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Free Capterra Review Widgets for Magento

Embed Capterra reviews on any Magento page in 60 seconds — Page Builder HTML Code element, paste, save. Capterra software reviews, embedded where buyers compare and decide.

Build Your Capterra Review Widget

Capterra

Key facts: 60-second install on Magento · free forever, no plugin needed · installs via the Page Builder HTML Code element · no view caps on any plan · daily review auto-sync on paid plans · schema.org markup on paid plans

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Review schema markup, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Capterra reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars. The free plan shows the reviews without the schema. See how the schema works

Install guides

Also available for other platforms

Same widget, platform-specific install guide. Pick where your pages live.

Looking for a different review source? See all review widgets

Setting this up on a different platform? See all Capterra review widgets · Want a different review platform on Magento? All review widgets for Magento

Review widgets for every platform

The same widget, built from whichever platform your reviews live on. Free plan on every one.

Reviews on more than one platform? Blend them into one widget

How to Add Capterra Reviews to Magento

Connect your Capterra profile in BlooTrue, pick a style, then paste one embed code into the Page Builder HTML Code element on Magento and publish.

  1. 1

    In Magento admin, edit the CMS page or block with Page Builder.

  2. 2

    Drag an HTML Code element into the target row.

  3. 3

    Paste the BlooTrue embed code into the element.

  4. 4

    Save and flush the cache — the widget renders storefront-side.

Always flush the Magento cache after saving — the storefront serves cached markup until you do.

Where the Code Goes on Magento

Magento (Adobe Commerce) expects the embed code in a Page Builder HTML Code element, dragged into a row of a CMS page or CMS block.

The Page Builder stage may show the code or a placeholder rather than the running widget; the storefront is where the reviews render. The element fills the width of its row, and the widget sets the height. Magento serves cached page markup, so after saving you must flush the cache from Cache Management in the admin, or the storefront keeps showing the page without the widget.

If the widget does not show on Magento

  • Saved but no widget on the storefront? Flush the Magento cache. Until you do, visitors get the cached markup from before your edit.
  • Widget on the CMS page but not on category pages? Put the HTML Code element in a CMS block and assign that block to those categories.
  • If Page Builder shows the code as text in the stage, that is normal for scripts; check the storefront after saving and flushing.

Still blank? Our help article Widget not showing covers the checks that apply on every site.

Official documentation: Magento: Elements: HTML CodeCapterra: Capterra for vendors

Capterra Review Widget for Magento — Free, No Plugin

Embed Capterra reviews on any Magento page with a single copy-paste embed code. Capterra software reviews, embedded where buyers compare and decide. Installs via the Page Builder HTML Code element.

Where Capterra reviews help most on Magento

Software companies rarely run on Magento, but some do, to sell licences, templates, plugins, hardware that ships with software, or add-ons.

The buyer is then a business, and Capterra reviews from users of your product are the proof that buyer recognises. Put the widget on the product page for the licence or plan, under the description and above the price options. A compact badge on the home page covers the rest. Leave it off physical merchandise: Capterra reviews describe the software, and beside a T-shirt or a mug they read as unrelated, which undercuts the reviews rather than the mug.

About Capterra reviews in this widget

The Capterra widget brings the reviews from your Capterra product listing to your pages, with the rating out of 5 and review count Capterra publishes in the header. Software buyers use Capterra, a Gartner company, to build shortlists, so put the widget on the pages where they compare you. Capterra checks each review before publishing it. What site owners get wrong is reading the header as an average of the reviews on the page. It is Capterra's own figure and counts every review, including lower-rated ones a free widget leaves out.

Capterra Widget on Magento — FAQ

Is the BlooTrue Capterra review widget free for Magento?
Yes. BlooTrue is completely free to embed Capterra reviews on Magento. No plugin, no recurring fee, unlimited views. The free plan shows your reviews with BlooTrue branding in the footer; paid plans remove the branding.
How do I install the widget on Magento?
In Magento admin, edit the CMS page or block with Page Builder. Drag an HTML Code element into the target row. Paste the BlooTrue embed code into the element. Save and flush the cache — the widget renders storefront-side.
Anything specific to Magento worth knowing before I embed?
Always flush the Magento cache after saving — the storefront serves cached markup until you do.
Where should I place Capterra reviews on Magento for the biggest lift?
The homepage below the main banner and category landing pages.
Do the reviews stay up to date automatically?
Paid plans auto-sync your Capterra reviews daily, so the widget always shows your latest 5-star reviews without touching Magento again. The free plan shows the reviews imported at setup.
What do I paste into the builder to pull my Capterra reviews?
The address of your product listing on Capterra, which takes the form capterra.com/p/ followed by a number and your product name. The builder reads the rating, review count and reviews from that listing. Pick a layout, copy the one-line embed and paste it into your comparison page; the whole thing takes about a minute.
I already display a Capterra badge, why would I add a widget?
Because the badge is an image. It shows no review content, none of the words reviewers wrote about your software, and no count of how many wrote them. The widget lists the reviews from your Capterra listing, so a buyer on your comparison page reads what other buyers said without leaving for Capterra.
Will my Capterra rating appear as stars under my page in Google search results?
No. Google's review-snippet rules exclude reviews a business shows about itself through an embedded widget. Paid plans still add schema.org Review and AggregateRating markup as JSON-LD carrying your Capterra rating and review count, which search engines and AI assistants can read when the embed renders inline on your page; if the embed sits in a sandboxed iframe, they never see it.

Ready to Put Capterra Reviews on Your Magento Pages?

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Free Capterra Review Widget