no code neededunlimited viewsfree forever

Trustpilot Review Widgets for Shopify

Embed Trustpilot reviews on any Shopify store in 60 seconds — Custom Liquid or Custom HTML. No app required.

Key facts: 60-second install on Shopify · free forever · works on all Shopify plans · no app required — Custom Liquid or HTML · works with free Trustpilot profiles · unlimited views

Last updated October 11, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Trustpilot reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same Trustpilot widget, platform-specific install guide. Pick where your store lives.

Looking for a different review source? See all Trustpilot widgets

Setting this up on a different platform? See all Trustpilot review widgets · Want a different review platform on Shopify? All review widgets for Shopify

Why Use BlooTrue for Trustpilot on Shopify?

The easiest way to display Trustpilot reviews on Shopify — no app, no coding, no monthly fees.

Free Trustpilot Profiles Supported

No paid Trustpilot (TrustBox) subscription required. Embed Trustpilot reviews from any public profile — free or paid — on your Shopify store.

Unlimited Widget Views

No view caps on any plan, free or paid. Show your Trustpilot reviews to Shopify visitors with no per-domain fees.

No Shopify App Fees

Pure HTML embed runs in Custom Liquid or Custom HTML sections. No recurring Shopify app-store fees, no app uninstall headaches.

Auto-Sync with Trustpilot

New Trustpilot reviews appear on your Shopify store automatically. No manual refresh, no cron job, no maintenance.

How Do I Install BlooTrue on Shopify?

Takes less than a minute. No coding, no Shopify app install.

Paste Your Trustpilot URL (in the BlooTrue Builder)

In the BlooTrue builder on this page, paste your Trustpilot review URL (e.g.trustpilot.com/review/yourstore.com) into it. Your real Trustpilot reviews load automatically into the live preview.

Takes about a minute. Free forever, no credit card.

Customize the Look

Pick one of 100+ styles, choose light or dark theme, set your accent color, and toggle reviewer names / dates / profile images. Everything updates in real time.

Copy the Embed Code

Publish and copy the embed code. The embed is a single HTML snippet — no Shopify app, no external scripts to whitelist.

Paste into Shopify

Theme Editor (recommended): In Shopify admin, go to Online Store → Themes → Customize. On the page where you want the widget, click Add section → choose Custom Liquid → paste the code → Save.

Product / Blog pages: Use the same Custom Liquid section on product pages, or drop a Custom HTML block inside any rich-text area of a blog post.

Sitewide (header/footer): Edit theme.liquid and paste the code just before the closing </body> tag if you want the widget on every page (not usually necessary).

Trustpilot reviews auto-sync every 24 hours — no further Shopify maintenance needed.

How does BlooTrue compare to TrustBox and Elfsight on Shopify?

Why Shopify merchants pick BlooTrue for Trustpilot

Feature	BlooTrue	TrustBox	Elfsight
Works with free Trustpilot profiles		—
Widget view caps	None	Paid only	200/mo
No Shopify app required			—
Works on all Shopify plans
SEO rich snippets (JSON-LD) built-in		—	Paid tier
Custom accent colors on free plan		—	—
Widgets pricing	$9/mo	From $99/mo, billed annually	$12/mo

Need a detailed comparison? View full comparison

Pricing as of September 2026. TrustBox pricing from Trustpilot's official pricing page; Elfsight pricing from Elfsight's official pricing page.

Trustpilot Review Widget for Shopify — Free, No App Needed

BlooTrue's Trustpilot Review Widget for Shopify is a free, app-free embed that displays your Trustpilot reviews on any Shopify store. It works with any Shopify theme via Custom Liquid or Custom HTML sections, requires no coding, and works with free Trustpilot business profiles — no paid TrustBox subscription required. Unlimited views on every plan — no caps. Six widget styles with light and dark themes and a free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page where the embed runs inline rather than inside an iframe, so search engines and AI assistants can read the reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars.

Which Shopify plans does BlooTrue support?

Every Shopify plan (Basic, Shopify, Advanced, Plus) supports the widget. The Custom Liquid section and Custom HTML block are available in every stock Shopify theme and every Shopify Theme Store theme. Shopify App Store apps are not required.

About Trustpilot reviews in this widget

The Trustpilot widget takes the reviews on your Trustpilot business profile and puts the TrustScore and review count Trustpilot publishes for that profile at the top, not a card average. Reviews reach Trustpilot from customers who write one unprompted or who answer an invitation you send, and Trustpilot labels the invited ones as verified. A free Trustpilot profile is enough: TrustBoxes, Trustpilot's own widgets, render client-side, and this embed needs no TrustBox subscription. The free plan keeps it free for good, like every other platform.

Frequently Asked Questions

Do I need a paid Trustpilot subscription to show my TrustScore on my website?

No. BlooTrue reads any public Trustpilot business profile, free or paid, so a claimed free profile is enough. Trustpilot's own TrustBoxes are a separate product that renders client-side from Trustpilot's script, and you need no TrustBox subscription for this widget. The header is the TrustScore Trustpilot itself reports for your profile.

Is the Trustpilot widget free like the other BlooTrue widgets?

Yes. A Trustpilot widget is free forever with no credit card, the same as every other platform. The free plan shows your reviews from the day you build it with a small BlooTrue badge; a paid plan refreshes your Trustpilot reviews daily and removes the badge.

If my TrustScore changes on Trustpilot, does the number on my site follow?

On a paid plan the widget re-reads your Trustpilot profile every day, so a TrustScore that moves from 4.3 to 4.4 on Trustpilot shows the new value within a day. The widget never averages the reviews it displays to make its own score; it repeats your profile's TrustScore and review count.

Is the BlooTrue Trustpilot widget free for Shopify?

Yes. Every Trustpilot widget on Shopify stores on every plan (Basic, Shopify, Advanced, Plus) is free forever (no credit card). No view caps on any plan.

Do I need a paid Trustpilot subscription to embed reviews on Shopify?

No. BlooTrue works with any public Trustpilot business profile — including free ones. You do not need a paid Trustpilot (TrustBox) subscription. Just paste your trustpilot.com/review/yourstore.com URL into the BlooTrue builder.

Do I need a Shopify app to install BlooTrue?

No. BlooTrue works natively with Shopify theme customization using Custom Liquid or Custom HTML sections — no app install, no app-store approval, no monthly app fees.

Will BlooTrue slow down my Shopify store?

No. The widget loads asynchronously after your page content and is under 20KB. Typical impact on Shopify theme performance is under 50ms — well within Core Web Vitals thresholds.

Does BlooTrue work on Shopify Plus?

Yes, on every Shopify plan including Plus. Any Shopify plan that supports Custom Liquid or Custom HTML sections in the theme customizer — which is every plan — supports BlooTrue.

Can I add the widget to product pages?

Yes. Open any product page in the Shopify theme editor, click Add section → Custom Liquid, and paste the BlooTrue embed. The widget renders inline alongside your product description.