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Free Etsy Review Widgets for WordPress

Embed Etsy reviews on any WordPress page in 60 seconds — Custom HTML block, paste, save. Real Etsy shop reviews, on your own storefront and product pages.

Build Your Etsy Review Widget

Etsy

Key facts: 60-second install on WordPress · free forever, no plugin needed · installs via the Custom HTML block · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Etsy reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Etsy review widgets · Want a different review platform on WordPress? All review widgets for WordPress

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Etsy Reviews to WordPress

Connect your Etsy profile in BlooTrue, pick a style, then paste one embed code into the Custom HTML block on WordPress and publish. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.

  1. 1

    Open the page or post in the WordPress block editor.

  2. 2

    Add a Custom HTML block where the reviews should appear (Classic editor: use the Text tab).

  3. 3

    Paste the BlooTrue embed code into the block.

  4. 4

    Update/Publish the page — the widget renders on the live site.

In the Classic editor paste into the Text tab, not Visual — the visual editor rewrites script tags. The block editor previews the widget correctly.

Where the Code Goes on WordPress

In the WordPress block editor the embed sits in a Custom HTML block, which you can drop anywhere in a post, page, or block-based template.

The block has a Preview tab that renders the widget inside the editor, and it takes the width of its container and grows to fit the reviews. In the Classic editor you must paste on the Text tab, because the Visual tab rewrites script tags. Caching and security plugins are the WordPress-specific catch: a page cache can hold the old HTML until purged, and script-minifying optimizers can break the snippet.

If the widget does not show on WordPress

  • Widget missing on the live site but visible in the editor usually means a caching plugin. Purge the page cache and reload the page.
  • If the script tag vanished after saving in the Classic editor, you pasted on the Visual tab. Switch to Text and paste again.
  • A blank block on WordPress.com below the Business plan is the plan limit on custom embed code, not a widget problem.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: WordPress: Custom HTMLEtsy: What to Do if You Receive a Negative Review

Etsy Review Widget for WordPress — Free, No Plugin

Embed Etsy reviews on any WordPress page with a single copy-paste embed code. Real Etsy shop reviews, on your own storefront and product pages. Installs via the Custom HTML block. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.

Where Etsy reviews help most on WordPress

Stores and brands on WordPress often publish content next to the shop: buying guides, how-to posts, a journal.

Those posts reach readers early in the decision, and a compact Etsy widget at the end of each one, beside a link to the product, is the bridge from reading to buying. On product and category pages, place the full widget below the product details. If a review plugin already adds item-level stars, let Etsy carry the shop-wide reputation on the home page and in posts, and keep product pages to one set of stars, so a shopper never sees two ratings for the same thing.

About Etsy reviews in this widget

The Etsy widget shows reviews buyers left for your Etsy shop, with the shop's star rating and total review count from Etsy in the header. Every Etsy review is tied to an order, because Etsy only opens the review form to the buyer of that order. Reviews are left on individual listings and roll up into the shop rating, and the widget can show both kinds. Sellers who also sell from their own site expect the widget to merge reviews from both shops. It shows only what buyers posted on Etsy; orders placed elsewhere never reach it.

Etsy Widget on WordPress — FAQ

Is the BlooTrue Etsy review widget free for WordPress?
Yes. BlooTrue is completely free to embed Etsy reviews on WordPress. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on WordPress?
Open the page or post in the WordPress block editor. Add a Custom HTML block where the reviews should appear (Classic editor: use the Text tab). Paste the BlooTrue embed code into the block. Update/Publish the page — the widget renders on the live site. Self-hosted WordPress: every plan. WordPress.com: custom embed code requires the Business plan or higher.
Anything specific to WordPress worth knowing before I embed?
In the Classic editor paste into the Text tab, not Visual — the visual editor rewrites script tags. The block editor previews the widget correctly.
Where should I place Etsy reviews on WordPress for the biggest lift?
Homepage below the hero and on a dedicated testimonials page — WordPress themes almost always have a widget-ready section for both.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Etsy reviews daily, so the widget always shows your latest 5-star reviews without touching WordPress again. The free plan shows the reviews imported at setup.
Can customers who bought from my own site leave a review that shows in the Etsy widget?
No. An Etsy review can only be written by the Etsy buyer of an Etsy order, after the estimated delivery date and within 100 days of it. The widget shows those reviews and nothing else, so an order placed on your own site never appears in it, however pleased the customer was.
Do I paste my Etsy shop link or a listing link into BlooTrue?
Your shop link, in the form etsy.com/shop/YourShopName. The shop page carries the star rating and the full review count, and reviews from every listing feed into it, so the widget has your whole shop to draw on. Then choose a layout and copy the one-line embed onto your storefront or product pages.
My shop picked up three new Etsy reviews this week, why does the widget still show the old ones?
Because the free plan does not refresh. A free Etsy widget holds the reviews that were on your shop when you created it, and later ones stay on Etsy. Paid plans re-read your shop every day and add reviews buyers have posted since, so a review left on Monday is usually on your site by Tuesday.

Ready to Put Etsy Reviews on Your WordPress Pages?

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Free Etsy Review Widget