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Free Capterra Review Widgets for Shopify

Embed Capterra reviews on any Shopify page in 60 seconds — Custom Liquid section, paste, save. Capterra software reviews, embedded where buyers compare and decide.

Build Your Capterra Review Widget

Capterra

Key facts: 60-second install on Shopify · free forever, no plugin needed · installs via the Custom Liquid section · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Capterra reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Capterra review widgets · Want a different review platform on Shopify? All review widgets for Shopify

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Capterra Reviews to Shopify

Connect your Capterra profile in BlooTrue, pick a style, then paste one embed code into the Custom Liquid section on Shopify and publish.

  1. 1

    Open your theme in the Shopify admin (Online Store → Themes → Customize).

  2. 2

    On the page, click Add section (or Add block) and choose Custom Liquid.

  3. 3

    Paste the BlooTrue embed code into the Custom Liquid field.

  4. 4

    Save — the widget renders on the live storefront.

Paste into Custom Liquid, not a Rich Text section — rich text strips script tags. Older vintage themes can use an HTML section or the page's Show HTML editor view.

Where the Code Goes on Shopify

On Shopify the embed code belongs in a Custom Liquid section or block, added through Online Store → Themes → Customize.

The Customize preview usually executes the script, so you tend to see the reviews before you save. The section spans the page width your theme sets, and the widget's own height decides how tall it gets. Do not use a Rich Text section, because Shopify strips script tags from it. Older vintage themes without Custom Liquid can use an HTML section or the page's Show HTML editor view in the admin.

If the widget does not show on Shopify

  • If the reviews are missing, check that you used Custom Liquid. A Rich Text section removes the script tag and leaves nothing to render.
  • On a vintage theme with no Custom Liquid option, add an HTML section, or open the page in Shopify admin and use the Show HTML view.
  • Widget on the homepage but not on products? Custom Liquid sections are per template, so add another one to the product template under the buy box.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Shopify: Customizing Sections in the theme editorCapterra: Capterra for vendors

Capterra Review Widget for Shopify — Free, No Plugin

Embed Capterra reviews on any Shopify page with a single copy-paste embed code. Capterra software reviews, embedded where buyers compare and decide. Installs via the Custom Liquid section.

Where Capterra reviews help most on Shopify

Software companies rarely run on Shopify, but some do, to sell licences, templates, plugins, hardware that ships with software, or add-ons.

The buyer is then a business, and Capterra reviews from users of your product are the proof that buyer recognises. Put the widget on the product page for the licence or plan, under the description and above the price options. A compact badge on the home page covers the rest. Leave it off physical merchandise: Capterra reviews describe the software, and beside a T-shirt or a mug they read as unrelated, which undercuts the reviews rather than the mug.

About Capterra reviews in this widget

The Capterra widget brings the reviews from your Capterra product listing to your pages, with the rating out of 5 and review count Capterra publishes in the header. Software buyers use Capterra, a Gartner company, to build shortlists, so put the widget on the pages where they compare you. Capterra checks each review before publishing it. What site owners get wrong is reading the header as an average of the reviews on the page. It is Capterra's own figure and counts every review, including lower-rated ones a free widget leaves out.

Capterra Widget on Shopify — FAQ

Is the BlooTrue Capterra review widget free for Shopify?
Yes. BlooTrue is completely free to embed Capterra reviews on Shopify. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Shopify?
Open your theme in the Shopify admin (Online Store → Themes → Customize). On the page, click Add section (or Add block) and choose Custom Liquid. Paste the BlooTrue embed code into the Custom Liquid field. Save — the widget renders on the live storefront.
Anything specific to Shopify worth knowing before I embed?
Paste into Custom Liquid, not a Rich Text section — rich text strips script tags. Older vintage themes can use an HTML section or the page's Show HTML editor view.
Where should I place Capterra reviews on Shopify for the biggest lift?
Product pages under the buy box and the homepage below the featured collection — third-party stars at the add-to-cart moment.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Capterra reviews daily, so the widget always shows your latest 5-star reviews without touching Shopify again. The free plan shows the reviews imported at setup.
What do I paste into the builder to pull my Capterra reviews?
The address of your product listing on Capterra, which takes the form capterra.com/p/ followed by a number and your product name. The builder reads the rating, review count and reviews from that listing. Pick a layout, copy the one-line embed and paste it into your comparison page; the whole thing takes about a minute.
I already display a Capterra badge, why would I add a widget?
Because the badge is an image. It shows no review content, none of the words reviewers wrote about your software, and no count of how many wrote them. The widget lists the reviews from your Capterra listing, so a buyer on your comparison page reads what other buyers said without leaving for Capterra.
Will my Capterra rating appear as stars under my page in Google search results?
No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating markup as JSON-LD carrying your Capterra rating and review count, which search engines and AI assistants can read when the embed renders inline on your page; if the embed sits in a sandboxed iframe, they never see it.

Ready to Put Capterra Reviews on Your Shopify Pages?

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Free Capterra Review Widget