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Free TripAdvisor Review Widgets for Google Sites

Embed TripAdvisor reviews on the new Google Sites in 60 seconds — pastes straight into the built-in Insert → Embed → Embed code tab. TripAdvisor has no official embed; only third-party widgets like BlooTrue can put TripAdvisor reviews into Google Sites.

Key facts: 60-second install on Google Sites · fills TripAdvisor's missing embed gap · works on personal + Workspace sites · no add-on or Chrome extension · no TripAdvisor API key required · schema.org markup on paid plans

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same TripAdvisor widget, platform-specific install guide. Pick where your site lives.

Looking for a different review source? See all TripAdvisor widgets

Setting this up on a different platform? See all TripAdvisor review widgets · Want a different review platform on Google Sites? All review widgets for Google Sites

Why Use BlooTrue for TripAdvisor on Google Sites?

The only free way to put TripAdvisor reviews on a new Google Sites page — TripAdvisor itself doesn't offer an embed.

Fills TripAdvisor's Missing Embed

TripAdvisor doesn't publish an official embed widget for merchants. Only third-party widgets like BlooTrue can put TripAdvisor reviews into Google Sites — pulls reviews from your public TripAdvisor listing automatically.

No Add-on or Extension Required

Pure HTML embed. No Workspace Marketplace add-on, no Chrome extension, no admin approval. Pastes straight into the built-in Insert → Embed → Embed code tab.

Works on Free + Workspace Sites

Works the same on free personal Google accounts and on Google Workspace Business / Enterprise sites. The Insert → Embed feature is identical across both.

No TripAdvisor API Key Required

Works with any public TripAdvisor listing. No TripAdvisor Fusion application, no API quotas, no business-level claim required.

What makes a TripAdvisor widget different from a Google review widget?

TripAdvisor is a native star platform built for travel businesses. Knowing how its bubble ratings, listing setup, and review moderation work avoids surprises after you embed.

How BlooTrue shows your real TripAdvisor star ratings

TripAdvisor is a native star platform: every traveler review carries a 1–5 “bubble” rating, and each listing has an overall average. BlooTrue shows those ratings exactly as stars — no conversion, no percentages, nothing invented. A 5-bubble review renders as 5 stars, a 3-bubble review as 3, and the widget header shows your listing's real TripAdvisor average and review count. The result is a TripAdvisor widget that reads exactly like your Google or Yelp widget. The header rating always comes from TripAdvisor's own published aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible reviews from your TripAdvisor listing on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls TripAdvisor directly, so visitor traffic to your page doesn't depend on TripAdvisor being reachable, and the widget loads instantly from cache. Only reviews that are public on your listing are included. Each review keeps its reviewer name, photo, bubble rating, and text, and links back to your TripAdvisor listing.

Your listing setup and what shows up in the widget

Reviews only appear if your TripAdvisor listing is public and has reviews. If your listing is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public traveler review lands. Once your listing has reviews, the widget shows whatever your listing shows publicly: no more, no less. If a review disappears from your widget after a sync, it almost always means the traveler deleted it or TripAdvisor removed it — the widget simply follows your listing's public state.

Moderation, review guidelines, and attribution

TripAdvisor moderates reviews under its content guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your listing's public reviews, the widget automatically reflects those removals on the next sync — you never display content TripAdvisor has already taken down. Every card keeps the TripAdvisor mark and the reviewer's name, and clicking a review links back to your TripAdvisor listing, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a bubble rating with no written text) is still shown as a real review, and the header number is always TripAdvisor's own aggregate.

TripAdvisor tips for Google Sites

Google Sites' Embed component supports the TripAdvisor widget with no setup other than pasting the snippet URL.
For school or government Google Sites, confirm with your IT administrator that third-party iframes are allowed before embedding.
The TripAdvisor widget is fully responsive inside the Google Sites embed wrapper — no manual width/height fiddling.

Want more on TripAdvisor itself? See the TripAdvisor widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue TripAdvisor on Google Sites?

Takes less than a minute. No coding, no add-on, no TripAdvisor API key.

Open Your Site at sites.google.com

Go to sites.google.com and open the site you are editing. In the left sidebar, click the page where you want the TripAdvisor reviews.

Works the same on free personal Google accounts and Google Workspace business sites.

Click Insert → Embed

In the right-hand Insert sidebar, click Embed (the </> icon). A dialog appears with two tabs: By URL and Embed code.

Switch to the Embed Code Tab and Paste

Click the Embed code tab — not the URL tab. The URL tab only auto-iframes a single public URL, which is not what we want here. Paste the BlooTrue TripAdvisor embed code into the field, click Next to preview, then click Insert.

First-time users sometimes paste into the URL tab and see a blank embed — switching to the Embed code tab fixes it.

Resize and Publish

The embed appears on the canvas inside its own resize box. Drag the bottom-right corner to set a generous height — the widget auto-resizes its contents within the iframe, but the outer iframe is full-width-constrained by the Google Sites resize handles. Aim for ~500px for a slider style or 700–900px for list / masonry / grid styles.

Click Publish in the top-right corner of the Google Sites editor to push the change live. Reviews auto-sync from TripAdvisor every 24 hours.

Technical note: Google Sites wraps every embed in its own sandboxed iframe — BlooTrue's loader detects this iframe-in-iframe case and renders correctly.

How BlooTrue Compares to Other TripAdvisor-on-Google-Sites Options

TripAdvisor doesn't offer an embed. Here's how BlooTrue compares to the next-best paths.

Option	BlooTrue	TripAdvisor official	Paid widget apps
Free TripAdvisor embed available		—	Higher tier
No widget view caps		—	—
No TripAdvisor API key needed		—	Sometimes
Pastes into Google Sites Embed code tab		—
Custom layouts and accent colors		—	Limited
SEO rich snippets (JSON-LD)		—	Paid tier
Pricing for full features	$9/mo	N/A	$15+/mo

TripAdvisor Review Widget for Google Sites — Free, Fills TripAdvisor's Embed Gap

BlooTrue's TripAdvisor Review Widget for Google Sites is a free embed that displays your reviews on any new Google Sites page (sites.google.com) via the built-in Insert → Embed → Embed code feature. TripAdvisor does not provide an official embed widget for merchants — its Fusion API is gated for partner apps — so only third-party widgets like BlooTrue can put TripAdvisor reviews into Google Sites. It works on free personal Google accounts and inside Google Workspace business and enterprise sites at no extra cost. There is no Google Sites add-on, no Chrome extension, no Workspace Marketplace approval, and no TripAdvisor API key required. The widget renders inside a sandboxed iframe because Google Sites wraps every embed in its own iframe — BlooTrue's loader detects this iframe-in-iframe case and works correctly. Set a generous embed height in the editor so the widget can auto-resize within the iframe without hitting a scroll cap. Six widget styles (slider, marquee, grid, list, masonry, badge, compact badge) with light and dark themes plus a free custom color picker. SEO note: Google Sites has limited control over schema.org JSON-LD because the parent page is Google's, but BlooTrue still emits Review JSON-LD inside the embed iframe — covers Bing and DuckDuckGo.

Why doesn't TripAdvisor have an official embed?

TripAdvisor's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. TripAdvisor does not publish a paste-ready embed widget the way Google publishes Place Cards. Third-party widgets are the standard way Google Sites owners surface their TripAdvisor reviews on their own pages — BlooTrue is the free option in that category.

About TripAdvisor reviews in this widget

Your TripAdvisor widget shows the traveler reviews from your TripAdvisor listing, each with the traveler's 1 to 5 bubbles. The summary at the top is the listing's overall bubble rating and review count, as reported by TripAdvisor, which is not your ranking position: a listing at '#3 of 120 restaurants' still shows its bubbles, not a 3. Travelers write reviews on the listing without booking through TripAdvisor, and TripAdvisor's own Review Snippets are small badges with little styling control. Hoteliers sometimes expect the Travelers' Choice award in the header; the widget shows reviews and the bubble rating.

Frequently Asked Questions

Will the widget show my TripAdvisor ranking, like #2 of 85 hotels in town?

No. The header takes your listing's overall bubble rating and its review count from TripAdvisor; the ranking position is a separate figure TripAdvisor works out against other businesses in your area, and it is not part of the widget. Each review card keeps the 1 to 5 bubbles the traveler gave.

Does embedding TripAdvisor reviews require one of TripAdvisor's paid business products?

No. The BlooTrue builder reads any public TripAdvisor listing from its URL, with no TripAdvisor business subscription needed. TripAdvisor does hand out its own Review Snippets and rating widgets, but they are small badges you cannot restyle, whereas this embed is one line of code showing the traveler reviews themselves with their bubble ratings.

How does the widget handle TripAdvisor reviews with 1 or 2 bubbles?

On the free plan only reviews of 4 bubbles and above appear, and the widget holds whatever TripAdvisor showed on the day you created it. Paid plans refresh from TripAdvisor daily, so a review TripAdvisor removes for breaking its guidelines drops off your widget on the next refresh, while the header keeps TripAdvisor's own bubble rating.

Is the BlooTrue TripAdvisor widget free for Google Sites?

Yes. BlooTrue is completely free for Google Sites. No add-on install, no Chrome extension, unlimited widget views, no credit card. The free plan shows your TripAdvisor reviews with BlooTrue branding in the footer.

Does this work on the new Google Sites or only the legacy Classic Sites?

The new Google Sites at sites.google.com — the modern Drive-based version. The legacy Classic Google Sites was deprecated by Google and migrated off years ago. BlooTrue uses the built-in Insert → Embed → Embed code feature, which only exists in the new Google Sites.

Will it work in a Google Workspace business or enterprise site?

Yes. Google Sites is included with every Google Workspace plan (Business Starter through Enterprise) at no extra cost, and the Insert → Embed → Embed code feature is identical to the personal-account version. No Workspace admin approval is required because the embed is pure HTML — there is no Marketplace add-on to whitelist.

Does TripAdvisor offer its own embed widget for Google Sites?

No. TripAdvisor does not provide an official embed widget for businesses to display their reviews on a website — including Google Sites. TripAdvisor's Fusion API is gated and primarily intended for partner apps, not merchant self-embeds.

Why does my BlooTrue embed look wrapped in a frame on Google Sites?

Google Sites wraps every embed in its own sandboxed iframe — that is how the Insert → Embed feature works for every site, not a BlooTrue quirk. BlooTrue's widget loader detects this iframe-in-iframe case and renders correctly inside it.

Where exactly do I paste the embed — the URL tab or the Embed code tab?

The Embed code tab. The Insert → Embed dialog has two tabs: By URL (for auto-iframe of a public URL) and Embed code (for raw HTML / script embeds). Paste the BlooTrue snippet into the Embed code tab. The URL tab will not work because it expects a single URL that returns a webpage, not an HTML / script snippet.

Will the embedded reviews help with Google Sites SEO?

Partially, with one honest caveat. BlooTrue auto-injects schema.org Review and AggregateRating JSON-LD inside the embed iframe, which Bing and DuckDuckGo crawlers index normally. Google Sites itself gives site owners limited control over schema.org JSON-LD on the parent page (because the parent HTML is generated by Google), so Google's own crawler may treat the JSON-LD as belonging to the iframe context.