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Free Capterra Review Widgets for Ecwid

Embed Capterra reviews on any Ecwid page in 60 seconds — custom code section, paste, save. Capterra software reviews, embedded where buyers compare and decide.

Build Your Capterra Review Widget

Capterra

Key facts: 60-second install on Ecwid · free forever, no plugin needed · installs via the custom code section · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Capterra reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Capterra review widgets · Want a different review platform on Ecwid? All review widgets for Ecwid

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Capterra Reviews to Ecwid

Connect your Capterra profile in BlooTrue, pick a style, then paste one embed code into the custom code section on Ecwid and publish.

  1. 1

    Open your Ecwid Instant Site editor.

  2. 2

    Add a section and choose Custom code (or edit an existing section's code slot).

  3. 3

    Paste the BlooTrue embed code.

  4. 4

    Publish — the widget renders on the live Instant Site.

Inside another platform (Ecwid-in-WordPress etc.), paste the code into the host page instead of the Ecwid store widget.

Where the Code Goes on Ecwid

On Ecwid's Instant Site the embed goes into a section of the Custom code type, added from the section list, or into the code slot of an existing section.

The section is a full-width row that takes its height from the widget once published; the editor preview may show it collapsed until then. Place it right above the store section so shoppers see reviews before the product grid. If your Ecwid store is embedded in WordPress or Wix, Instant Site sections never appear there, so paste the code into the host page beside the store widget instead.

If the widget does not show on Ecwid

  • Widget missing on your WordPress or Wix store page: the Instant Site is not what visitors see there. Paste the code into the host page.
  • If the Custom code section stays collapsed in the editor, publish and check the live Instant Site; the section expands to the widget height.
  • Code pasted into a regular text section of the Instant Site shows as characters, not reviews. Move it into a Custom code section and publish again.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Ecwid: Adding custom code to Instant SiteCapterra: Capterra for vendors

Capterra Review Widget for Ecwid — Free, No Plugin

Embed Capterra reviews on any Ecwid page with a single copy-paste embed code. Capterra software reviews, embedded where buyers compare and decide. Installs via the custom code section.

Where Capterra reviews help most on Ecwid

Software companies rarely run on Ecwid, but some do, to sell licences, templates, plugins, hardware that ships with software, or add-ons.

The buyer is then a business, and Capterra reviews from users of your product are the proof that buyer recognises. Put the widget on the product page for the licence or plan, under the description and above the price options. A compact badge on the home page covers the rest. Leave it off physical merchandise: Capterra reviews describe the software, and beside a T-shirt or a mug they read as unrelated, which undercuts the reviews rather than the mug.

About Capterra reviews in this widget

The Capterra widget brings the reviews from your Capterra product listing to your pages, with the rating out of 5 and review count Capterra publishes in the header. Software buyers use Capterra, a Gartner company, to build shortlists, so put the widget on the pages where they compare you. Capterra checks each review before publishing it. What site owners get wrong is reading the header as an average of the reviews on the page. It is Capterra's own figure and counts every review, including lower-rated ones a free widget leaves out.

Capterra Widget on Ecwid — FAQ

Is the BlooTrue Capterra review widget free for Ecwid?
Yes. BlooTrue is completely free to embed Capterra reviews on Ecwid. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Ecwid?
Open your Ecwid Instant Site editor. Add a section and choose Custom code (or edit an existing section's code slot). Paste the BlooTrue embed code. Publish — the widget renders on the live Instant Site.
Anything specific to Ecwid worth knowing before I embed?
Inside another platform (Ecwid-in-WordPress etc.), paste the code into the host page instead of the Ecwid store widget.
Where should I place Capterra reviews on Ecwid for the biggest lift?
The Instant Site's About section, directly above the store section.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Capterra reviews daily, so the widget always shows your latest 5-star reviews without touching Ecwid again. The free plan shows the reviews imported at setup.
What do I paste into the builder to pull my Capterra reviews?
The address of your product listing on Capterra, which takes the form capterra.com/p/ followed by a number and your product name. The builder reads the rating, review count and reviews from that listing. Pick a layout, copy the one-line embed and paste it into your comparison page; the whole thing takes about a minute.
I already display a Capterra badge, why would I add a widget?
Because the badge is an image. It shows no review content, none of the words reviewers wrote about your software, and no count of how many wrote them. The widget lists the reviews from your Capterra listing, so a buyer on your comparison page reads what other buyers said without leaving for Capterra.
Will my Capterra rating appear as stars under my page in Google search results?
No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating markup as JSON-LD carrying your Capterra rating and review count, which search engines and AI assistants can read when the embed renders inline on your page; if the embed sits in a sandboxed iframe, they never see it.

Ready to Put Capterra Reviews on Your Ecwid Pages?

Free forever. No plugin. 100+ widget styles. Set up in 60 seconds.

Free Capterra Review Widget