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Free Facebook Review Widgets for Big Cartel

Embed Facebook reviews on any Big Cartel shop in 60 seconds — works on every plan including Gold (free). Facebook has no official embed and Big Cartel has no Facebook app; BlooTrue is the only free path.

Key facts: 60-second install on Big Cartel · fills Facebook's missing embed gap · works on every Big Cartel plan · Gold-tier (free) compatible · no Facebook API key required · schema.org markup on paid plans

Last updated September 16, 2026·by Mike Ragimov

SEO + AI schema · paid plans

Star ratings in search results, on paid plans

Paid widgets add schema.org Review and AggregateRating JSON-LD to the page they sit on, so search engines and AI answer engines can read your Google reviews as structured data. The free plan shows the reviews without the schema. See how the schema works

Install guides

Same Facebook widget, platform-specific install guide. Pick where your shop lives.

Looking for a different review source? See all Facebook widgets

Setting this up on a different platform? See all Facebook review widgets · Want a different review platform on Big Cartel? All review widgets for Big Cartel

Why Use BlooTrue for Facebook on Big Cartel?

The only free way to put Facebook reviews on a Big Cartel shop — Facebook has no embed, and Big Cartel has no Facebook app.

Fills Facebook's Missing Embed

Facebook doesn't publish an official embed widget for merchants. BlooTrue is the free, paste-and-go alternative — pulls reviews from your public Facebook page automatically.

Works on Every Big Cartel Plan

Gold (free, 5-product), Platinum, Diamond, Titanium — all supported via the Pages editor. No tier upgrade required.

Fills the Big Cartel App Gap

Big Cartel has no Facebook-specific app in its catalog and no native Facebook integration. BlooTrue is the only free third-party path.

No Facebook API Key Required

Works with any public Facebook Page. No Facebook Fusion application, no API quotas, no business-level claim required.

What makes a Facebook widget different from a Google review widget?

Facebook's recommendation system works differently from star-based platforms like Google. Knowing how recommendations become stars, and how Page moderation works, avoids surprises after you embed.

How BlooTrue turns Facebook recommendations into star ratings

Facebook retired numeric star ratings in 2018. Instead, visitors tap Recommends or Doesn't recommend and write a short comment, and the Page shows a percentage of people who recommend it. BlooTrue normalizes that into the star format your other widgets use: each “Recommends” renders as a 5-star review, each “Doesn't recommend” as 1 star, and the Page's overall recommendation percentage becomes a clean 0–5 star header rating. The result is a Facebook widget that looks and reads exactly like your Google or Yelp widget — no confusing percentages on your site. The header rating always comes from Facebook's own published aggregate, never from averaging the individual cards.

Where the recommendations come from and how often they refresh

BlooTrue fetches the publicly-visible recommendations from your Facebook Page on a server-side schedule — roughly once every 24 hours on paid plans — and caches the result. Your site never calls Facebook directly, so visitor traffic to your page doesn't depend on Facebook being reachable, and the widget loads instantly from cache. Only recommendations that are public on your Page are included; anything set to private or hidden by the Page owner is never pulled. Each recommendation keeps its reviewer name, photo, and comment, and links back to your Facebook Page.

Turning on recommendations and what shows up in the widget

Recommendations only appear if your Page has the Reviews / Recommendations section enabled and public. If your Page is brand new or has recommendations switched off, there's nothing for the widget to import yet — turn the section on in your Page settings and the widget will populate as soon as your first public recommendation lands. Once enabled, the widget shows whatever your Page shows publicly: no more, no less. If a recommendation disappears from your widget after a sync, it almost always means the reviewer deleted it or Facebook removed it — the widget simply follows your Page's public state.

Moderation, Community Standards, and attribution

Facebook moderates recommendations under its Community Standards and removes spam, hate speech, and content that violates its policies. Because BlooTrue reads only your Page's public recommendations, the widget automatically reflects those removals on the next sync — you never display content Facebook has already taken down. Every card keeps the Facebook mark and the reviewer's name, and clicking a review links back to your Facebook Page, so attribution stays intact. BlooTrue never fabricates a rating: an empty “Recommends” with no comment is still shown as a real recommendation, and the header number is always Facebook's own aggregate.

Facebook tips for Big Cartel

Big Cartel's Custom Content area is the right place for the Facebook widget — not the product description field.
Facebook recommendations are about the business, not individual items, so the widget belongs on a homepage or About page.
Big Cartel's mobile theme handles the Facebook widget gracefully without layout shift.

Want more on Facebook itself? See the Facebook widget overview or our guide to the best review widgets for websites.

How Do I Install BlooTrue Facebook on Big Cartel?

Takes less than a minute. The Pages route works on every plan including Gold.

Add or Edit a Page in Big Cartel Admin

Log into your Big Cartel admin and open Pages. Click Add a page for a fresh custom Page, or open an existing custom Page (About, Reviews, Testimonials) to edit it.

This works on every Big Cartel plan — Gold (free), Platinum, Diamond, Titanium.

Switch to Source (HTML) View and Paste

In the page editor, find the Source button at the top-right of the editor toolbar — it looks like </>. Click it to switch to HTML view.

Paste the BlooTrue Facebook embed code you copied above into the HTML view. Click Source again to flip back to the visual view and confirm the widget renders before saving.

Save the Page

Click Save to publish the page. Your Facebook reviews appear on the live page instantly. No app install, no Facebook API key, no plan upgrade required.

Optional — Sitewide Placement (Diamond+)

For sitewide placement in your header, footer, or homepage, open Customize design → Theme code → Edit code, find your active theme's layout.html file, and paste the embed code just before the closing </body> tag.

Plan note: Theme code editing is gated behind the Diamond plan and up. Gold and Platinum shops should stick with the Pages route in steps 1–3.

Reviews auto-sync from Facebook every 24 hours.

How BlooTrue Compares to Other Facebook-on-Big-Cartel Options

Facebook has no embed. Big Cartel has no Facebook app. Here are the only paths.

Option	BlooTrue	Facebook official	Hand-rolled HTML
Free Facebook embed available		—	Manual scrape
Works on Big Cartel Gold (free)		—
Auto-sync new Facebook reviews		—	—
No Facebook API key needed		—	Sometimes
No coding required		—	—
SEO rich snippets (JSON-LD)		—	Manual
Pricing for full features	$9/mo	N/A	Dev time

Facebook Review Widget for Big Cartel — Free, the Only Free Path

BlooTrue's Facebook Review Widget for Big Cartel is a free, app-free embed that displays your Facebook reviews on any Big Cartel shop. There is a triple gap to bridge here: Facebook does not publish an official embed widget for merchants (its Fusion API is gated for partner apps like Apple Maps and Trivago), Big Cartel has no native Facebook integration, and the Big Cartel App catalog does not list a Facebook-specific app. BlooTrue fills all three gaps as a pure HTML embed that works on every Big Cartel plan from Gold (free, 5-product) to Titanium. Install path: Pages editor — add a custom Page, click the Source button to switch to HTML view, paste the snippet, save. Diamond and Titanium shops can also paste into theme code (layout.html before </body>) for sitewide placement. Six widget styles with light and dark themes plus a free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page, which makes it eligible for star ratings in Google search results where the embed runs inline rather than inside an iframe.

Why doesn't Facebook have an official embed?

Facebook's Fusion API is positioned as a partner-channel product rather than as a merchant self-service product. Facebook does not publish a paste-ready embed widget the way Google publishes Place Cards. For Big Cartel sellers in particular, the gap is wider — Big Cartel does not list a Facebook-specific app in its catalog, so third-party widgets like BlooTrue are the canonical way to surface Facebook reviews on a Big Cartel storefront.

About Facebook reviews in this widget

The Facebook widget embeds the recommendations left on your Facebook Page. Facebook retired star ratings for Pages in 2018, so there is no native Facebook star average; the widget shows each Recommends as a 5-star card and turns the Page's overall recommendation percentage into a 0 to 5 star figure for the header, both read from your Page. A customer leaves a recommendation by tapping Recommends or Doesn't recommend and writing a comment, which only works once Reviews are switched on in your Page settings. Many owners reach for Facebook's Page Plugin instead, an iframe of your timeline with no way to feature recommendations.

Frequently Asked Questions

Facebook only lets people click Recommends, so what rating does my widget display?

Facebook dropped numeric stars for Pages in 2018, so the widget does not invent a Facebook star average. Each Recommends becomes a 5-star card, and the header converts the Page's overall recommendation percentage into a 0 to 5 star figure. Both come from your Page, not from a calculation over the cards on your site.

Can I use Facebook's own Page Plugin to embed my recommendations?

No. The Page Plugin drops your whole Page timeline into an iframe and has no setting to show only recommendations, and Facebook's own tools cannot place them on an external site at all. The BlooTrue builder takes your Page URL instead and gives you a one-line embed, with no Facebook ad spend and no plugin required.

My Page has no Reviews tab, so where would the recommendations come from?

They only exist once you turn them on: open your Facebook Page settings, find the Reviews or Recommendations option and switch it on. Until then customers cannot tap Recommends and the builder finds nothing to import. A free widget holds the recommendations found that day; paid plans check the Page daily and drop the BlooTrue badge.

Is the BlooTrue Facebook widget free for Big Cartel?

Yes. BlooTrue is completely free for Big Cartel. No app install, no recurring fee, unlimited widget views, no plan upgrade required. The free plan shows your Facebook reviews with BlooTrue branding in the footer.

I'm on the Gold (free) plan — can I still install this?

Yes. The Pages route works on every Big Cartel plan including the free Gold tier. You add a custom Page in admin, click the Source button to switch to HTML view, paste the embed code, and save. Theme code editing is the only feature gated behind Diamond+, but Gold-tier shops don't need it.

Does Facebook offer its own embed widget for Big Cartel?

No. Facebook does not provide an official embed widget for businesses to display their reviews on a storefront — Facebook's Fusion API is gated for partner apps, not merchant self-embeds. Combined with the fact that Big Cartel itself has no native Facebook integration and no Facebook app in its catalog, BlooTrue is effectively the only free path.

Do I need a Facebook API key or Facebook Fusion access?

No. BlooTrue works with any public Facebook Page — no Facebook API key, no Facebook Fusion application, no business-level claim required. Just paste your facebook.com/yourpage-slug URL into the BlooTrue builder.

Where do I find the Source button in the Big Cartel page editor?

The Source button is at the top-right of the page editor toolbar — it looks like </> (angle brackets with a forward slash). Clicking it toggles between the visual rich-text view and the raw HTML view.

Will the widget slow down my Big Cartel shop?

No. The widget loads asynchronously after your page content, so it never blocks rendering. The script is under 20KB and reviews are served from a CDN cache. Typical impact on Largest Contentful Paint is under 50ms — well within Core Web Vitals thresholds.

Can I customize the widget to match my Big Cartel theme colors?

Yes. The style gallery on this page and the BlooTrue builder let you pick from 100+ styles, light or dark themes, and a custom accent color (free hex picker). The outer background is transparent so the widget blends with any Big Cartel theme.