Loading...
Loading...
Ask by text, in one message, under the character limit, with the review link already in it. Pick your industry and copy it.
Channel
When to Send
Tone
Optional — personalize your template
Need a review link? Use our Google Review URL Shortener
Select your industry to get started
We'll generate an email or SMS template you can copy and send.
Send requests within 24 hours of the experience. Same-day requests convert better than delayed ones.
Higher conversionSMS review requests have a 98% open rate vs 20% for email. Use SMS for highest conversion, email for detail.
98% open rate (SMS industry benchmark)The best-performing review requests are under 3 sentences for SMS and under 5 sentences for email.
3 sentences maxAlways include a direct Google review link. Every extra click between the customer and the review form costs you reviews.
Lower cost per reviewUsing the customer's first name increases open rates and response rates.
More opensA single gentle reminder 3-5 days later recovers many non-responders. Don't send more than one follow-up.
Recovers non-respondersYes! Google explicitly encourages businesses to ask customers for reviews. What you cannot do is offer incentives (discounts, gifts) in exchange for reviews, or selectively ask only happy customers (review gating). These templates are fully compliant with Google's guidelines.
SMS typically gets 3-5x higher response rates than email because of its 98% open rate. However, email works well for industries where customers expect email communication (B2B, legal, healthcare). The best strategy is to use SMS as your primary channel and email as a follow-up.
Send immediately or within a few hours of the experience when satisfaction is highest. For service businesses (plumbing, auto repair), send right after the job is completed. For appointments (dental, salon), send that same evening. Same-day requests convert roughly 2x better than next-day.
One follow-up 3-5 days later is ideal. It recovers 30-40% of people who didn't respond the first time. More than one follow-up risks annoying customers and can hurt your brand. If they don't respond after one reminder, move on.
Yes! BlooTrue automates the entire review request workflow — send personalized SMS and email requests automatically after each customer interaction, with smart timing and follow-up built in. Try it free at blootrue.com.
Industry-specific templates proven to increase review response rates.
Copy-paste ready templates for email and SMS review requests.
Practical strategies to increase your Google review count and build social proof.
Stop copying and pasting. BlooTrue sends personalized review requests automatically via SMS and email after every customer interaction — with smart timing, follow-ups, and analytics built in.
Try BlooTrue FreeA review request sent by text is read within minutes. The same request sent by email joins a queue with everything else and is often never opened at all. That gap is why almost every review platform leads with SMS.
What people get wrong is the length. A review request text has one job and about one sentence to do it in. Anything past roughly 160 characters splits into multiple messages, arrives out of order on some carriers, and reads like marketing.
The other thing they get wrong is consent, which in the US and Canada is not optional and not a formality. There is a section on that below, because it is the part that carries an actual penalty.
A text sent an hour after a haircut and one sent a week after a roof replacement are different messages. The timing option changes the wording, not just the send time.
Use a short link. A full Google Maps URL eats most of your character budget on its own and looks like spam in a text.
Texts from an unknown shortcode get ignored. Send from your business line if you can, and put your business name in the first few words.
Text messages are read almost immediately and almost always. Nothing else you can send a customer has that property.
Review quality drops off fast with time. A customer texted the same day writes specifics; one emailed a fortnight later writes "good service".
They are already holding the phone that is signed into their Google account. That is the shortest path from asking to a posted review that exists.
Owners write and rewrite review request emails for weeks. A text is one line, so it gets sent.
General information, not legal advice. If you are texting at volume, get it checked by someone qualified in your jurisdiction.
Texting a customer for marketing purposes without consent is what the Telephone Consumer Protection Act penalises, and it is enforced through private lawsuits with statutory damages per message. Having served someone is not consent. Collect a phone number with a clear statement of what you will send.
Canada's Anti-Spam Legislation covers commercial electronic messages including SMS. It requires consent, sender identification, and a working unsubscribe mechanism in the message itself.
Reply STOP handling is a carrier requirement in North America, not just a legal one. Messages without it get filtered before anyone sees them.
Separate from telecoms law: incentivising reviews breaks Google and Yelp policy, and in the US the FTC rule on consumer reviews and testimonials treats certain incentive and suppression practices as violations with substantial per-violation penalties. Ask for the review, do not buy it.
Quiet-hours restrictions apply to marketing messages in many jurisdictions, generally ruling out early morning and late evening. It is also simply how you avoid annoying the customer you are asking for a favour.
One sentence plus the link, under about 160 characters total. Past that the message splits, and a two-part text asking for a favour reads as marketing rather than a note from a person.
While the experience is still fresh, which for most local services means the same day or the next morning. The exception is work with a settling-in period, like a repair or an install, where a few days lets them actually judge it.
Not for this. A review request is a commercial message, and both the TCPA in the US and CASL in Canada require consent before you send one. Collect the number and the permission at the same time, at the point of service.
One, a few days later, worded differently, and then stop. A second nudge lifts response meaningfully. A third makes you the business that texts people repeatedly asking for favours.
Long URLs wrap and some phones cut them at the line break. Use a short review link, and put it at the end of the message rather than the middle.
For getting the message read, clearly yes. For industries where customers expect written correspondence, such as legal or B2B services, email is the more appropriate channel and the response gap narrows.
BlooTrue automates review collection, drafts AI replies with a free tool, and tracks everything in one dashboard.
Start FreeCurious what it costs? See BlooTrue pricing · or explore the free review widgets
Subject line and body, plus what keeps it out of spam.
Browse both channels across 12 industries and three tones.
Shorten the link so it fits inside one text message.
For asking in person instead of by message.
Last updated