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Free Etsy Review Widgets for Unbounce

Embed Etsy reviews on any Unbounce page in 60 seconds — Custom HTML element, paste, save. Real Etsy shop reviews, on your own storefront and product pages.

Build Your Etsy Review Widget

Etsy

Key facts: 60-second install on Unbounce · free forever, no plugin needed · installs via the Custom HTML element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Etsy reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Etsy review widgets · Want a different review platform on Unbounce? All review widgets for Unbounce

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Etsy Reviews to Unbounce

Connect your Etsy profile in BlooTrue, pick a style, then paste one embed code into the Custom HTML element on Unbounce and publish. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

  1. 1

    Open your page in the Unbounce Classic builder (or Smart Builder).

  2. 2

    In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block.

  3. 3

    Paste the BlooTrue embed code and confirm.

  4. 4

    Save and republish the page — the widget renders on the live variant.

In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.

Where the Code Goes on Unbounce

On Unbounce the code lives in a Custom HTML element in the Classic builder or a Custom Code block in the Smart Builder.

Classic draws the element as a placeholder box on the canvas, so you size the box by dragging its handles and only see the reviews once you open Preview or the published variant. Unbounce serves each A/B variant separately, so paste the element into every variant that should show reviews and republish; a variant you did not edit keeps serving its old markup. Above the CTA is the spot that pays off on paid traffic.

If the widget does not show on Unbounce

  • The Classic canvas shows only a placeholder box for the Custom HTML element. Open Preview or the published variant to see the reviews render.
  • If the widget appears on one variant but not another, you added the element to a single variant. Add it to each variant and republish.
  • Reviews missing after edits usually means the page was saved but not republished. Republish so the live variant picks up the new element.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Unbounce: Embedding Custom HTML or Widgets into Classic BuilderEtsy: What to Do if You Receive a Negative Review

Etsy Review Widget for Unbounce — Free, No Plugin

Embed Etsy reviews on any Unbounce page with a single copy-paste embed code. Real Etsy shop reviews, on your own storefront and product pages. Installs via the Custom HTML element. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

Where Etsy reviews help most on Unbounce

Brands selling one hero product through Unbounce send cold traffic to a single page, and that visitor has no reason yet to believe anything on it.

The Etsy widget should sit right after the first product claim or the video, not at the very bottom, with a compact badge beside the order button. Reviews from buyers on Etsy carry weight that self-written testimonials cannot, because the visitor can go and check them there. On upsell and order-bump steps, leave it off: the buyer has already decided, and those pages work best short. A thank-you page is a fair place for it, where it reassures a buyer who just paid.

About Etsy reviews in this widget

The Etsy widget shows reviews buyers left for your Etsy shop, with the shop's star rating and total review count from Etsy in the header. Every Etsy review is tied to an order, because Etsy only opens the review form to the buyer of that order. Reviews are left on individual listings and roll up into the shop rating, and the widget can show both kinds. Sellers who also sell from their own site expect the widget to merge reviews from both shops. It shows only what buyers posted on Etsy; orders placed elsewhere never reach it.

Etsy Widget on Unbounce — FAQ

Is the BlooTrue Etsy review widget free for Unbounce?
Yes. BlooTrue is completely free to embed Etsy reviews on Unbounce. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Unbounce?
Open your page in the Unbounce Classic builder (or Smart Builder). In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block. Paste the BlooTrue embed code and confirm. Save and republish the page — the widget renders on the live variant. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.
Anything specific to Unbounce worth knowing before I embed?
In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.
Where should I place Etsy reviews on Unbounce for the biggest lift?
Landing-page hero and directly above the CTA — review stars beside the button reduce click hesitation on paid-traffic pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Etsy reviews daily, so the widget always shows your latest 5-star reviews without touching Unbounce again. The free plan shows the reviews imported at setup.
Can customers who bought from my own site leave a review that shows in the Etsy widget?
No. An Etsy review can only be written by the Etsy buyer of an Etsy order, after the estimated delivery date and within 100 days of it. The widget shows those reviews and nothing else, so an order placed on your own site never appears in it, however pleased the customer was.
Do I paste my Etsy shop link or a listing link into BlooTrue?
Your shop link, in the form etsy.com/shop/YourShopName. The shop page carries the star rating and the full review count, and reviews from every listing feed into it, so the widget has your whole shop to draw on. Then choose a layout and copy the one-line embed onto your storefront or product pages.
My shop picked up three new Etsy reviews this week, why does the widget still show the old ones?
Because the free plan does not refresh. A free Etsy widget holds the reviews that were on your shop when you created it, and later ones stay on Etsy. Paid plans re-read your shop every day and add reviews buyers have posted since, so a review left on Monday is usually on your site by Tuesday.

Ready to Put Etsy Reviews on Your Unbounce Pages?

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Free Etsy Review Widget