How to Embed TrustRadius Reviews on Your Website: The trScore Is Not an Average

TrustRadius is the B2B review platform that rewards effort, and that single design decision changes how you should display it. A trScore runs 0 to 10 and is a weighted algorithm, not an average. It weights recent reviews above old ones, unbiased samples above vendor-gathered batches, and, most distinctively, in-depth reviews above single-click star ratings. So a strong trScore is not just saying customers like you. It is saying customers who wrote several paragraphs about actually using the product like you, which is a different and much harder claim. Two things follow for your website: you cannot recompute the number from the reviews on your page, and a layout that truncates every review to three lines throws away the exact quality the score is measuring.

What Is a trScore and Why Isn't It an Average?

TrustRadius describes the trScore as an algorithm that calculates a product's score from a weighted average of reviews and ratings rather than a simple average. Three things move the weighting: recency, sample quality, and review depth. Recent reviews count for more than old ones. Reviews from a representative, unbiased set of users count for more than a biased sample. And in-depth reviews count for more than a single-click star rating.

That third factor is the one no other major platform applies so explicitly, and it is what makes the number worth displaying. On a star platform, a customer who clicks five stars and leaves counts exactly as much as one who writes six paragraphs about a migration. On TrustRadius they do not.

The direct consequence for your site is that the trScore cannot be reproduced by averaging whatever reviews your widget happens to show. It has to be read from your TrustRadius product page. A widget that computes its own number is not just slightly off here, it is computing something the platform does not even measure.

Should You Convert the trScore to Stars?

No. The instinct is understandable: if the rest of your proof page shows five-star ratings from Capterra and Trustpilot, an 8.6 sitting among them looks inconsistent. But halving it to 4.3 stars is a lossy conversion of a number that was never a star rating, and it strips out exactly what makes it interesting.

Show it as what it is, labelled: trScore 8.6 out of 10. B2B buyers know TrustRadius and many know the score is weighted, so the unfamiliar format is a feature rather than a problem. It signals that this is a different measurement rather than a fourth star rating.

If the visual inconsistency genuinely bothers your design team, the answer is a layout that treats each source as its own block with its own scale and label, rather than a row of normalised badges. Normalising three different measurement systems into one star row is a design convenience that quietly misrepresents all three.

How Should You Lay Out Reviews This Long?

TrustRadius reviews are structured and long: use case, pros, cons, and often a description of the implementation. That is enormously useful to a buyer and completely wasted in a carousel card that shows three lines and a fade-out.

Layouts that suit this are the ones with vertical room: a list, a masonry grid where cards size to their content, or a single featured review given real space next to a call to action. A slider is the wrong choice here even though it is the right choice for a restaurant showing twenty short Google reviews.

Pick reviews by usefulness rather than by enthusiasm. The most valuable TrustRadius review on your page is usually the one from a company that looks like your prospect, describing the problem they had and how the rollout went. A five-star review saying great product does nothing that your own headline does not already do.

Why Is TrustRadius the Best Second Source Right Now?

Corroboration only works when the sources are actually independent. That got harder in February 2026, when G2 completed its acquisition of Capterra, GetApp and Software Advice from Gartner. Those three already shared a single review catalog with each other, and now they share an owner with G2 as well.

TrustRadius sits outside that group: a separate company, a separate review pool, separate moderation, and a scoring model that works on different principles. A page showing a G2 rating and a TrustRadius trScore is showing two genuinely independent systems reaching a similar conclusion, which is the thing a breadth claim is supposed to demonstrate.

That is a real argument for investing in TrustRadius reviews specifically if your proof currently rests on the G2 family alone. The marginal review there is worth more to your website than another review inside a pool you are already displaying.

How Do You Embed TrustRadius Reviews?

With BlooTrue you paste your TrustRadius product URL, preview your real reviews and trScore, choose from 100+ layout styles across slider, marquee, grid, list, masonry and badge, style it to your own design system, then copy one line of HTML into your page.

The header score comes from your real TrustRadius trScore rather than being derived from the cards on screen, which on this platform is not a nicety but a correctness requirement given how the score is built.

The embed is a single snippet, so it drops into WordPress via a Custom HTML block, Webflow via an Embed element, Framer via an Embed component, Squarespace via a Code block, Wix via the HTML iframe element, and HubSpot or Marketo templates that accept custom HTML.

Where Should TrustRadius Reviews Go?

On the pages where a considered evaluation is happening: pricing, the security or implementation page if you have one, and any vertical or use-case landing page where you can match a reviewer's industry to the visitor's. Length is an asset in those contexts and a liability on a homepage hero.

A featured single review with real space beside a demo CTA works unusually well for this platform, because one detailed account from a recognisable company profile carries more weight in B2B than six short ones.

Keep the trScore badge itself available more widely if you want, but resist putting the full long-form reviews on every page. Long reviews reward the reader who has decided to read. Everyone else scrolls past them.