- Is the BlooTrue Clutch review widget free for WordPress?
- Yes. BlooTrue is completely free to embed Clutch reviews on WordPress. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
- How do I install the widget on WordPress?
- Open the page or post in the WordPress block editor. Add a Custom HTML block where the reviews should appear (Classic editor: use the Text tab). Paste the BlooTrue embed code into the block. Update/Publish the page — the widget renders on the live site. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.
- Anything specific to WordPress worth knowing before I embed?
- In the Classic editor paste into the Text tab, not Visual — the visual editor rewrites script tags. The block editor previews the widget correctly.
- Where should I place Clutch reviews on WordPress for the biggest lift?
- Homepage below the hero and on a dedicated testimonials page — WordPress themes almost always have a widget-ready section for both.
- Do the reviews stay up to date automatically?
- Paid plans auto-sync your Clutch reviews daily, so the widget always shows your latest 5-star reviews without touching WordPress again. The free plan shows the reviews imported at setup.
- Which Clutch link do I give BlooTrue?
- Your company profile on Clutch, which lives at clutch.co/profile/your-company. That page carries the overall rating, the review count and the verified client reviews the widget reads. Paste it into the builder, pick a layout and copy the single embed line onto the pages where prospects evaluate your firm.
- Are the reviews in the widget the analyst-verified interviews from Clutch?
- Yes. The widget shows the client reviews published on your Clutch profile, and Clutch publishes a review only after verifying the client interview behind it. Nothing is added or reworded by BlooTrue; what a client told the Clutch analyst is what your prospects read on your site, under the rating Clutch assigns.
- Where does the number at the top of my Clutch widget come from?
- From your Clutch profile. Clutch publishes an overall rating out of 5 and a review count for each company, and BlooTrue shows those two figures as Clutch reports them. It never averages the interviews in the widget to make a new number, so the header cannot drift from what your Clutch profile says.