Airbnb Review Widget for HubSpot — Free, the Only Free Path
BlooTrue's Airbnb Review Widget for HubSpot is a free embed that displays your Airbnb guest reviews on any HubSpot page — CMS Hub website pages (including the free CMS tier), Marketing Hub landing pages, and blog templates. There's a double gap to bridge: Airbnb's official website widget only takes bookings — it never displays reviews — and HubSpot's marketplace has no first-party Airbnb reviews module. BlooTrue fills both gaps with a snippet that drops into the standard HubSpot Embed module (or Custom HTML module): edit the page, drag the module from the left panel into the layout, paste, Publish. No HubL, no theme code, no developer ticket — the marketing team ships verified-guest social proof on its own. Every review comes from a guest who booked through Airbnb and honored the airbnb, and the widget shows your real 1–5 star average exactly as it appears upstream. 100+ widget styles, light and dark themes, free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page where the embed runs inline rather than inside an iframe, so search engines and AI assistants can read the reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars.
Why doesn't Airbnb's widget show reviews?
Airbnb's first-party website widget is built to do one thing: book stays. It embeds a booking form, not your review feed — the guest reviews that convince people to book stay on airbnb.com. On the HubSpot side the gap is the same — the marketplace has no first-party Airbnb reviews module. Third-party widgets like BlooTrue are the canonical way to surface Airbnb reviews on a HubSpot page, and because the install is a drag-and-drop module, a rental's marketing team can do it without engineering.