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Free Angi Review Widgets for Ecwid

Embed Angi reviews on any Ecwid store in 60 seconds — works on standalone Instant Sites via the Code element, or on host pages (Wix, WordPress, Squarespace) when Ecwid is embedded. Angi has no official embed; BlooTrue is the only free path.

Key facts: 60-second install on Ecwid · fills Angi's missing embed gap · works on every Ecwid plan · standalone + embedded Ecwid supported · no Angi API key required · schema.org markup on paid plans

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same Angi widget, platform-specific install guide. Pick where your store lives.

Looking for a different review source? See all Angi widgets

Setting this up on a different platform? See all Angi review widgets · Want a different review platform on Ecwid? All review widgets for Ecwid

Why Use BlooTrue for Angi on Ecwid?

The only free way to put Angi reviews on your Ecwid (by Lightspeed) store — Angi itself doesn't offer an embed.

Fills Angi's Missing Embed

Angi doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — pulls reviews from your public Angi business profile automatically.

Dual-Mode Install

Standalone Ecwid Instant Site? Use the storefront editor's Code element. Ecwid embedded inside Wix / WordPress / Squarespace? Paste on the host page instead.

Works on Every Ecwid Plan

Ecwid by Lightspeed Free, Venture, Business, Unlimited — all supported. The widget is pure HTML; no plan tier required.

No Angi API Key Required

Works with any public Angi business profile. No an Angi developer application, no API quotas, no business-level claim required.

What makes an Angi widget different from a Google review widget?

Angi is the home-services review platform, and it has no first-party website widget. Knowing where your Angi reviews come from, how the star ratings work, and how reviews are moderated avoids surprises after you embed.

Angi has no official website widget — this is the way

Unlike Google or Angi offers no first-party embed or plugin to put your Angi reviews on your own site. Angi (and HomeAdvisor, now part of Angi) keeps reviews on its own directory to drive paid leads — so the trust you've earned there normally stays there. BlooTrue closes that gap: it reads the public reviews from your Angi business profile and renders them as clean star cards on your website. There is no Angi API key, paid Angi tier, or developer app required — just paste your profile URL. The header rating always comes from Angi's own published review average, never from averaging the individual cards on screen.

Native homeowner star ratings — shown as real stars

Angi reviews are a native 1–5 star system left by verified homeowners, and profile averages are often half-stars (e.g. 4.5). BlooTrue renders each review exactly as stars — a 5-star review shows 5 stars, a 4.5 average shows four and a half — with no conversion, no percentages, and no recommend score. The widget reads exactly like your Google or Yelp widget. Each card keeps the homeowner's name, star rating, and review text, and the header shows your real Angi review average and count.

Where the reviews come from and how often they refresh

BlooTrue fetches the publicly-visible reviews from your Angi business profile on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls Angi directly, so visitor traffic to your page doesn't depend on Angi being reachable, and the widget loads instantly from cache. Reviews only appear if your profile is public and has reviews. A brand-new profile with zero reviews has nothing to import yet — it will populate as soon as your first public review lands. Once your profile has reviews, the widget shows whatever is public: no more, no less.

Moderation, review guidelines, and attribution

Angi moderates reviews under its review guidelines and removes spam, fraudulent submissions, and content that violates its policies. Because BlooTrue reads only your profile's public reviews, the widget automatically reflects those removals on the next sync — you never display content Angi has already taken down. Every card keeps the Angi mark and the homeowner's name, and clicking a review links back to your Angi business profile, so attribution stays intact. BlooTrue never fabricates a rating: an empty star-only review (a star rating with no written text) is still shown as a real review, and the header number is always Angi's own review aggregate.

Angi tips for Ecwid

Ecwid's storefront customization area accepts the Angi widget snippet — embed it in the footer or About page.
The Angi widget works alongside Ecwid's built-in product reviews without competing for visual attention.
For Ecwid stores embedded inside another site (WordPress, Wix, etc.), the Angi widget can live on the parent site instead of inside Ecwid.

Want more on Angi itself? See the Angi widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue Angi on Ecwid?

Less than a minute. Works for both standalone Instant Sites and embedded-Ecwid setups.

Open the Ecwid Storefront Editor

In your Ecwid (Ecwid by Lightspeed) control panel, open Sales Channels → Storefront, then click Edit Site to launch the storefront editor.

This is the path for a standalone Ecwid Instant Site. If your Ecwid store is embedded inside another host site, skip to step 4.

Add a Code Element

On the page where you want Angi reviews to appear, click + Add Element, scroll to the Code element, and drop it into the layout.

Paste in the HTML Field

Click the placed Code element, paste the BlooTrue embed code into the HTML field, and click outside the field to save.

Click Publish. Your Angi reviews are now live on the standalone Ecwid Instant Site.

Reviews auto-sync from Angi every 24 hours.

Embedded Ecwid: Paste on the Host Page Instead

Most Ecwid merchants run embedded mode — Ecwid is the shopping cart component inside a Wix, WordPress, Squarespace, or plain HTML host site. Paste the BlooTrue embed on the host page's HTML widget instead, alongside the Ecwid storefront component.

Wix: drop a Custom Code or HTML iframe element next to the Ecwid Store component, paste, save, publish.
WordPress: use a Custom HTML block on the page that holds the Ecwid embed, paste, update.
Squarespace: add a Code Block to the page next to the Ecwid embed, paste, save.
Plain HTML site: paste the embed in the page's HTML directly.

The host page is the URL Google indexes, so SEO rich snippets attach to your real domain.

How BlooTrue Compares to Other Angi-on-Ecwid Options

Angi doesn't offer an embed. Here's how BlooTrue compares.

Option	BlooTrue	Angi official	Generic widget apps
Free Angi embed available		—	Higher tier
No widget view caps		—	—
No Angi API key needed		—	Sometimes
Ecwid-specific install path		—	—
Works on standalone + embedded Ecwid		—	Generic
SEO rich snippets (JSON-LD)		—	Paid tier
Pricing for full features	$9/mo	N/A	$15+/mo

Angi Review Widget for Ecwid (by Lightspeed) — Free, Fills Angi's Embed Gap

BlooTrue's Angi Review Widget for Ecwid is a free, app-free embed that displays your Angi reviews on any Ecwid (Ecwid by Lightspeed) store. Angi does not provide an official embed widget for merchants — it offers no first-party embed widget; self-service merchant embeds. BlooTrue fills that gap by pulling reviews from any public Angi business page and turning them into a paste-ready Ecwid embed. Ecwid is unusual compared to BigCommerce or Shopify: it's primarily designed to be embedded inside other websites (Wix, WordPress, Squarespace, Weebly, plain HTML) rather than be a standalone store. So the install path branches. For a standalone Ecwid Instant Site (Ecwid-hosted storefront with its own URL), paste the BlooTrue embed via the storefront editor's Code element. For embedded-Ecwid setups (the more common path), paste the embed on the host page's HTML widget instead — outside the Ecwid iframe — because the iframe is sandboxed and the reviews look better surrounding the Ecwid store. Ecwid was acquired by Lightspeed in 2021; the product is now Ecwid by Lightspeed but the dashboard still says Ecwid in most places. No Angi API key, no Angi developer application, no business-level claim required.

Why doesn't Angi have an official embed?

Angi keeps reviews on its own lead-gen directory and offers no first-party embed widget for businesses. Angi does not publish a paste-ready embed widget the way Google publishes Place Cards. Third-party widgets are the standard way Ecwid stores surface their Angi reviews — BlooTrue is the free option in that category.

About Angi reviews in this widget

An Angi widget brings the reviews homeowners left on your angi.com/companylist business profile onto your own site. The rating shown first is the profile's star average and review count as Angi shows them, so a half-star figure like 4.5 appears as published. Reviews come from verified homeowners rating a plumber, roofer, HVAC company or other home-services business, 1 to 5 stars. Angi, which now includes HomeAdvisor, has no first-party widget and keeps reviews on its directory to drive paid leads, so owners hunt in their Angi account for an embed option that does not exist.

Frequently Asked Questions

Where do I find an embed code inside my Angi account?

There is none. Angi offers no first-party website widget or embed, so nothing in your Angi account produces a code. Copy your public profile URL, the angi.com/companylist address homeowners see, paste it into the BlooTrue builder and paste the one-line embed it gives you into your site. It takes about a minute, no plugin involved.

Will the widget show my Angi average of 4.5 stars or round it up?

It shows 4.5. The header copies the star average and review count from your Angi profile, where half-star averages are common, and the widget never recalculates the figure from the cards on your page. With the free plan the cards are the 4-star-and-up homeowner reviews present when you created the widget.

Do my Angi reviews on my website update when a homeowner leaves a new one?

Only on paid plans. A paid plan pulls from your Angi profile daily, so a homeowner's new review shows on your site within a day, and it removes the BlooTrue badge. A free widget is frozen at the reviews your profile had when you built it, so next month's review on angi.com waits until you upgrade.

Is the BlooTrue Angi widget free for Ecwid?

Yes. BlooTrue is completely free for Ecwid (by Lightspeed). No app marketplace install, no recurring app fee, unlimited widget views, no credit card. Works on every Ecwid plan, including the free tier.

Does Angi offer its own embed widget for Ecwid?

No. Angi does not provide an official embed widget for businesses to display their reviews on a storefront. Angi has no first-party embed widget for businesses — it keeps reviews on its own directory to drive paid leads. BlooTrue fills that gap.

Do I need an Angi API key or developer access?

No. BlooTrue works with any public Angi business profile — no Angi API key, no Angi developer application, no business-level claim required. Just paste your angi.com/companylist/your-business-reviews-1.htm URL into the BlooTrue builder.

My Ecwid store is embedded in Wix (or WordPress / Squarespace) — where do I paste the embed code?

Paste it on the host site, not inside Ecwid. Ecwid's storefront iframe is sandboxed and your reviews look better placed alongside your Ecwid store on the host page. In Wix, drop a Custom Code element. In WordPress, use a Custom HTML block. In Squarespace, use a Code Block.

Standalone Ecwid Instant Site vs embedded Ecwid — which path applies to me?

If your store URL is on an Ecwid-hosted domain (mystore.company.site or a custom domain pointed at Ecwid Instant Site), use the storefront editor's Code element flow. If your Ecwid store is embedded inside another host site, paste the BlooTrue embed on the host page instead.

Does this work with Ecwid by Lightspeed (the rebranded version)?

Yes. Ecwid was acquired by Lightspeed in 2021 and the product is now officially "Ecwid by Lightspeed", but the dashboard still says Ecwid in most places and the install paths are unchanged.

Will the widget slow down my Ecwid store?

No. The widget loads asynchronously after page content, so it never blocks rendering. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms.