no code neededunlimited viewsfree forever

Trustpilot Review Widgets for WordPress

Embed Trustpilot reviews on any WordPress site in 60 seconds — works with Gutenberg and Classic Editor. No plugin required.

Key facts: 60-second install on WordPress · free forever · works with free Trustpilot profiles · no plugin required — Gutenberg or Classic Editor · schema.org markup on paid plans · unlimited widget views

Last updated October 11, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Trustpilot reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same Trustpilot widget, platform-specific install guide. Pick where your site lives.

Looking for a different review source? See all Trustpilot widgets

Setting this up on a different platform? See all Trustpilot review widgets · Want a different review platform on WordPress? All review widgets for WordPress

Why Use BlooTrue for Trustpilot on WordPress?

The easiest way to display Trustpilot reviews — no plugin, no coding, unlimited widget views, no paid TrustBox.

Free Trustpilot Profiles Supported

No paid Trustpilot (TrustBox) subscription required. Embed Trustpilot reviews from any public profile — free or paid — on your WordPress site.

Unlimited Widget Views

Your free plan includes unlimited widget views — and so does every paid plan. Show your Trustpilot reviews on as many pages as you like with no per-domain fees.

No Plugin Bloat

Pure HTML embed runs in Gutenberg and Classic Editor. No plugin to install, update, or break on the next WordPress core release.

Auto-Sync with Trustpilot

New Trustpilot reviews appear on your site automatically on paid plans; free widgets keep the reviews imported at setup. No manual refresh, no scheduled tasks, no WP-Cron dependency.

How Do I Install BlooTrue on WordPress?

Takes less than a minute. No coding, no plugin install.

Paste Your Trustpilot URL (in the BlooTrue Builder)

In the BlooTrue builder on this page, paste your Trustpilot review URL (e.g.trustpilot.com/review/yoursite.com) into it. Your real Trustpilot reviews load automatically into the live preview.

Takes about a minute. Free forever, no credit card.

Customize the Look

Pick one of 100+ styles (Slider, Marquee, Grid, List, Masonry, Badge, Compact Badge), choose light or dark theme, set your accent color, and toggle reviewer names / dates / profile images on or off. Everything updates in real time.

Copy the Embed Code

Publish and copy the embed code. The embed is a single HTML snippet — no WordPress plugin, no external scripts to whitelist.

Paste into WordPress

Gutenberg (Block Editor): In your page or post editor, click the + button → search for "Custom HTML" → paste the code into the block → click Preview to verify → Publish.

Classic Editor: Switch to the Text tab (not Visual), paste the code where you want the widget to appear, then switch back to Visual and click Update.

Sidebars / Footers: Appearance → Widgets → drag the Custom HTML widget to your sidebar or footer area → paste → Save.

Trustpilot reviews auto-sync every 24 hours — no further WordPress maintenance needed.

How does BlooTrue compare to TrustBox and Elfsight on WordPress?

Why WordPress users pick BlooTrue for Trustpilot

Feature	BlooTrue	TrustBox	Elfsight
Works with free Trustpilot profiles		—
Free-plan widget views	Unlimited	Paid only	200/mo
No WordPress plugin required			—
100+ widget styles		9 TrustBoxes
SEO rich snippets (JSON-LD) built-in		—	Paid tier
Custom accent colors on free plan		—	—
Widgets pricing	$9/mo	From $99/mo, billed annually	$12/mo

Need a detailed comparison? View full comparison

Pricing as of September 2026. TrustBox pricing from Trustpilot's official pricing page; Elfsight pricing from Elfsight's official pricing page.

Trustpilot Review Widget for WordPress — Free, No Plugin Needed

BlooTrue's Trustpilot Review Widget for WordPress is a free, plugin-free embed that displays your Trustpilot reviews on any WordPress site. It works with both Gutenberg (block editor) and the Classic Editor, requires no coding, and works with free Trustpilot business profiles — no paid TrustBox subscription required. unlimited widget views, unlimited on paid plans. Six widget styles (slider, marquee, grid, list, masonry, badge, compact badge) with light and dark themes plus a free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page where the embed runs inline rather than inside an iframe, so search engines and AI assistants can read the reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars.

Does BlooTrue work on WordPress.com?

Self-hosted WordPress (wordpress.org, the 95% case) supports the widget fully. On WordPress.com, the Business tier or higher supports custom HTML and works. The free WordPress.com plan strips script tags for security, so the widget will not render there.

About Trustpilot reviews in this widget

The Trustpilot widget takes the reviews on your Trustpilot business profile and puts the TrustScore and review count Trustpilot publishes for that profile at the top, not a card average. Reviews reach Trustpilot from customers who write one unprompted or who answer an invitation you send, and Trustpilot labels the invited ones as verified. A free Trustpilot profile is enough: TrustBoxes, Trustpilot's own widgets, render client-side, and this embed needs no TrustBox subscription. The free plan keeps it free for good, like every other platform.

Frequently Asked Questions

Do I need a paid Trustpilot subscription to show my TrustScore on my website?

No. BlooTrue reads any public Trustpilot business profile, free or paid, so a claimed free profile is enough. Trustpilot's own TrustBoxes are a separate product that renders client-side from Trustpilot's script, and you need no TrustBox subscription for this widget. The header is the TrustScore Trustpilot itself reports for your profile.

Is the Trustpilot widget free like the other BlooTrue widgets?

Yes. A Trustpilot widget is free forever with no credit card, the same as every other platform. The free plan shows your reviews from the day you build it with a small BlooTrue badge; a paid plan refreshes your Trustpilot reviews daily and removes the badge.

If my TrustScore changes on Trustpilot, does the number on my site follow?

On a paid plan the widget re-reads your Trustpilot profile every day, so a TrustScore that moves from 4.3 to 4.4 on Trustpilot shows the new value within a day. The widget never averages the reviews it displays to make its own score; it repeats your profile's TrustScore and review count.

Is the BlooTrue Trustpilot widget free for WordPress?

Yes. Every Trustpilot widget on WordPress is free forever (no credit card). No credit card, no plugin needed, unlimited widget views — unlimited on every plan.

Do I need a paid Trustpilot subscription to embed reviews on WordPress?

No. BlooTrue works with any public Trustpilot business profile — including free ones. You do not need a paid Trustpilot (TrustBox) subscription. Just paste your trustpilot.com/review/yoursite.com URL into the BlooTrue builder.

Do I need a WordPress plugin to use BlooTrue?

No. BlooTrue uses a pure HTML embed that works in Gutenberg's Custom HTML block, the Classic Editor's Text tab, and the Custom HTML sidebar/footer widget. No plugin to install, configure, or update.

Will the BlooTrue Trustpilot widget slow down my WordPress site?

No. The widget loads asynchronously after your page content, so it never blocks rendering. The script is under 20KB and reviews are served from a CDN cache. Typical load impact is under 50ms — well within Core Web Vitals thresholds.

Does it work on WordPress.com or only self-hosted WordPress?

Self-hosted WordPress works perfectly. WordPress.com Business plan and above also allow custom HTML and work fine. The free WordPress.com plan strips script tags for security — the widget will not load there. Upgrade to a paid WordPress.com plan or migrate to self-hosted WordPress (wordpress.org) to use the widget.

Can I customize the widget to match my WordPress theme?

Yes. The widget supports light and dark themes, 8 preset accent colors plus a free custom hex picker, two card layouts (reviewer-first or review-first), and toggles for reviewer names, dates, review text, and profile images. The outer background is transparent, so it blends with any WordPress theme automatically.