business, and G2 reviews from users of your product are the proof that buyer recognises. Put the widget on the product page for the licence or plan, under the description and above the price options. A compact badge on the home page covers the rest. Leave it off physical merchandise: G2 reviews describe the software, and beside a T-shirt or a mug they read as unrelated, which undercuts the reviews rather than the mug.

About G2 reviews in this widget

Your G2 widget lists the reviews from your G2 product profile and puts the star rating and review count G2 reports for that profile in the header. Both figures are read from G2, not averaged from the reviews on the page. G2 verifies the people who leave those ratings, which is why software buyers check them before booking a demo. The mistake to avoid is treating a G2 badge as an embed. G2 badges are image files with no review text behind them, so a visitor learns nothing beyond the logo. The widget shows the reviews themselves.

G2 Widget on WooCommerce — FAQ

Is the BlooTrue G2 review widget free for WooCommerce?
Yes. BlooTrue is completely free to embed G2 reviews on WooCommerce. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on WooCommerce?
Open the shop page, product template, or landing page in the WordPress block editor. Add a Custom HTML block where the reviews should appear. Paste the BlooTrue embed code. Update — the widget renders on the live store.
Anything specific to WooCommerce worth knowing before I embed?
For per-product placement, add the block to the product template in the Site Editor (block themes) — not the product's short description, which escapes scripts.
Where should I place G2 reviews on WooCommerce for the biggest lift?
Under the add-to-cart area of product pages and on the checkout page above the payment box.
Do the reviews stay up to date automatically?
Paid plans auto-sync your G2 reviews daily, so the widget always shows your latest 5-star reviews without touching WooCommerce again. The free plan shows the reviews imported at setup.
We have two products listed on G2, can each one get its own widget?
Each widget reads one G2 product profile, the page at g2.com/products/your-product/reviews, so two products means two widgets with two URLs. The free plan includes a single widget, so start with the product your site promotes most; the header will carry that product's own G2 rating and review count.
Which number sits at the top of the G2 widget?
The star rating and review count from your G2 product profile, as G2 publishes them. BlooTrue does not build a new average from the G2 reviews it displays. Since the free plan lists only your G2 reviews of four stars and up, the header can read lower than the reviews under it, because G2 counts the lower ratings too.
What do I give up by using the free plan for G2 reviews?
Two things. A small BlooTrue badge appears on the widget, and the widget keeps the G2 reviews present when you created it rather than fetching new ones. There is no card to enter and no view limit. Paid plans remove the badge and check your G2 profile every day for reviews added since.

Ready to Put G2 Reviews on Your WooCommerce Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free G2 Review Widget