TripAdvisor Review Widget for Square Online — Free, Made for Restaurants and Salons
BlooTrue's TripAdvisor Review Widget for Square Online is a free embed that displays your TripAdvisor reviews on any Square Online site. This may be the highest-affinity pairing in our catalog: Square Online is the free site builder bundled with Square POS — the platform restaurants, salons, barbershops, and local services build on — and those are exactly the categories where TripAdvisor coverage is strongest and where diners and clients check TripAdvisor before choosing. Yet there's a double gap: TripAdvisor does not publish an official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), and Square's App Marketplace has no TripAdvisor review-display app. BlooTrue fills both gaps with a pure HTML embed pasted into Square Online's standard Custom code section: open Square dashboard → Online → Website → Edit site, click + Add section, choose Custom code under More, paste, Publish. Custom code sections are supported on the Square Online free plan on most layouts. Seven widget styles, light and dark themes, free custom color picker, and schema.org Review + AggregateRating JSON-LD injected automatically.
How to embed TripAdvisor reviews on Square Online in 60 seconds
- Paste your TripAdvisor listing URL (tripadvisor.com/your-listing-slug) into the configurator above.
- Pick a widget style and customize colors, theme, and layout.
- Click Copy Code to get the one-line HTML embed.
- In your Square dashboard: Online → Website → Edit site.
- Click + Add section → More → Custom code, and paste the embed.
- Click Publish — reviews are live immediately.
Why TripAdvisor + Square Online is the natural pairing
Square Online powers the websites of restaurants, cafes, salons, and local service businesses — TripAdvisor's core categories. Diners check TripAdvisor before choosing where to eat; clients check TripAdvisor before booking a chair. Embedding your TripAdvisor reviews next to your menu, online-ordering button, or booking link keeps that proof on YOUR site at the moment of decision — no detour to tripadvisor.com where competitors are one tap away — and it reinforces the Square TripAdvisor listing presence your regulars already know.
Why doesn't TripAdvisor have an official embed?
TripAdvisor's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. TripAdvisor does not publish a paste-ready embed widget the way Trustpilot publishes TrustBox or Google publishes Place Cards, and Square's App Marketplace has no TripAdvisor display app. Third-party widgets like BlooTrue are the canonical way to surface TripAdvisor reviews on a Square Online site.
