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Free Etsy Review Widgets for WooCommerce

Embed Etsy reviews on any WooCommerce page in 60 seconds — Custom HTML block, paste, save. Real Etsy shop reviews, on your own storefront and product pages.

Build Your Etsy Review Widget

Etsy

Key facts: 60-second install on WooCommerce · free forever, no plugin needed · installs via the Custom HTML block · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

Etsy shop reviews in a new WooCommerce store

Sellers who move from Etsy to their own WooCommerce store leave a track record behind. WooCommerce starts every product with no reviews, while the Etsy shop may hold years of them. The Etsy widget lets the new store borrow that history honestly, as long as shoppers can tell where it came from.

Do Etsy reviews clash with WooCommerce's own product reviews?

No, they answer different questions. WooCommerce reviews come from orders on your store and the Etsy widget from orders on Etsy, so one shows the new shop's record and the other the older one.

Label the Etsy block with a heading such as "What our Etsy buyers said", so nobody expects to find their own store review inside it. A heading in its own block stays editable without touching the code.

Do I add the Etsy widget to each WooCommerce product?

No. Etsy reviews describe your shop as a whole, so one Custom HTML block in the single product template covers every product, and it stays true on each of them.

Never paste it into the short description field of a product: WooCommerce escapes code there and prints it as text. If the block does not appear after you click Update, purge your caching plugin, then check whether a security plugin is blocking external scripts.

Example

A ceramics maker moving from Etsy to WooCommerce

She keeps her Etsy shop open but sends regular customers to her own store. There she adds the Etsy widget to the single product template below the product description, labelled as Etsy reviews, and lets WooCommerce collect reviews from new orders. Over time the store builds its own record while the Etsy one covers the early months.

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Etsy reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Etsy review widgets · Want a different review platform on WooCommerce? All review widgets for WooCommerce

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Etsy Reviews to WooCommerce

Connect your Etsy profile in BlooTrue, pick a style, then paste one embed code into the Custom HTML block on WooCommerce and publish.

  1. 1

    Open the shop page, product template, or landing page in the WordPress block editor.

  2. 2

    Add a Custom HTML block where the reviews should appear.

  3. 3

    Paste the BlooTrue embed code.

  4. 4

    Update — the widget renders on the live store.

For per-product placement, add the block to the product template in the Site Editor (block themes) — not the product's short description, which escapes scripts.

Where the Code Goes on WooCommerce

A WooCommerce store carries the embed in a Custom HTML block in the WordPress block editor, on the shop page, a landing page, or the product template.

The block editor shows the raw code while you edit, and its Preview tab can show the rendered widget. The block spans your theme's content width, and the height is whatever the widget renders. For per-product placement on a block theme, edit the single product template in the Site Editor, not the product's short description, which escapes scripts. Caching and security plugins can delay or strip scripts.

If the widget does not show on WooCommerce

  • Script printed as text on the product page? You pasted into the short description, which escapes scripts. Use a Custom HTML block in the product template.
  • Widget not updating after you click Update? Purge your WordPress caching plugin, which can keep serving the old page markup to visitors.
  • Some WordPress security plugins block external scripts; check the plugin's settings if the widget never loads on your WooCommerce store, then reload.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: WooCommerce: Custom HTMLEtsy: What to Do if You Receive a Negative Review

Etsy Review Widget for WooCommerce — Free, No Plugin

Embed Etsy reviews on any WooCommerce page with a single copy-paste embed code. Real Etsy shop reviews, on your own storefront and product pages. Installs via the Custom HTML block.

Where Etsy reviews help most on WooCommerce

An online shop on WooCommerce is where Etsy reviews do their most direct work. Shoppers who have never heard of the brand look for proof from people who ordered and received something, and Etsy carries that proof from a platform the shopper does not have to take your word about.

Put the widget on product pages under the add-to-cart area, and a compact version on the cart page, where doubts about shipping and returns show up. The home page can carry a carousel under the hero. Leave the checkout alone. If a per-product review app already runs, let Etsy carry the store-wide reputation and the app handle item stars.

About Etsy reviews in this widget

The Etsy widget shows reviews buyers left for your Etsy shop, with the shop's star rating and total review count from Etsy in the header. Every Etsy review is tied to an order, because Etsy only opens the review form to the buyer of that order. Reviews are left on individual listings and roll up into the shop rating, and the widget can show both kinds. Sellers who also sell from their own site expect the widget to merge reviews from both shops. It shows only what buyers posted on Etsy; orders placed elsewhere never reach it.

Etsy Widget on WooCommerce — FAQ

Is the BlooTrue Etsy review widget free for WooCommerce?
Yes. BlooTrue is completely free to embed Etsy reviews on WooCommerce. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on WooCommerce?
Open the shop page, product template, or landing page in the WordPress block editor. Add a Custom HTML block where the reviews should appear. Paste the BlooTrue embed code. Update — the widget renders on the live store.
Anything specific to WooCommerce worth knowing before I embed?
For per-product placement, add the block to the product template in the Site Editor (block themes) — not the product's short description, which escapes scripts.
Where should I place Etsy reviews on WooCommerce for the biggest lift?
Under the add-to-cart area of product pages and on the checkout page above the payment box.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Etsy reviews daily, so the widget always shows your latest 5-star reviews without touching WooCommerce again. The free plan shows the reviews imported at setup.
Can customers who bought from my own site leave a review that shows in the Etsy widget?
No. An Etsy review can only be written by the Etsy buyer of an Etsy order, after the estimated delivery date and within 100 days of it. The widget shows those reviews and nothing else, so an order placed on your own site never appears in it, however pleased the customer was.
Do I paste my Etsy shop link or a listing link into BlooTrue?
Your shop link, in the form etsy.com/shop/YourShopName. The shop page carries the star rating and the full review count, and reviews from every listing feed into it, so the widget has your whole shop to draw on. Then choose a layout and copy the one-line embed onto your storefront or product pages.
My shop picked up three new Etsy reviews this week, why does the widget still show the old ones?
Because the free plan does not refresh. A free Etsy widget holds the reviews that were on your shop when you created it, and later ones stay on Etsy. Paid plans re-read your shop every day and add reviews buyers have posted since, so a review left on Monday is usually on your site by Tuesday.

Ready to Put Etsy Reviews on Your WooCommerce Pages?

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Free Etsy Review Widget