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Angi Review Widget for Ecwid (by Lightspeed) — Free, Fills Angi's Embed Gap

BlooTrue's Angi Review Widget for Ecwid is a free, app-free embed that displays your Angi reviews on any Ecwid (Ecwid by Lightspeed) store. Angi does not provide an official embed widget for merchants — it offers no first-party embed widget; self-service merchant embeds. BlooTrue fills that gap by pulling reviews from any public Angi business page and turning them into a paste-ready Ecwid embed. Ecwid is unusual compared to BigCommerce or Shopify: it's primarily designed to be embedded inside other websites (Wix, WordPress, Squarespace, Weebly, plain HTML) rather than be a standalone store. So the install path branches. For a standalone Ecwid Instant Site (Ecwid-hosted storefront with its own URL), paste the BlooTrue embed via the storefront editor's Code element. For embedded-Ecwid setups (the more common path), paste the embed on the host page's HTML widget instead — outside the Ecwid iframe — because the iframe is sandboxed and the reviews look better surrounding the Ecwid store. Ecwid was acquired by Lightspeed in 2021; the product is now Ecwid by Lightspeed but the dashboard still says Ecwid in most places. No Angi API key, no Angi developer application, no business-level claim required.

How to embed Angi reviews on Ecwid in 60 seconds

  1. Paste your Angi business profile URL (angi.com/companylist/your-business-reviews-1.htm) into the configurator above.
  2. Pick a widget style and customize colors, theme, and layout.
  3. Click Copy Code to get the one-line HTML embed.
  4. Standalone Ecwid Instant Site: open Ecwid control panel → Sales Channels → Storefront → Edit Site, click + Add Element, drop in the Code element, paste, click Publish.
  5. Embedded Ecwid: paste the embed on the host page's HTML widget — Custom Code in Wix, Custom HTML block in WordPress, Code Block in Squarespace.
  6. Save / publish — your Angi reviews are live on Ecwid.

Why doesn't Angi have an official embed?

Angi keeps reviews on its own lead-gen directory and offers no first-party embed widget for businesses. Angi does not publish a paste-ready embed widget the way Google publishes Place Cards. Third-party widgets are the standard way Ecwid stores surface their Angi reviews — BlooTrue is the free option in that category.

no code neededunlimited viewsfree forever

Free Angi Review Widgets for Ecwid

Embed Angi reviews on any Ecwid store in 60 seconds — works on standalone Instant Sites via the Code element, or on host pages (Wix, WordPress, Squarespace) when Ecwid is embedded. Angi has no official embed; BlooTrue is the only free path.

Build Your Angi Review Widget

Angi

Key facts: 60-second install on Ecwid · fills Angi's missing embed gap · works on every Ecwid plan · standalone + embedded Ecwid supported · no Angi API key required · schema.org markup included

Last updated

SEO + AI schema · paid plans

Get golden stars in Google search results

On paid plans, every BlooTrue widget injects schema.org Review + AggregateRating JSON-LD straight into your page — so Google and AI answer engines can read your ratings and reviews as structured data, and your pages become eligible for star-rating rich snippets. (Google treats a business's own reviews on its own site as "self-serving" and doesn't guarantee stars for them — product/service reviews are the most reliably eligible; either way your reviews become machine-readable for search and AI.)

google.com/search?q=your+business
Your Businesshttps://yourbusiness.com › reviews

Your Business — Trusted by 500+ Happy Customers

See what 127 verified customers are saying — read real Google reviews, ratings, and detailed feedback about our services, pricing, and team.

4.9
(127)
This is what your customers see when they Google you — powered by BlooTrue's JSON-LD.
  • Zero config — it just works

    The moment you embed a BlooTrue widget, JSON-LD markup is injected automatically. No extra tags, no developer time.

  • Google Rich Results valid

    Every field follows Google's current structured-data guidelines — LocalBusiness, AggregateRating, and Review — so it passes the Rich Results Test out of the box.

  • Standalone schema endpoint Paid plans

    For star ratings to appear under your parent page's blue link in Google, search engines need the schema on the parent page itself — iframe-embedded schema is not propagated to the host page. Paid plans expose a JSON-LD endpoint per widget that you drop into your<head>for SERP rich snippets on product, landing, or legacy pages. Schema markup is a paid feature: free-plan widgets display your reviews but don't emit JSON-LD, so free pages aren't eligible for rich snippets.

What gets injected automaticallylive
<script type="application/ld+json">
{
  "@type": "LocalBusiness",
  "name": "Your Business",
  "aggregateRating": {
    "ratingValue": "4.9",
    "reviewCount": "127"
  }
}
</script>

Star-snippet visibility is ultimately decided by Google — valid schema is a prerequisite, not a guarantee. BlooTrue ships the markup; Google decides which queries get stars. For SERP rich snippets to appear under your parent page's link, the schema must be served on the parent page itself — that's what the standalone JSON-LD endpoint (paid plans) is for. Schema markup is a paid feature, so free-plan widgets display your reviews but don't emit JSON-LD. Independent studies find pages with valid review schema see materially higher click-through rates than plain listings.

Install guides

Same Angi widget, platform-specific install guide. Pick where your store lives.

WordPress

Gutenberg block, Classic Editor, or sidebar widget. No plugin.

View install guide

Shopify

Drop into any theme section or product page. Works on all plans.

View install guide

BigCommerce

Paste into a Web Page's HTML view or Page Builder HTML widget.

View install guide

Joomla

Drop into a Custom HTML module. Works with Joomla 3, 4, and 5.

View install guide

Drupal

Custom Block (Full HTML format) or Layout Builder. Works on Drupal 7–11.

View install guide

GoDaddy

Drag the HTML section into your GoDaddy Website Builder page.

View install guide

Google Sites

Insert → Embed → Embed code on the new Google Sites.

View install guide

Weebly

Drag the Embed Code element onto the page in Weebly's editor.

View install guide

Webnode

Drag the HTML widget into your Webnode page editor.

View install guide

Jimdo

Add a Widget/HTML element. Works on Jimdo Creator and Jimdo Dolphin.

View install guide

Duda

Drag the HTML widget from the sidebar in the Duda editor.

View install guide

Blogger

Layout HTML/JavaScript gadget or paste in a Post's HTML view.

View install guide

Notion

Embed via /embed → wrap the HTML in a CodePen / JSBin URL.

View install guide

Canva

Use Canva Sites' Embed app — paste the HTML snippet.

View install guide

OpenCart

Information page Source view, or HTML Content module via Layouts.

View install guide

PrestaShop

Built-in HTML Block module — works on PrestaShop 1.7 and 8.x.

View install guide

Big Cartel

Custom Page HTML view, or theme code injection on Diamond plan.

View install guide

Lightspeed

Lightspeed eCom Custom Code, or paste in a Page Source view.

View install guide

Jumpseller

Custom Page HTML view, or paste into theme.liquid in the theme editor.

View install guide

iFrame

Generic iframe wrapper — for locked-down CMSes that strip <script> tags.

View install guide

Wix

Wix Editor HTML Embed element. 60-second install, free plan supported.

View install guide

Squarespace

Code Block, 60 seconds. Works on Personal and Business plans.

View install guide

Webflow

Embed element inside any section. CMS collection compatible.

View install guide

Framer

Code Override or HTML embed. Plays nicely with Framer Motion.

View install guide

WooCommerce

Custom HTML block on any shop, product, or landing page. No plugin.

View install guide

Elementor

Drag the HTML widget into any section — works on free Elementor.

View install guide

Divi

Add a Code module anywhere in the Divi Builder — front or back end.

View install guide

Square Online

Add an Embed code section in the Square Online site editor.

View install guide

Magento

CMS block or page via the Magento / Adobe Commerce admin.

View install guide

Wix Studio

Embed element in the Wix Studio editor — agency and client sites.

View install guide

Hostinger

Embed code element in Hostinger Website Builder. AI sites too.

View install guide

Carrd

Embed element on any Carrd one-pager — needs Pro Standard.

View install guide

GoHighLevel

Custom JS/HTML element in the funnel or website builder.

View install guide

ClickFunnels

Custom JS/HTML element on any page or funnel step.

View install guide

Showit

Embed Code widget on the design canvas — desktop and mobile.

View install guide

Kajabi

Custom Code block in any page or landing page section.

View install guide

HubSpot

Embed / HTML module in the page editor — CMS free tier included.

View install guide

Systeme.io

Drag a Raw HTML element into any funnel or site page. Works on the free plan.

View install guide

Leadpages

Drag the HTML widget onto your landing page and paste. No code needed.

View install guide

Unbounce

Custom HTML element in Classic, Custom Code block in Smart Builder.

View install guide

Kartra

Add a Custom Code (HTML) component in the Kartra page builder.

View install guide

Instapage

Add an HTML widget in the Instapage builder and paste the embed.

View install guide

Teachable

Add a Custom HTML block in the Teachable page editor.

View install guide

Thinkific

Text & Media section → code view → paste. Renders on the live page.

View install guide

Podia

Add a custom code / embed section in the Podia site editor.

View install guide

Bubble

Drag an HTML element onto any page in the Bubble editor.

View install guide

Tilda

Add the T123 HTML code block and paste. Renders on the published page.

View install guide

Strikingly

App Store & HTML section → HTML app → paste (Pro plan and up).

View install guide

Odoo

Drag the Embed Code building block into any Odoo website page.

View install guide

Durable

Add a Custom Code block in the Durable editor and paste.

View install guide

10Web

Elementor HTML widget — 10Web runs on WordPress + Elementor.

View install guide

SITE123

Custom Code page type (or Settings → Plugins custom code).

View install guide

IONOS

Content → Elements → HTML Module (not on every plan).

View install guide

Zoho Sites

Drag the Code Snippet element onto any page and paste.

View install guide

Softr

Blocks → Static → Custom code (Basic plan and above).

View install guide

Looking for a different review source? See all Angi widgets

Setting this up on a different platform? See all Angi review widgets

Why Use BlooTrue for Angi on Ecwid?

The only free way to put Angi reviews on your Ecwid (by Lightspeed) store — Angi itself doesn't offer an embed.

Fills Angi's Missing Embed

Angi doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — pulls reviews from your public Angi business profile automatically.

Dual-Mode Install

Standalone Ecwid Instant Site? Use the storefront editor's Code element. Ecwid embedded inside Wix / WordPress / Squarespace? Paste on the host page instead.

Works on Every Ecwid Plan

Ecwid by Lightspeed Free, Venture, Business, Unlimited — all supported. The widget is pure HTML; no plan tier required.

No Angi API Key Required

Works with any public Angi business profile. No an Angi developer application, no API quotas, no business-level claim required.

What makes an Angi widget different from a Google review widget?

Angi is the home-services review platform, and it has no first-party website widget. Knowing where your Angi reviews come from, how the star ratings work, and how reviews are moderated avoids surprises after you embed.

Angi has no official website widget — this is the way

Unlike Google or Angi offers no first-party embed or plugin to put your Angi reviews on your own site. Angi (and HomeAdvisor, now part of Angi) keeps reviews on its own directory to drive paid leads — so the trust you've earned there normally stays there. BlooTrue closes that gap: it reads the public reviews from your Angi business profile and renders them as clean star cards on your website. There is no Angi API key, paid Angi tier, or developer app required — just paste your profile URL. The header rating always comes from Angi's own published review average, never from averaging the individual cards on screen.

Native homeowner star ratings — shown as real stars

Angi reviews are a native 1–5 star system left by verified homeowners, and profile averages are often half-stars (e.g. 4.5). BlooTrue renders each review exactly as stars — a 5-star review shows 5 stars, a 4.5 average shows four and a half — with no conversion, no percentages, and no recommend score. The widget reads exactly like your Google or Yelp widget. Each card keeps the homeowner's name, star rating, and review text, and the header shows your real Angi review average and count.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible reviews from your Angi business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls Angi directly, so visitor traffic to your page doesn't depend on Angi being reachable, and the widget loads instantly from cache. Reviews only appear if your profile is public and has reviews. A brand-new profile with zero reviews has nothing to import yet — it will populate as soon as your first public review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less.

Moderation, review guidelines, and attribution

Angi moderates reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content Angi has already taken down. Every card keeps the Angi mark and the homeowner's name, and clicking a review links back to your Angi business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always Angi's own review aggregate.

Angi tips for Ecwid

  • Ecwid's storefront customization area accepts the Angi widget snippet — embed it in the footer or About page.
  • The Angi widget works alongside Ecwid's built-in product reviews without competing for visual attention.
  • For Ecwid stores embedded inside another site (WordPress, Wix, etc.), the Angi widget can live on the parent site instead of inside Ecwid.

Want more on Angi itself? See the Angi widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue Angi on Ecwid?

Less than a minute. Works for both standalone Instant Sites and embedded-Ecwid setups.

1

Open the Ecwid Storefront Editor

In your Ecwid (Ecwid by Lightspeed) control panel, open Sales Channels → Storefront, then click Edit Site to launch the storefront editor.

This is the path for a standalone Ecwid Instant Site. If your Ecwid store is embedded inside another host site, skip to step 4.

2

Add a Code Element

On the page where you want Angi reviews to appear, click + Add Element, scroll to the Code element, and drop it into the layout.

3

Paste in the HTML Field

Click the placed Code element, paste the BlooTrue embed code into the HTML field, and click outside the field to save.

Click Publish. Your Angi reviews are now live on the standalone Ecwid Instant Site.

Reviews auto-sync from Angi every 24 hours.

4

Embedded Ecwid: Paste on the Host Page Instead

Most Ecwid merchants run embedded mode — Ecwid is the shopping cart component inside a Wix, WordPress, Squarespace, or plain HTML host site. Paste the BlooTrue embed on the host page's HTML widget instead, alongside the Ecwid storefront component.

  • Wix: drop a Custom Code or HTML iframe element next to the Ecwid Store component, paste, save, publish.
  • WordPress: use a Custom HTML block on the page that holds the Ecwid embed, paste, update.
  • Squarespace: add a Code Block to the page next to the Ecwid embed, paste, save.
  • Plain HTML site: paste the embed in the page's HTML directly.

The host page is the URL Google indexes, so SEO rich snippets attach to your real domain.

How BlooTrue Compares to Other Angi-on-Ecwid Options

Angi doesn't offer an embed. Here's how BlooTrue compares.

OptionBlooTrueAngi officialGeneric widget apps
Free Angi embed available
Higher tier
No widget view caps
No Angi API key needed
Sometimes
Ecwid-specific install path
Works on standalone + embedded Ecwid
Generic
SEO rich snippets (JSON-LD)
Paid tier
Pricing for full features$7/moN/A$15+/mo

Frequently Asked Questions

Is the BlooTrue Angi widget free for Ecwid?

Yes. BlooTrue is completely free for Ecwid (by Lightspeed). No app marketplace install, no recurring app fee, unlimited widget views, no sign-up required to preview. Works on every Ecwid plan, including the free tier.

Does Angi offer its own embed widget for Ecwid?

No. Angi does not provide an official embed widget for businesses to display their reviews on a storefront. Angi has no first-party embed widget for businesses — it keeps reviews on its own directory to drive paid leads. BlooTrue fills that gap.

Do I need an Angi API key or developer access?

No. BlooTrue works with any public Angi business profile — no Angi API key, no Angi developer application, no business-level claim required. Just paste your angi.com/companylist/your-business-reviews-1.htm URL into the configurator.

My Ecwid store is embedded in Wix (or WordPress / Squarespace) — where do I paste the embed code?

Paste it on the host site, not inside Ecwid. Ecwid's storefront iframe is sandboxed and your reviews look better placed alongside your Ecwid store on the host page. In Wix, drop a Custom Code element. In WordPress, use a Custom HTML block. In Squarespace, use a Code Block.

Standalone Ecwid Instant Site vs embedded Ecwid — which path applies to me?

If your store URL is on an Ecwid-hosted domain (mystore.company.site or a custom domain pointed at Ecwid Instant Site), use the storefront editor's Code element flow. If your Ecwid store is embedded inside another host site, paste the BlooTrue embed on the host page instead.

Does this work with Ecwid by Lightspeed (the rebranded version)?

Yes. Ecwid was acquired by Lightspeed in 2021 and the product is now officially "Ecwid by Lightspeed", but the dashboard still says Ecwid in most places and the install paths are unchanged.

Will the widget slow down my Ecwid store?

No. The widget loads asynchronously after page content, so it never blocks rendering. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms.

Ready to Display Your Angi Reviews on Ecwid?

Build your free widget in 60 seconds. No credit card, no app install, no Angi API key.

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Also embed reviews from other platforms on Ecwid

Same Ecwid install process — different review source. All widgets are free to start.