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Free TripAdvisor Review Widgets for Unbounce

Embed TripAdvisor reviews on any Unbounce page in 60 seconds — Custom HTML element, paste, save. Traveler proof, embedded where bookings happen.

Build Your Tripadvisor Review Widget

Key facts: 60-second install on Unbounce · free forever, no plugin needed · installs via the Custom HTML element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your TripAdvisor reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all TripAdvisor review widgets · Want a different review platform on Unbounce? All review widgets for Unbounce

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add TripAdvisor Reviews to Unbounce

One embed code, pasted into the Custom HTML element. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

  1. 1

    Open your page in the Unbounce Classic builder (or Smart Builder).

  2. 2

    In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block.

  3. 3

    Paste the BlooTrue embed code and confirm.

  4. 4

    Save and republish the page — the widget renders on the live variant.

In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.

Where the Code Goes on Unbounce

On Unbounce the code lives in a Custom HTML element in the Classic builder or a Custom Code block in the Smart Builder. Classic draws the element as a placeholder box on the canvas, so you size the box by dragging its handles and only see the reviews once you open Preview or the published variant. Unbounce serves each A/B variant separately, so paste the element into every variant that should show reviews and republish; a variant you did not edit keeps serving its old markup. Above the CTA is the spot that pays off on paid traffic.

If the widget does not show on Unbounce

  • The Classic canvas shows only a placeholder box for the Custom HTML element. Open Preview or the published variant to see the reviews render.
  • If the widget appears on one variant but not another, you added the element to a single variant. Add it to each variant and republish.
  • Reviews missing after edits usually means the page was saved but not republished. Republish so the live variant picks up the new element.

TripAdvisor Review Widget for Unbounce — Free, No Plugin

Embed TripAdvisor reviews on any Unbounce page with a single copy-paste embed code. Traveler proof, embedded where bookings happen. Installs via the Custom HTML element. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.

Where TripAdvisor reviews help most on Unbounce

Hotels and rentals use Unbounce for campaign pages: a direct-booking offer, a seasonal package, a wedding or group enquiry. The visitor came from an ad and knows nothing about you, so the TripAdvisor widget belongs high on the page, straight under the offer and before the gallery. Guest reviews answer what a photo cannot: was it clean, did the host reply, was the location what the listing promised. On an enquiry page, put it beside the form. On a direct-booking offer, show the same guests and the same score the visitor would find on TripAdvisor, so booking direct feels as safe as booking through the platform. One placement per campaign page is enough.

About TripAdvisor reviews in this widget

Your TripAdvisor widget shows the traveler reviews from your TripAdvisor listing, each with the traveler's 1 to 5 bubbles. The summary at the top is the listing's overall bubble rating and review count, as reported by TripAdvisor, which is not your ranking position: a listing at '#3 of 120 restaurants' still shows its bubbles, not a 3. Travelers write reviews on the listing without booking through TripAdvisor, and TripAdvisor's own Review Snippets are small badges with little styling control. Hoteliers sometimes expect the Travelers' Choice award in the header; the widget shows reviews and the bubble rating.

TripAdvisor Widget on Unbounce — FAQ

Is the BlooTrue TripAdvisor review widget free for Unbounce?
Yes. BlooTrue is completely free to embed TripAdvisor reviews on Unbounce. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Unbounce?
Open your page in the Unbounce Classic builder (or Smart Builder). In Classic, drag a Custom HTML element onto the page; in Smart Builder add a Custom Code block. Paste the BlooTrue embed code and confirm. Save and republish the page — the widget renders on the live variant. Custom code (Smart Builder) requires an Unbounce plan with custom scripts enabled; Classic Custom HTML is available broadly.
Anything specific to Unbounce worth knowing before I embed?
In the Classic builder the Custom HTML element shows as a placeholder box on the canvas — the reviews render in Preview and on the published page.
Where should I place TripAdvisor reviews on Unbounce for the biggest lift?
Landing-page hero and directly above the CTA — review stars beside the button reduce click hesitation on paid-traffic pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your TripAdvisor reviews daily, so the widget always shows your latest 5-star reviews without touching Unbounce again. The free plan shows the reviews imported at setup.
Will the widget show my TripAdvisor ranking, like #2 of 85 hotels in town?
No. The header takes your listing's overall bubble rating and its review count from TripAdvisor; the ranking position is a separate figure TripAdvisor works out against other businesses in your area, and it is not part of the widget. Each review card keeps the 1 to 5 bubbles the traveler gave.
Does embedding TripAdvisor reviews require one of TripAdvisor's paid business products?
No. The BlooTrue builder reads any public TripAdvisor listing from its URL, with no TripAdvisor business subscription needed. TripAdvisor does hand out its own Review Snippets and rating widgets, but they are small badges you cannot restyle, whereas this embed is one line of code showing the traveler reviews themselves with their bubble ratings.
How does the widget handle TripAdvisor reviews with 1 or 2 bubbles?
On the free plan only reviews of 4 bubbles and above appear, and the widget holds whatever TripAdvisor showed on the day you created it. Paid plans refresh from TripAdvisor daily, so a review TripAdvisor removes for breaking its guidelines drops off your widget on the next refresh, while the header keeps TripAdvisor's own bubble rating.

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Free TripAdvisor Review Widget