no code neededunlimited viewsfree forever

Trustpilot Review Widgets for Ecwid

Embed Trustpilot reviews on any Ecwid store in 60 seconds — works on standalone Instant Sites via the Code element, or on host pages (Wix, WordPress, Squarespace) when Ecwid is embedded. No paid TrustBox, no app.

Key facts: 60-second install on Ecwid · free TrustBox alternative · works on every Ecwid plan · standalone + embedded Ecwid supported · no paid Trustpilot subscription required · schema.org markup on paid plans

Last updated October 11, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same Trustpilot widget, platform-specific install guide. Pick where your store lives.

Looking for a different review source? See all Trustpilot widgets

Setting this up on a different platform? See all Trustpilot review widgets · Want a different review platform on Ecwid? All review widgets for Ecwid

Why Use BlooTrue for Trustpilot on Ecwid?

The cheapest way to put Trustpilot reviews on your Ecwid (by Lightspeed) store — TrustBox doesn't target Ecwid; BlooTrue does.

Works With Free Trustpilot

No paid Trustpilot plan or TrustBox subscription required. BlooTrue pulls reviews from any public Trustpilot profile, including the free tier.

Dual-Mode Install

Standalone Ecwid Instant Site? Use the storefront editor's Code element. Ecwid embedded inside Wix / WordPress / Squarespace? Paste on the host page instead.

Fills Ecwid Trustpilot Gap

TrustBox doesn't target Ecwid (Ecwid isn't a CMS in the same sense as WordPress). BlooTrue is the canonical way to surface Trustpilot reviews on an Ecwid store.

Auto-Sync With Trustpilot

New Trustpilot reviews appear on your Ecwid store automatically every 24 hours. No manual refresh, no admin work.

How Do I Install BlooTrue Trustpilot on Ecwid?

Less than a minute. Works for both standalone Instant Sites and embedded-Ecwid setups.

Open the Ecwid Storefront Editor

In your Ecwid (Ecwid by Lightspeed) control panel, open Sales Channels → Storefront, then click Edit Site to launch the storefront editor.

This is the path for a standalone Ecwid Instant Site. If your Ecwid store is embedded inside Wix, WordPress, Squarespace, or plain HTML, skip to step 4.

Add a Code Element

On the page where you want Trustpilot reviews to appear, click + Add Element, scroll to the Code element, and drop it into the layout where the reviews should sit.

Paste in the HTML Field

Click the placed Code element, paste the BlooTrue embed code into the HTML field, and click outside the field to save.

Click Publish in the top-right corner of the storefront editor. Your Trustpilot reviews are now live.

Reviews auto-sync from Trustpilot every 24 hours.

Embedded Ecwid: Paste on the Host Page Instead

Most Ecwid merchants run embedded mode — Ecwid is the shopping cart component inside a Wix, WordPress, Squarespace, or plain HTML host site. Paste the BlooTrue embed on the host page's HTML widget instead, alongside the Ecwid storefront component.

Wix: drop a Custom Code or HTML iframe element next to the Ecwid Store component, paste, save, publish.
WordPress: use a Custom HTML block on the page that holds the Ecwid embed, paste, update.
Squarespace: add a Code Block to the page next to the Ecwid embed, paste, save.
Plain HTML site: paste the embed in the page's HTML directly.

The host page is the URL Google indexes, so SEO rich snippets attach to your real domain.

Pricing as of September 2026. TrustBox pricing from Trustpilot's official pricing page; Elfsight pricing from Elfsight's official pricing page.

How does BlooTrue compare to Trustpilot TrustBox on Ecwid?

Why Ecwid stores embed Trustpilot reviews with BlooTrue.

Feature	BlooTrue	TrustBox
Works with free Trustpilot profile		—
Required Trustpilot subscription	None	A paid plan
Ecwid-specific install path		—
Works on standalone Instant Site		Generic
Works on embedded Ecwid (Wix, WordPress)		Generic
SEO rich snippets (JSON-LD) included
Pricing for full customization	$9/mo	$99+/mo

Trustpilot Review Widget for Ecwid (by Lightspeed) — Free, No TrustBox

BlooTrue's Trustpilot Review Widget for Ecwid is a free, app-free embed that displays your Trustpilot reviews on any Ecwid (Ecwid by Lightspeed) store. Trustpilot's official TrustBox embed is gated behind their paid plan ($99+/mo) and doesn't target Ecwid specifically — Ecwid isn't a CMS in the same sense as WordPress or Joomla. BlooTrue is effectively the canonical way to put Trustpilot reviews on an Ecwid store, and it works on both modes Ecwid supports. Standalone Ecwid Instant Site (Ecwid-hosted storefront with its own URL): paste the BlooTrue embed via the storefront editor's Code element. Embedded-Ecwid setups (the more common path, where Ecwid is the shopping cart inside a Wix / WordPress / Squarespace / plain HTML host site): paste the embed on the host page's HTML widget instead — outside the Ecwid iframe — because the iframe is sandboxed and the reviews look better surrounding the Ecwid store. Ecwid was acquired by Lightspeed in 2021; the product is now Ecwid by Lightspeed but the dashboard still says Ecwid in most places. 100+ widget styles with light and dark themes plus a custom color picker. SEO rich snippets are auto-injected.

Do I need a paid Trustpilot subscription?

No. Trustpilot's official TrustBox embed is gated behind their paid plan, which currently starts at $99+/mo — and it isn't built specifically for Ecwid. BlooTrue works with any public Trustpilot business profile — including the free tier — by pulling reviews directly from your public Trustpilot page. The embed code itself is free and pastes into either the Ecwid Code element or your host page's HTML widget.

About Trustpilot reviews in this widget

The Trustpilot widget takes the reviews on your Trustpilot business profile and puts the TrustScore and review count Trustpilot publishes for that profile at the top, not a card average. Reviews reach Trustpilot from customers who write one unprompted or who answer an invitation you send, and Trustpilot labels the invited ones as verified. A free Trustpilot profile is enough: TrustBoxes, Trustpilot's own widgets, render client-side, and this embed needs no TrustBox subscription. The free plan keeps it free for good, like every other platform.

Frequently Asked Questions

Do I need a paid Trustpilot subscription to show my TrustScore on my website?

No. BlooTrue reads any public Trustpilot business profile, free or paid, so a claimed free profile is enough. Trustpilot's own TrustBoxes are a separate product that renders client-side from Trustpilot's script, and you need no TrustBox subscription for this widget. The header is the TrustScore Trustpilot itself reports for your profile.

Is the Trustpilot widget free like the other BlooTrue widgets?

Yes. A Trustpilot widget is free forever with no credit card, the same as every other platform. The free plan shows your reviews from the day you build it with a small BlooTrue badge; a paid plan refreshes your Trustpilot reviews daily and removes the badge.

If my TrustScore changes on Trustpilot, does the number on my site follow?

On a paid plan the widget re-reads your Trustpilot profile every day, so a TrustScore that moves from 4.3 to 4.4 on Trustpilot shows the new value within a day. The widget never averages the reviews it displays to make its own score; it repeats your profile's TrustScore and review count.

Is the BlooTrue Trustpilot widget free for Ecwid?

Yes. Every Trustpilot widget on Ecwid (by Lightspeed) is free forever (no credit card). No app marketplace install, no recurring app fee, no view caps on any plan, no credit card. Works on every Ecwid plan, including the free tier.

Do I need a paid Trustpilot or TrustBox subscription to embed reviews on Ecwid?

No. BlooTrue works with any public Trustpilot business profile — including free ones. Trustpilot's own TrustBox embed is gated behind their paid plan, which currently starts at $99+/mo. BlooTrue pulls reviews directly from your public Trustpilot profile page.

My Ecwid store is embedded in Wix (or WordPress / Squarespace) — where do I paste the embed code?

Paste it on the host site, not inside Ecwid. Ecwid's storefront iframe is sandboxed and your reviews look better placed alongside your Ecwid store on the host page. In Wix, drop a Custom Code element. In WordPress, use a Custom HTML block. In Squarespace, use a Code Block.

Standalone Ecwid Instant Site vs embedded Ecwid — which path applies to me?

If your store URL is on an Ecwid-hosted domain (mystore.company.site or a custom domain pointed at Ecwid Instant Site), use the storefront editor's Code element flow. If your Ecwid store is embedded inside another host site, paste the BlooTrue embed on the host page instead.

Does this work with Ecwid by Lightspeed (the rebranded version)?

Yes. Ecwid was acquired by Lightspeed in 2021 and the product is now officially "Ecwid by Lightspeed", but the dashboard still says Ecwid in most places and the install paths are unchanged.

Will the widget slow down my Ecwid store?

No. The widget loads asynchronously after page content, so it never blocks rendering. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms.

Will the embedded Trustpilot reviews help with Ecwid SEO?

Yes. BlooTrue auto-injects schema.org Review and AggregateRating JSON-LD on every page that loads the widget. On embedded-Ecwid setups, the JSON-LD is emitted on the host page, which is the page Google indexes — so the rich snippet attaches to your real domain.