Airbnb Review Widget for Big Cartel — Free, the Only Free Path

BlooTrue's Airbnb Review Widget for Big Cartel is a free, app-free embed that displays your Airbnb guest reviews on any Big Cartel shop — the merch store, gift-card page, or coffee-bean shop your rental runs on Big Cartel. There is a triple gap to bridge here: Airbnb's official website widget only takes bookings and never displays reviews, Big Cartel has no native Airbnb integration, and the Big Cartel App catalog does not list an Airbnb-specific app. BlooTrue fills all three gaps as a pure HTML embed that works on every Big Cartel plan from Gold (free, 5-product) to Titanium. Every review shown comes from a verified guest — someone who booked through Airbnb and honored the airbnb — with real 1–5 star ratings shown as-is, no conversion. Install path: Pages editor — add a custom Page, click the Source button to switch to HTML view, paste the snippet, save. Diamond and Titanium shops can also paste into theme code (layout.html before </body>) for sitewide placement. Six widget styles with light and dark themes plus a free custom color picker. SEO rich snippets — schema.org Review + AggregateRating JSON-LD — are injected automatically.

How to embed Airbnb reviews on Big Cartel in 60 seconds

1. Paste your full Airbnb rental URL (e.g. https://www.airbnb.com/rooms/12345678) into the configurator above.
2. Pick a widget style and customize colors, theme, and layout.
3. Click Copy Code to get the one-line HTML embed.
4. In Big Cartel admin: Pages → Add a page (or edit an existing custom Page).
5. Click the Source button (</>) to switch to HTML view, paste the embed, and click Save.
6. Optional sitewide placement (Diamond+): Customize design → Theme code → Edit code, open layout.html, paste before </body>.

Why doesn't Airbnb's own widget show reviews?

Airbnb's official website widget is built for one job: taking bookings. It embeds a booking form, not your review feed — the verified-guest reviews that convince people to book stay locked on airbnb.com. Airbnb does not publish a paste-ready review embed the way Trustpilot publishes TrustBox or Google publishes Place Cards. For Big Cartel sellers in particular, the gap is wider — Big Cartel does not list an Airbnb-specific app in its catalog, so third-party widgets like BlooTrue are the canonical way to surface Airbnb guest reviews on a Big Cartel storefront.