Trustpilot Review Widget for Ecwid (by Lightspeed) — Free, No TrustBox
BlooTrue's Trustpilot Review Widget for Ecwid is a free, app-free embed that displays your Trustpilot reviews on any Ecwid (Ecwid by Lightspeed) store. Trustpilot's official TrustBox embed is gated behind their Business plan ($389+/mo) and doesn't target Ecwid specifically — Ecwid isn't a CMS in the same sense as WordPress or Joomla. BlooTrue is effectively the canonical way to put Trustpilot reviews on an Ecwid store, and it works on both modes Ecwid supports. Standalone Ecwid Instant Site (Ecwid-hosted storefront with its own URL): paste the BlooTrue embed via the storefront editor's Code element. Embedded-Ecwid setups (the more common path, where Ecwid is the shopping cart inside a Wix / WordPress / Squarespace / plain HTML host site): paste the embed on the host page's HTML widget instead — outside the Ecwid iframe — because the iframe is sandboxed and the reviews look better surrounding the Ecwid store. Ecwid was acquired by Lightspeed in 2021; the product is now Ecwid by Lightspeed but the dashboard still says Ecwid in most places. Six widget styles with light and dark themes plus a custom color picker. SEO rich snippets are auto-injected.
How to embed Trustpilot reviews on Ecwid in 60 seconds
- Paste your Trustpilot URL (trustpilot.com/review/yourdomain.com) into the configurator above.
- Pick a widget style and customize colors, theme, and layout.
- Click Copy Code to get the one-line HTML embed.
- Standalone Ecwid Instant Site: open Ecwid control panel → Sales Channels → Storefront → Edit Site, click + Add Element, drop in the Code element, paste, click Publish.
- Embedded Ecwid: paste the embed on the host page's HTML widget — Custom Code in Wix, Custom HTML block in WordPress, Code Block in Squarespace.
- Save / publish — your Trustpilot reviews are live on Ecwid.
Do I need a paid Trustpilot subscription?
No. Trustpilot's official TrustBox embed is gated behind their Business plan, which currently starts at $389+/mo — and it isn't built specifically for Ecwid. BlooTrue works with any public Trustpilot business profile — including the free tier — by pulling reviews directly from your public Trustpilot page. The embed code itself is free and pastes into either the Ecwid Code element or your host page's HTML widget.
