How to Embed Capterra Reviews on Your Website: One Catalog, Three Listings

Before you build a proof page around your Capterra reviews, there is one fact worth knowing that almost nobody states plainly: Capterra, GetApp and Software Advice run the same review catalog. They present it differently and they rank you differently, but a review left on any one of them is a review on all three. So the tidy row of three directory badges that so many B2B sites carry is not three independent sources agreeing. It is one review set, displayed three times. A buyer who clicks two of them and sees the same reviewer name in both has learned something you did not intend to teach. Here is how to show Capterra reviews properly, and what to pair them with so the breadth argument is actually true.

Why Are Capterra, GetApp and Software Advice the Same Reviews?

The three sites were built as a family under one owner and they draw from a single review catalog. Submitting a review on Capterra puts that review into the pool that GetApp and Software Advice also display. The presentation differs, the category taxonomy differs, the ranking and badge programmes differ, but the underlying reviews do not.

For review collection this is good news and it is why vendors like the network: one campaign asking customers for a Capterra review earns you presence on three directories at once. For review display it is a trap, because the natural instinct is to treat three listings as three proof points.

The honest way to present it on your own site is to show the reviews once, attributed to whichever of the three you want to send traffic to, and to describe the network accurately if you mention it at all. Buyers evaluating B2B software are professional evaluators. Overstating independence is the kind of thing they are specifically trained to catch.

What Changed When G2 Bought Capterra?

G2 agreed to acquire Capterra, GetApp and Software Advice from Gartner in an announcement dated 29 January 2026, and the deal closed on 5 February 2026. G2 and Capterra are therefore no longer competing independent platforms, they are the same company.

This narrows the independence argument further. A page that shows G2 and Capterra side by side used to be showing two rival directories agreeing, which was a genuinely strong signal. Now it is showing one company's two properties, drawing partly on separate review pools but under one owner. That is still worth something, and it is worth less than it was in 2025.

The practical response is not to stop using either. It is to pick your second source from outside that group. Trustpilot, TrustRadius and, for services firms, Clutch are separate companies with separate review pools and separate moderation. One review block from the G2 family plus one from outside it is a truer breadth claim than four badges from inside it.

What Should You Pair Capterra Reviews With?

The goal of showing more than one source is corroboration: the same claim, verified by systems that do not share a database or an owner. After February 2026, that means picking your second and third sources deliberately rather than collecting whichever badges are easiest to earn.

TrustRadius is a good complement to Capterra specifically, because its scoring works differently. TrustRadius weights in-depth reviews more heavily than single-click star ratings, so a strong TrustRadius trScore says something about review substance that a star average does not. Trustpilot is a good complement for a product with a self-serve motion, because its reviewer base skews toward end users rather than evaluators.

For a services business rather than a software product, Clutch is the natural pairing, since it verifies reviewer identity and project details separately and labels reviews it could not verify. Different verification model, different pool, genuinely independent.

What Is Method 1: Copying Reviews Manually?

Copying a few Capterra reviews into your site as static quotes costs nothing and is a fine way to get something onto a landing page today. B2B teams do this constantly and it is not wrong on its own.

The limitations are the standard ones. The quotes never update, so a page built around three reviews stays built around those three reviews while your listing accumulates better ones. Nothing links back to a verifiable source, which for a professional buyer is most of the value gone.

If you do it, attribute clearly to Capterra, keep the reviewer's role and company-size context where the listing shows it, and do not add review structured data to text you cannot substantiate. Directory reviews are the kind of claim a competitor will check.

What Is Method 2: A Review Widget Tool?

Capterra publishes no first-party embeddable reviews widget you can put on an arbitrary page, so a third-party widget is the route. With BlooTrue you paste your Capterra listing URL, preview your real reviews and rating, choose from 100+ layout styles across slider, marquee, grid, list, masonry and badge, style it to your own design system, then copy one line of HTML.

For B2B the design control is usually the reason to go this way. A proof page where every component follows your type scale and spacing, and the reviews look like part of the page rather than a foreign module, converts better than a stack of borrowed directory chrome.

The embed is a single snippet, so it works in WordPress via a Custom HTML block, Webflow via an Embed element, Framer via an Embed component, Squarespace via a Code block, Wix via the HTML iframe element, and any HubSpot or Marketo template that accepts a custom HTML module.

Where Should Capterra Reviews Go on a B2B Site?

Next to price and next to the demo request. Those are the two moments where a B2B visitor is weighing risk rather than reading features, and third-party reviews answer risk better than any copy you write about yourself.

A dedicated customer-proof page is worth building if your sales team will use it. The test is whether a rep would send the link mid-deal. If yes, build it and put the widget on it. If not, the reviews belong distributed across the pages people actually land on.

Keep the rating shown in the widget header tied to your real Capterra rating rather than an average of the reviews on display. Your buyer will open the listing in another tab, because checking is their job.

Which Method Should You Choose?

Use a widget, show the Capterra reviews once rather than as three badges, and pick your second proof source from outside the G2 family so the breadth claim holds.

If you already display G2 reviews elsewhere on the site, that is fine, and the two review pools still differ. Just stop describing them as independent directories, because since February 2026 they are not.

And if you want one consolidated block, an all-in-one widget can blend Capterra with Trustpilot or another genuinely separate source, each card badged by origin. One honest wall from two independent systems beats four badges from one company.