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Free Capterra Review Widgets for WooCommerce

Embed Capterra reviews on any WooCommerce page in 60 seconds — Custom HTML block, paste, save. Capterra software reviews, embedded where buyers compare and decide.

Build Your Capterra Review Widget

Capterra

Key facts: 60-second install on WooCommerce · free forever, no plugin needed · installs via the Custom HTML block · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Capterra reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Capterra review widgets · Want a different review platform on WooCommerce? All review widgets for WooCommerce

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Capterra Reviews to WooCommerce

Connect your Capterra profile in BlooTrue, pick a style, then paste one embed code into the Custom HTML block on WooCommerce and publish.

  1. 1

    Open the shop page, product template, or landing page in the WordPress block editor.

  2. 2

    Add a Custom HTML block where the reviews should appear.

  3. 3

    Paste the BlooTrue embed code.

  4. 4

    Update — the widget renders on the live store.

For per-product placement, add the block to the product template in the Site Editor (block themes) — not the product's short description, which escapes scripts.

Where the Code Goes on WooCommerce

A WooCommerce store carries the embed in a Custom HTML block in the WordPress block editor, on the shop page, a landing page, or the product template.

The block editor shows the raw code while you edit, and its Preview tab can show the rendered widget. The block spans your theme's content width, and the height is whatever the widget renders. For per-product placement on a block theme, edit the single product template in the Site Editor, not the product's short description, which escapes scripts. Caching and security plugins can delay or strip scripts.

If the widget does not show on WooCommerce

  • Script printed as text on the product page? You pasted into the short description, which escapes scripts. Use a Custom HTML block in the product template.
  • Widget not updating after you click Update? Purge your WordPress caching plugin, which can keep serving the old page markup to visitors.
  • Some WordPress security plugins block external scripts; check the plugin's settings if the widget never loads on your WooCommerce store, then reload.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: WooCommerce: Custom HTMLCapterra: Capterra for vendors

Capterra Review Widget for WooCommerce — Free, No Plugin

Embed Capterra reviews on any WooCommerce page with a single copy-paste embed code. Capterra software reviews, embedded where buyers compare and decide. Installs via the Custom HTML block.

Where Capterra reviews help most on WooCommerce

Software companies rarely run on WooCommerce, but some do, to sell licences, templates, plugins, hardware that ships with software, or add-ons.

The buyer is then a business, and Capterra reviews from users of your product are the proof that buyer recognises. Put the widget on the product page for the licence or plan, under the description and above the price options. A compact badge on the home page covers the rest. Leave it off physical merchandise: Capterra reviews describe the software, and beside a T-shirt or a mug they read as unrelated, which undercuts the reviews rather than the mug.

About Capterra reviews in this widget

The Capterra widget brings the reviews from your Capterra product listing to your pages, with the rating out of 5 and review count Capterra publishes in the header. Software buyers use Capterra, a Gartner company, to build shortlists, so put the widget on the pages where they compare you. Capterra checks each review before publishing it. What site owners get wrong is reading the header as an average of the reviews on the page. It is Capterra's own figure and counts every review, including lower-rated ones a free widget leaves out.

Capterra Widget on WooCommerce — FAQ

Is the BlooTrue Capterra review widget free for WooCommerce?
Yes. BlooTrue is completely free to embed Capterra reviews on WooCommerce. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on WooCommerce?
Open the shop page, product template, or landing page in the WordPress block editor. Add a Custom HTML block where the reviews should appear. Paste the BlooTrue embed code. Update — the widget renders on the live store.
Anything specific to WooCommerce worth knowing before I embed?
For per-product placement, add the block to the product template in the Site Editor (block themes) — not the product's short description, which escapes scripts.
Where should I place Capterra reviews on WooCommerce for the biggest lift?
Under the add-to-cart area of product pages and on the checkout page above the payment box.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Capterra reviews daily, so the widget always shows your latest 5-star reviews without touching WooCommerce again. The free plan shows the reviews imported at setup.
What do I paste into the builder to pull my Capterra reviews?
The address of your product listing on Capterra, which takes the form capterra.com/p/ followed by a number and your product name. The builder reads the rating, review count and reviews from that listing. Pick a layout, copy the one-line embed and paste it into your comparison page; the whole thing takes about a minute.
I already display a Capterra badge, why would I add a widget?
Because the badge is an image. It shows no review content, none of the words reviewers wrote about your software, and no count of how many wrote them. The widget lists the reviews from your Capterra listing, so a buyer on your comparison page reads what other buyers said without leaving for Capterra.
Will my Capterra rating appear as stars under my page in Google search results?
No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating markup as JSON-LD carrying your Capterra rating and review count, which search engines and AI assistants can read when the embed renders inline on your page; if the embed sits in a sandboxed iframe, they never see it.

Ready to Put Capterra Reviews on Your WooCommerce Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free Capterra Review Widget