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TripAdvisor Review Widget for Square Online — Free, Made for Restaurants and Salons

BlooTrue's TripAdvisor Review Widget for Square Online is a free embed that displays your TripAdvisor reviews on any Square Online site. This may be the highest-affinity pairing in our catalog: Square Online is the free site builder bundled with Square POS — the platform restaurants, salons, barbershops, and local services build on — and those are exactly the categories where TripAdvisor coverage is strongest and where diners and clients check TripAdvisor before choosing. Yet there's a double gap: TripAdvisor does not publish an official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), and Square's App Marketplace has no TripAdvisor review-display app. BlooTrue fills both gaps with a pure HTML embed pasted into Square Online's standard Custom code section: open Square dashboard → Online → Website → Edit site, click + Add section, choose Custom code under More, paste, Publish. Custom code sections are supported on the Square Online free plan on most layouts. 100+ widget styles, light and dark themes, free custom color picker, and schema.org Review + AggregateRating JSON-LD injected automatically.

How to embed TripAdvisor reviews on Square Online in 60 seconds

  1. Paste your TripAdvisor listing URL (tripadvisor.com/your-listing-slug) into the configurator above.
  2. Pick a widget style and customize colors, theme, and layout.
  3. Click Copy Code to get the one-line HTML embed.
  4. In your Square dashboard: Online → Website → Edit site.
  5. Click + Add sectionMore Custom code, and paste the embed.
  6. Click Publish — reviews are live immediately.

Why TripAdvisor + Square Online is the natural pairing

Square Online powers the websites of restaurants, cafes, salons, and local service businesses — TripAdvisor's core categories. Diners check TripAdvisor before choosing where to eat; clients check TripAdvisor before booking a chair. Embedding your TripAdvisor reviews next to your menu, online-ordering button, or booking link keeps that proof on YOUR site at the moment of decision — no detour to tripadvisor.com where competitors are one tap away — and it reinforces the Square TripAdvisor listing presence your regulars already know.

Why doesn't TripAdvisor have an official embed?

TripAdvisor's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. TripAdvisor does not publish a paste-ready embed widget the way Google publishes Place Cards, and Square's App Marketplace has no TripAdvisor display app. Third-party widgets like BlooTrue are the canonical way to surface TripAdvisor reviews on a Square Online site.

no code neededunlimited viewsfree forever

Free TripAdvisor Review Widgets for Square Online

Embed TripAdvisor reviews on your Square Online site in 60 seconds — add a Custom code section and paste. Made for the restaurants and salons that run Square: TripAdvisor has no official embed, BlooTrue is the free path.

Build Your Tripadvisor Review Widget

Key facts: 60-second install on Square Online · fills TripAdvisor's missing embed gap · Custom code section — under 'More' · works on the Square Online free plan · no TripAdvisor API key required · made for restaurants, salons, local services

Last updated

SEO + AI schema · paid plans

Get golden stars in Google search results

On paid plans, every BlooTrue widget injects schema.org Review + AggregateRating JSON-LD straight into your page — so Google and AI answer engines can read your ratings and reviews as structured data, and your pages become eligible for star-rating rich snippets. (Google treats a business's own reviews on its own site as "self-serving" and doesn't guarantee stars for them — product/service reviews are the most reliably eligible; either way your reviews become machine-readable for search and AI.)

google.com/search?q=your+business
Your Businesshttps://yourbusiness.com › reviews

Your Business — Trusted by 500+ Happy Customers

See what 127 verified customers are saying — read real Google reviews, ratings, and detailed feedback about our services, pricing, and team.

4.9
(127)
This is what your customers see when they Google you — powered by BlooTrue's JSON-LD.
  • Zero config — it just works

    The moment you embed a BlooTrue widget, JSON-LD markup is injected automatically. No extra tags, no developer time.

  • Google Rich Results valid

    Every field follows Google's current structured-data guidelines — LocalBusiness, AggregateRating, and Review — so it passes the Rich Results Test out of the box.

  • Standalone schema endpoint Paid plans

    For star ratings to appear under your parent page's blue link in Google, search engines need the schema on the parent page itself — iframe-embedded schema is not propagated to the host page. Paid plans expose a JSON-LD endpoint per widget that you drop into your<head>for SERP rich snippets on product, landing, or legacy pages. Schema markup is a paid feature: free-plan widgets display your reviews but don't emit JSON-LD, so free pages aren't eligible for rich snippets.

What gets injected automaticallylive
<script type="application/ld+json">
{
  "@type": "LocalBusiness",
  "name": "Your Business",
  "aggregateRating": {
    "ratingValue": "4.9",
    "reviewCount": "127"
  }
}
</script>

Star-snippet visibility is ultimately decided by Google — valid schema is a prerequisite, not a guarantee. BlooTrue ships the markup; Google decides which queries get stars. For SERP rich snippets to appear under your parent page's link, the schema must be served on the parent page itself — that's what the standalone JSON-LD endpoint (paid plans) is for. Schema markup is a paid feature, so free-plan widgets display your reviews but don't emit JSON-LD. Independent studies find pages with valid review schema see materially higher click-through rates than plain listings.

Install guides

Same TripAdvisor widget, platform-specific install guide. Pick where your site lives.

WordPress

Gutenberg block, Classic Editor, or sidebar widget. No plugin.

View install guide

Shopify

Drop into any theme section or product page. Works on all plans.

View install guide

BigCommerce

Paste into a Web Page's HTML view or Page Builder HTML widget.

View install guide

Joomla

Drop into a Custom HTML module. Works with Joomla 3, 4, and 5.

View install guide

Drupal

Custom Block (Full HTML format) or Layout Builder. Works on Drupal 7–11.

View install guide

GoDaddy

Drag the HTML section into your GoDaddy Website Builder page.

View install guide

Google Sites

Insert → Embed → Embed code on the new Google Sites.

View install guide

Weebly

Drag the Embed Code element onto the page in Weebly's editor.

View install guide

Webnode

Drag the HTML widget into your Webnode page editor.

View install guide

Jimdo

Add a Widget/HTML element. Works on Jimdo Creator and Jimdo Dolphin.

View install guide

Duda

Drag the HTML widget from the sidebar in the Duda editor.

View install guide

Blogger

Layout HTML/JavaScript gadget or paste in a Post's HTML view.

View install guide

Notion

Embed via /embed → wrap the HTML in a CodePen / JSBin URL.

View install guide

Canva

Use Canva Sites' Embed app — paste the HTML snippet.

View install guide

OpenCart

Information page Source view, or HTML Content module via Layouts.

View install guide

PrestaShop

Built-in HTML Block module — works on PrestaShop 1.7 and 8.x.

View install guide

Ecwid

Storefront editor Code element, or paste on the host page (Wix/WP).

View install guide

Big Cartel

Custom Page HTML view, or theme code injection on Diamond plan.

View install guide

Lightspeed

Lightspeed eCom Custom Code, or paste in a Page Source view.

View install guide

Jumpseller

Custom Page HTML view, or paste into theme.liquid in the theme editor.

View install guide

iFrame

Generic iframe wrapper — for locked-down CMSes that strip <script> tags.

View install guide

Wix

Wix Editor HTML Embed element. 60-second install, free plan supported.

View install guide

Squarespace

Code Block, 60 seconds. Works on Personal and Business plans.

View install guide

Webflow

Embed element inside any section. CMS collection compatible.

View install guide

Framer

Code Override or HTML embed. Plays nicely with Framer Motion.

View install guide

WooCommerce

Custom HTML block on any shop, product, or landing page. No plugin.

View install guide

Elementor

Drag the HTML widget into any section — works on free Elementor.

View install guide

Divi

Add a Code module anywhere in the Divi Builder — front or back end.

View install guide

Magento

CMS block or page via the Magento / Adobe Commerce admin.

View install guide

Wix Studio

Embed element in the Wix Studio editor — agency and client sites.

View install guide

Hostinger

Embed code element in Hostinger Website Builder. AI sites too.

View install guide

Carrd

Embed element on any Carrd one-pager — needs Pro Standard.

View install guide

GoHighLevel

Custom JS/HTML element in the funnel or website builder.

View install guide

ClickFunnels

Custom JS/HTML element on any page or funnel step.

View install guide

Showit

Embed Code widget on the design canvas — desktop and mobile.

View install guide

Kajabi

Custom Code block in any page or landing page section.

View install guide

HubSpot

Embed / HTML module in the page editor — CMS free tier included.

View install guide

Systeme.io

Drag a Raw HTML element into any funnel or site page. Works on the free plan.

View install guide

Leadpages

Drag the HTML widget onto your landing page and paste. No code needed.

View install guide

Unbounce

Custom HTML element in Classic, Custom Code block in Smart Builder.

View install guide

Kartra

Add a Custom Code (HTML) component in the Kartra page builder.

View install guide

Instapage

Add an HTML widget in the Instapage builder and paste the embed.

View install guide

Teachable

Add a Custom HTML block in the Teachable page editor.

View install guide

Thinkific

Text & Media section → code view → paste. Renders on the live page.

View install guide

Podia

Add a custom code / embed section in the Podia site editor.

View install guide

Bubble

Drag an HTML element onto any page in the Bubble editor.

View install guide

Tilda

Add the T123 HTML code block and paste. Renders on the published page.

View install guide

Strikingly

App Store & HTML section → HTML app → paste (Pro plan and up).

View install guide

Odoo

Drag the Embed Code building block into any Odoo website page.

View install guide

Durable

Add a Custom Code block in the Durable editor and paste.

View install guide

10Web

Elementor HTML widget — 10Web runs on WordPress + Elementor.

View install guide

SITE123

Custom Code page type (or Settings → Plugins custom code).

View install guide

IONOS

Content → Elements → HTML Module (not on every plan).

View install guide

Zoho Sites

Drag the Code Snippet element onto any page and paste.

View install guide

Softr

Blocks → Static → Custom code (Basic plan and above).

View install guide

Looking for a different review source? See all TripAdvisor widgets

Setting this up on a different platform? See all TripAdvisor review widgets

Why Use BlooTrue for TripAdvisor on Square Online?

Square restaurants and salons live on TripAdvisor — but TripAdvisor has no embed and Square has no TripAdvisor app. BlooTrue is the free path.

TripAdvisor's Core Categories, Square's Core Users

Restaurants, salons, and local services are both TripAdvisor's strongest coverage AND Square Online's main user base. Putting your TripAdvisor stars next to your menu or booking button is the natural move.

Fills TripAdvisor's Missing Embed

TripAdvisor doesn't publish an official embed widget for merchants, and Square's App Marketplace has no TripAdvisor display app. BlooTrue is the free, paste-and-go alternative.

Works on the Free Plan

Square Online supports Custom code sections on the free plan on most layouts. No plan upgrade, no Square App Marketplace install — paste and Publish.

No TripAdvisor API Key Required

Works with any public TripAdvisor listing. No TripAdvisor Fusion application, no API quotas, no business-level claim required.

What makes a TripAdvisor widget different from a Google review widget?

TripAdvisor is a native star platform built for travel businesses. Knowing how its bubble ratings, listing setup, and review moderation work avoids surprises after you embed.

How BlooTrue shows your real TripAdvisor star ratings

TripAdvisor is a native star platform: every traveler review carries a 1–5 “bubble” rating, and each listing has an overall average. BlooTrue shows those ratings exactly as stars — no conversion, no percentages, nothing invented. A 5-bubble review renders as 5 stars, a 3-bubble review as 3, and the widget header shows your listing's real TripAdvisor average and review count. The result is a TripAdvisor widget that reads exactly like your Google or Yelp widget. The header rating always comes from TripAdvisor's own published aggregate, never from averaging the individual cards on screen.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible reviews from your TripAdvisor listing on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls TripAdvisor directly, so visitor traffic to your page doesn't depend on TripAdvisor being reachable, and the widget loads instantly from cache. Only reviews that are public on your listing are included. Each review keeps its reviewer name, photo, bubble rating, and text, and links back to your TripAdvisor listing.

Your listing setup and what shows up in the widget

Reviews only appear if your TripAdvisor listing is public and has reviews. If your listing is brand new or has zero reviews, there's nothing for the widget to import yet — it will populate as soon as your first public traveler review lands. Once your listing has reviews, the widget shows whatever your listing shows publicly: no more, no less. If a review disappears from your widget after a sync, it almost always means the traveler deleted it or TripAdvisor removed it — the widget simply follows your listing's public state.

Moderation, review guidelines, and attribution

TripAdvisor moderates reviews under its content guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your listing's public reviews, the widget automatically reflects those removals on the next sync — you never display content TripAdvisor has already taken down. Every card keeps the TripAdvisor mark and the reviewer's name, and clicking a review links back to your TripAdvisor listing, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a bubble rating with no written text) is still shown as a real review, and the header number is always TripAdvisor's own aggregate.

TripAdvisor tips for Square Online

  • Square Online sites are mostly restaurants, salons, and local services — exactly the businesses TripAdvisor reviews influence most.
  • The Custom code section works on the free Square Online plan; no upgrade is required to show TripAdvisor reviews.
  • Place the widget near your ordering or booking section — TripAdvisor proof next to the action button is where it lifts conversions.

Want more on TripAdvisor itself? See the TripAdvisor widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue TripAdvisor on Square Online?

Takes less than a minute. One section type: Custom code. Works on the free plan.

1

Open the Square Online Editor

Log into your Square dashboard and go to Online → Website. Click Edit site to open the editor on the page where you want reviews — the menu page, booking page, or homepage all work.

Works on the Square Online free plan — no upgrade required.

2

Add a Custom Code Section

Click + Add section where you want the reviews, open the More category, and choose Custom code.

The Custom code section accepts raw HTML and JavaScript — exactly what the BlooTrue TripAdvisor embed is.

3

Paste the Embed Code

Paste the BlooTrue TripAdvisor embed code into the Custom code section's code box and confirm. The editor shows a placeholder while editing; the live widget renders on the published site.

4

Publish

Click Publish in the top-right of the editor. Your TripAdvisor reviews appear on the live site immediately.

Placement tip: restaurants put the widget right above the online-ordering button; salons next to the booking link — that's where TripAdvisor proof converts browsers into customers.

Reviews auto-sync from TripAdvisor every 24 hours.

How BlooTrue Compares to Other TripAdvisor-on-Square-Online Options

TripAdvisor has no embed. Square has no TripAdvisor app. Here are the only paths.

OptionBlooTrueTripAdvisor officialHand-rolled HTML
Free TripAdvisor embed available
Manual scrape
Works on the Square Online free plan
Auto-sync new TripAdvisor reviews
No TripAdvisor API key needed
Sometimes
No coding required
Restaurant / salon ready styles
Manual
SEO rich snippets (JSON-LD)
Manual
Pricing for full features$7/moN/ADev time

Frequently Asked Questions

Is the BlooTrue TripAdvisor widget free for Square Online?

Yes. BlooTrue is completely free for Square Online. No app install, no recurring fee, unlimited widget views. The free plan shows your TripAdvisor reviews with BlooTrue branding in the footer.

Does TripAdvisor or Square offer an official TripAdvisor embed for Square Online?

No on both counts. TripAdvisor does not provide an official embed widget for businesses — TripAdvisor's Fusion API is gated for partner apps, not merchant self-embeds. And Square's App Marketplace has no TripAdvisor review-display app. BlooTrue fills both gaps with a free embed pasted into a Custom code section.

Can I add it to a Square Online free plan?

Yes. Square Online supports Custom code sections on the free plan on most page layouts — no upgrade needed. Click + Add section → More → Custom code, paste, and Publish.

Do I need a TripAdvisor API key or TripAdvisor Fusion access?

No. BlooTrue works with any public TripAdvisor listing — no TripAdvisor API key, no TripAdvisor Fusion application, no business-level claim required.

I run a restaurant on Square — why embed TripAdvisor reviews?

Because restaurants are TripAdvisor's home turf and Square Online is the restaurant site builder. Diners check TripAdvisor before choosing where to eat — putting your TripAdvisor stars next to your menu and online-ordering button keeps that proof on YOUR site at the moment of decision, instead of sending visitors to tripadvisor.com where competitors are one tap away.

Where is the Custom code section in the Square Online editor?

From your Square dashboard: Online → Website → Edit site. On the page you're editing, click + Add section, open the More category, and choose Custom code. Paste the embed into the code box and click Publish.

Will it slow my Square Online store?

No. The widget loads asynchronously after your page content. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms — your ordering and checkout flows are untouched.

Ready to Display Your TripAdvisor Reviews on Square Online?

Build your free widget in 60 seconds. No credit card, no app install, no TripAdvisor API key — works on the free plan.

Build Your Widget
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