Angi Review Widget for Ecwid (by Lightspeed) — Free, Fills Angi's Embed Gap
BlooTrue's Angi Review Widget for Ecwid is a free, app-free embed that displays your Angi reviews on any Ecwid (Ecwid by Lightspeed) store. Angi does not provide an official embed widget for merchants — it offers no first-party embed widget; self-service merchant embeds. BlooTrue fills that gap by pulling reviews from any public Angi business page and turning them into a paste-ready Ecwid embed. Ecwid is unusual compared to BigCommerce or Shopify: it's primarily designed to be embedded inside other websites (Wix, WordPress, Squarespace, Weebly, plain HTML) rather than be a standalone store. So the install path branches. For a standalone Ecwid Instant Site (Ecwid-hosted storefront with its own URL), paste the BlooTrue embed via the storefront editor's Code element. For embedded-Ecwid setups (the more common path), paste the embed on the host page's HTML widget instead — outside the Ecwid iframe — because the iframe is sandboxed and the reviews look better surrounding the Ecwid store. Ecwid was acquired by Lightspeed in 2021; the product is now Ecwid by Lightspeed but the dashboard still says Ecwid in most places. No Angi API key, no Angi developer application, no business-level claim required.
How to embed Angi reviews on Ecwid in 60 seconds
- Paste your Angi business profile URL (angi.com/companylist/your-business-reviews-1.htm) into the configurator above.
- Pick a widget style and customize colors, theme, and layout.
- Click Copy Code to get the one-line HTML embed.
- Standalone Ecwid Instant Site: open Ecwid control panel → Sales Channels → Storefront → Edit Site, click + Add Element, drop in the Code element, paste, click Publish.
- Embedded Ecwid: paste the embed on the host page's HTML widget — Custom Code in Wix, Custom HTML block in WordPress, Code Block in Squarespace.
- Save / publish — your Angi reviews are live on Ecwid.
Why doesn't Angi have an official embed?
Angi keeps reviews on its own lead-gen directory and offers no first-party embed widget for businesses. Angi does not publish a paste-ready embed widget the way Trustpilot publishes TrustBox or Google publishes Place Cards. Third-party widgets are the standard way Ecwid stores surface their Angi reviews — BlooTrue is the free option in that category.
