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Trustpilot Review Widgets for GoHighLevel

Embed Trustpilot reviews on any GHL website or funnel in 60 seconds — + Add Element → Custom JS/HTML, paste, publish. Works with free Trustpilot profiles, on every client sub-account.

Key facts: 60-second install on GoHighLevel · free TrustBox alternative · Websites + Funnels builders both supported · works on every client sub-account · no paid Trustpilot subscription required · schema.org markup on paid plans

Last updated October 11, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same Trustpilot widget, platform-specific install guide. Pick where your site lives.

Looking for a different review source? See all Trustpilot widgets

Setting this up on a different platform? See all Trustpilot review widgets · Want a different review platform on GoHighLevel? All review widgets for GoHighLevel

Why Use BlooTrue for Trustpilot on GoHighLevel?

The only realistic way to put Trustpilot reviews on agency client sites — TrustBox per client would cost a fortune.

Works With Free Trustpilot

No paid Trustpilot plan or TrustBox subscription required — for you or any client. BlooTrue pulls reviews from any public Trustpilot profile, including the free tier.

Roster-Wide Rollout

One BlooTrue account per client business, one Custom JS/HTML paste per sub-account. Every client with a Trustpilot profile gets live reviews on their site in minutes.

Websites AND Funnels

The Custom JS/HTML element exists in both GHL builders, so the same embed works on a client homepage and on a funnel landing step near the CTA.

Auto-Sync With Trustpilot

New Trustpilot reviews appear on each client's site automatically every 24 hours. No per-client maintenance tickets.

How Do I Install BlooTrue Trustpilot on GoHighLevel?

Takes less than a minute per site. Identical steps in the Websites and Funnels builders.

Open the Page in the GHL Builder

Log into GoHighLevel — or switch into the client sub-account — and go to Sites → Websites (or Funnels). Open the page you want to edit in the builder.

Agencies: do this inside each client sub-account so the widget ships with that client's site.

Add a Custom JS/HTML Element

Click + Add Element in the section where the Trustpilot reviews should appear, then choose Custom JS/HTML from the element list. Drag the element anywhere a normal element can go.

Paste the Trustpilot Embed Code

Open the element's settings, paste the BlooTrue Trustpilot embed code into the code box, and confirm. The widget sizes itself to the container.

Save → Publish

Click Save, then Publish. Trustpilot reviews — including the TrustScore — render on the live site or funnel step immediately.

Reviews auto-sync from Trustpilot every 24 hours.

Pricing as of September 2026. TrustBox pricing from Trustpilot's official pricing page; Elfsight pricing from Elfsight's official pricing page.

How does BlooTrue compare to Trustpilot TrustBox on GoHighLevel?

Why GHL agencies pick BlooTrue over a $99/mo-per-client TrustBox subscription.

Feature	BlooTrue	TrustBox
Works with free Trustpilot profile		—
Required Trustpilot subscription	None	A paid plan
GoHighLevel install path documented		—
Viable across agency client roster		Per-client cost
Custom layouts and accent colors		Limited
SEO rich snippets (JSON-LD) included
Pricing for full customization	$9/mo	$99+/mo

Trustpilot Review Widget for GoHighLevel — Free, No TrustBox Required

BlooTrue's Trustpilot Review Widget for GoHighLevel is a free, app-free embed that displays Trustpilot reviews on any GHL website or funnel. GoHighLevel is the all-in-one platform local-marketing agencies use to run many small-business clients through sub-accounts. Trustpilot's own TrustBox embed is gated behind their paid plan ($99+/month) and has no GoHighLevel integration in Trustpilot's docs — and for an agency that would mean a TrustBox subscription per client, which is a non-starter. BlooTrue is the free alternative: it works with any public Trustpilot business profile (including the free tier) and installs with the standard GHL paste — open the client sub-account's site at Sites → Websites (or Funnels), click + Add Element → Custom JS/HTML, paste, then Save → Publish. One BlooTrue account per client business keeps billing and review sources cleanly separated. 100+ widget styles, light and dark themes, custom accent colors. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page where the embed runs inline rather than inside an iframe, so search engines and AI assistants can read the reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars.

Do I need a paid Trustpilot subscription?

No. Trustpilot's official TrustBox embed requires their Business plan (currently starting around $99/month) — per business. BlooTrue pulls reviews from any public Trustpilot page, including free-tier profiles, so an agency can put live Trustpilot reviews on every client sub-account site without a single TrustBox subscription.

About Trustpilot reviews in this widget

The Trustpilot widget takes the reviews on your Trustpilot business profile and puts the TrustScore and review count Trustpilot publishes for that profile at the top, not a card average. Reviews reach Trustpilot from customers who write one unprompted or who answer an invitation you send, and Trustpilot labels the invited ones as verified. A free Trustpilot profile is enough: TrustBoxes, Trustpilot's own widgets, render client-side, and this embed needs no TrustBox subscription. The free plan keeps it free for good, like every other platform.

Frequently Asked Questions

Do I need a paid Trustpilot subscription to show my TrustScore on my website?

No. BlooTrue reads any public Trustpilot business profile, free or paid, so a claimed free profile is enough. Trustpilot's own TrustBoxes are a separate product that renders client-side from Trustpilot's script, and you need no TrustBox subscription for this widget. The header is the TrustScore Trustpilot itself reports for your profile.

Is the Trustpilot widget free like the other BlooTrue widgets?

Yes. A Trustpilot widget is free forever with no credit card, the same as every other platform. The free plan shows your reviews from the day you build it with a small BlooTrue badge; a paid plan refreshes your Trustpilot reviews daily and removes the badge.

If my TrustScore changes on Trustpilot, does the number on my site follow?

On a paid plan the widget re-reads your Trustpilot profile every day, so a TrustScore that moves from 4.3 to 4.4 on Trustpilot shows the new value within a day. The widget never averages the reviews it displays to make its own score; it repeats your profile's TrustScore and review count.

Is the BlooTrue Trustpilot widget free for GoHighLevel?

Yes. Every Trustpilot widget on GoHighLevel is free forever (no credit card). No marketplace app, no view caps on any plan. The free plan shows your Trustpilot reviews from the day you build the widget, with BlooTrue branding in the footer; a paid BlooTrue plan (Starter, $9/month) refreshes them daily and removes the branding.

Do I need a paid Trustpilot or TrustBox subscription?

No. BlooTrue works with any public Trustpilot business profile — including the free tier. TrustBox is gated behind Trustpilot's paid plan (currently $99+/mo) and has no GoHighLevel integration in Trustpilot's docs. For an agency, a per-client TrustBox subscription is a non-starter; BlooTrue is the free path.

Can I use it on client sub-accounts?

Yes. Create one BlooTrue account per client business — each widget pulls that client's own Trustpilot profile — then paste the embed into the client's sub-account site or funnel via a Custom JS/HTML element. No limit on how many sub-accounts carry an embed.

Does it work in both GHL Websites and Funnels?

Yes. Both builders use the same element system: Sites → Websites or Sites → Funnels, open the page, + Add Element, Custom JS/HTML. The identical embed code works in either builder.

Which clients benefit most from Trustpilot reviews on a GHL site?

Clients selling online or beyond one locality — e-commerce brands, SaaS, national service companies — tend to collect reviews on Trustpilot rather than (or alongside) Google. If a client has an active trustpilot.com/review/ page, paste that URL into the BlooTrue builder and their TrustScore travels with the widget.

Will the widget slow down my GoHighLevel pages?

No. The widget loads asynchronously after your page content. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms — well within Core Web Vitals thresholds.

Do I need a GHL marketplace app to display Trustpilot reviews?

No. BlooTrue uses a pure HTML embed pasted via the Custom JS/HTML element. There is no marketplace install, no OAuth scopes on the agency account, and no per-sub-account app fee.