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Free Facebook Review Widgets for HubSpot

Embed Facebook reviews on any HubSpot page in 60 seconds — drag an Embed module in, paste one snippet, Publish. Facebook has no official embed and HubSpot has no Facebook module; BlooTrue is the free path, no developer needed.

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Key facts: 60-second install on HubSpot · fills Facebook's missing embed gap · drag-and-drop Embed module — no developer · works on the free CMS tier · landing pages + blog templates supported · no Facebook API key required

Last updated ·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Why Use BlooTrue for Facebook on HubSpot?

The only free way to put Facebook reviews on HubSpot pages — Facebook has no embed, and HubSpot has no Facebook module.

Fills Facebook's Missing Embed

Facebook doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — pulls reviews from your public Facebook page automatically.

No Developer Ticket

The whole install lives in the drag-and-drop page editor. No HubL, no theme-code access, no design manager. Marketing ships Facebook social proof without waiting on a sprint.

Fills the HubSpot Marketplace Gap

HubSpot's marketplace has no first-party Facebook reviews module. BlooTrue drops into the standard Embed module on the free CMS tier, landing pages, and blog templates.

No Facebook API Key Required

Works with any public Facebook Page. No Facebook Fusion application, no API quotas, no business-level claim required.

What makes a Facebook widget different from a Google review widget?

Facebook's recommendation system works differently from star-based platforms like Google. Knowing how recommendations become stars, and how Page moderation works, avoids surprises after you embed.

How BlooTrue turns Facebook recommendations into star ratings

Facebook retired numeric star ratings in 2018. Instead, visitors tap Recommends or Doesn't recommend and write a short comment, and the Page shows a percentage of people who recommend it. BlooTrue normalizes that into the star format your other widgets use: each “Recommends” renders as a 5-star review, each “Doesn't recommend” as 1 star, and the Page's overall recommendation percentage becomes a clean 0–5 star header rating. The result is a Facebook widget that looks and reads exactly like your Google or Yelp widget — no confusing percentages on your site. The header rating always comes from Facebook's own published aggregate, never from averaging the individual cards.

Where the recommendations come from and how often they refresh

BlooTrue fetches the publicly-visible recommendations from your Facebook Page on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls Facebook directly, so visitor traffic to your page doesn't depend on Facebook being reachable, and the widget loads instantly from cache. Only recommendations that are public on your Page are included; anything set to private or hidden by the Page owner is never pulled. Each recommendation keeps its reviewer name, photo, and comment, and links back to your Facebook Page.

Turning on recommendations and what shows up in the widget

Recommendations only appear if your Page has the Reviews / Recommendations section enabled and public. If your Page is brand new or has recommendations switched off, there's nothing for the widget to import yet — turn the section on in your Page settings and the widget will populate as soon as your first public recommendation lands. Once enabled, the widget shows whatever your Page shows publicly: no more, no less. If a recommendation disappears from your widget after a sync, it almost always means the reviewer deleted it or Facebook removed it — the widget simply follows your Page's public state.

Moderation, Community Standards, and attribution

Facebook moderates recommendations under its Community Standards and removes spam, hate speech, and content that violates its policies. Because BlooTrue reads only your Page's public recommendations, the widget automatically reflects those removals on the next sync — you never display content Facebook has already taken down. Every card keeps the Facebook mark and the reviewer's name, and clicking a review links back to your Facebook Page, so attribution stays intact. BlooTrue never fabricates a rating: an empty “Recommends” with no comment is still shown as a real recommendation, and the header number is always Facebook's own aggregate.

Facebook tips for HubSpot

  • The Embed module works on HubSpot's free CMS tier — no Marketing Hub upgrade needed to show Facebook recommendations.
  • Marketing teams can add the widget to landing pages without a developer: drag an Embed module, paste, publish.
  • For blog-wide placement, add the embed to your blog template in the design manager so every post carries Facebook proof.

Want more on Facebook itself? See the Facebook widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue Facebook on HubSpot?

Takes less than a minute. Same path on website pages, landing pages, and blog templates.

1

Edit the Page in HubSpot

In HubSpot, open Marketing → Website → Website Pages (or Landing Pages for a Marketing Hub landing page) and click Edit on the page where you want Facebook reviews.

Works on the free CMS tier and every paid Hub — same editor, same modules.

2

Drag an Embed Module Into the Layout

In the page editor, drag an Embed module from the left panel into the layout where you want reviews to appear.

A Custom HTML module works identically — the BlooTrue snippet is plain HTML, so use whichever module your theme exposes.

3

Paste the Snippet and Publish

Paste the BlooTrue Facebook embed code into the module field, then click Publish. Your Facebook reviews appear on the live page instantly.

4

Optional — Blog-Wide Placement via the Blog Template

To show Facebook reviews on every blog post, add the same Embed (or Custom HTML) module to your blog template — one edit covers the entire blog.

No-developer note: nothing in this flow needs HubL, theme-code access, or the design manager — it all happens in the editors the marketing team already uses.

Reviews auto-sync from Facebook every 24 hours.

How BlooTrue Compares to Other Facebook-on-HubSpot Options

Facebook has no embed. HubSpot has no Facebook module. Here are the only paths.

OptionBlooTrueFacebook officialCustom HubL module
Free Facebook embed available
Manual scrape
Works on the free CMS tier
Limited
Marketing team can install alone
Auto-sync new Facebook reviews
No Facebook API key needed
Sometimes
Works on landing pages + blog templates
SEO rich snippets (JSON-LD)
Manual
Pricing for full features$9/moN/ADev time

Facebook Review Widget for HubSpot — Free, the Only Free Path

BlooTrue's Facebook Review Widget for HubSpot is a free embed that displays your Facebook reviews on any HubSpot page — CMS Hub website pages (including the free CMS tier), Marketing Hub landing pages, and blog templates. There's a double gap to bridge: Facebook does not publish an official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), and HubSpot's marketplace has no first-party Facebook reviews module. BlooTrue fills both gaps with a snippet that drops into the standard HubSpot Embed module (or Custom HTML module): edit the page, drag the module from the left panel into the layout, paste, Publish. No HubL, no theme code, no developer ticket — the marketing team ships Facebook social proof on its own. 100+ widget styles, light and dark themes, free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page, which makes it eligible for star ratings in Google search results where the embed runs inline rather than inside an iframe.

Why doesn't Facebook have an official embed?

Facebook's Fusion API is positioned as a partner-channel product (used by sites like Apple Maps and Trivago) rather than as a merchant self-service product. Facebook does not publish a paste-ready embed widget the way Google publishes Place Cards. On the HubSpot side the gap is the same — the marketplace has no first-party Facebook reviews module. Third-party widgets like BlooTrue are the canonical way to surface Facebook reviews on a HubSpot page, and because the install is a drag-and-drop module, a marketing team can do it without engineering.

About Facebook reviews in this widget

The Facebook widget embeds the recommendations left on your Facebook Page. Facebook retired star ratings for Pages in 2018, so there is no native Facebook star average; the widget shows each Recommends as a 5-star card and turns the Page's overall recommendation percentage into a 0 to 5 star figure for the header, both read from your Page. A customer leaves a recommendation by tapping Recommends or Doesn't recommend and writing a comment, which only works once Reviews are switched on in your Page settings. Many owners reach for Facebook's Page Plugin instead, an iframe of your timeline with no way to feature recommendations.

Frequently Asked Questions

Facebook only lets people click Recommends, so what rating does my widget display?

Facebook dropped numeric stars for Pages in 2018, so the widget does not invent a Facebook star average. Each Recommends becomes a 5-star card, and the header converts the Page's overall recommendation percentage into a 0 to 5 star figure. Both come from your Page, not from a calculation over the cards on your site.

Can I use Facebook's own Page Plugin to embed my recommendations?

No. The Page Plugin drops your whole Page timeline into an iframe and has no setting to show only recommendations, and Facebook's own tools cannot place them on an external site at all. The BlooTrue builder takes your Page URL instead and gives you a one-line embed, with no Facebook ad spend and no plugin required.

My Page has no Reviews tab, so where would the recommendations come from?

They only exist once you turn them on: open your Facebook Page settings, find the Reviews or Recommendations option and switch it on. Until then customers cannot tap Recommends and the builder finds nothing to import. A free widget holds the recommendations found that day; paid plans check the Page daily and drop the BlooTrue badge.

Is the BlooTrue Facebook widget free for HubSpot?

Yes. BlooTrue is completely free for HubSpot. No marketplace module, no recurring fee, unlimited widget views, no Hub upgrade required. The free plan shows your Facebook reviews with BlooTrue branding in the footer.

Does Facebook offer its own embed widget for HubSpot?

No. Facebook does not provide an official embed widget for businesses to display their reviews on a website — Facebook's Fusion API is gated for partner apps, not merchant self-embeds. HubSpot's marketplace has no first-party Facebook reviews module either. BlooTrue fills both gaps with a free embed pasted into the standard Embed module.

Do I need a Facebook API key or Facebook Fusion access?

No. BlooTrue works with any public Facebook Page — no Facebook API key, no Facebook Fusion application, no business-level claim required.

Does it work on HubSpot's free CMS?

Yes. HubSpot's free CMS tier ships the same drag-and-drop page editor with the Embed and Custom HTML modules, so the snippet pastes in exactly the same way as on paid CMS Hub tiers. No upgrade required to display Facebook reviews.

Can I add Facebook reviews to a HubSpot blog template?

Yes. Add the Embed (or Custom HTML) module to your blog template and the widget renders on every blog post automatically — one edit covers the whole blog. Particularly useful for local-service businesses whose blog drives discovery traffic.

Does it work on Marketing Hub landing pages?

Yes. Marketing Hub landing pages use the same page editor — drag the Embed module in, paste the snippet, Publish. For local-service campaigns, Facebook reviews next to a booking form is exactly the social proof prospects are looking for.

Will the widget slow down my HubSpot pages?

No. The widget loads asynchronously after your page content. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms — well within Core Web Vitals thresholds.

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