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11 free tools, plus embeddable review widgets — collect reviews, respond faster, and grow your business.
Generate links, QR codes, and templates to collect more reviews.
AI-powered tools and templates to respond to reviews faster.
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Measure review performance and compare with competitors.
Embed review widgets on your website and utility tools.
How to add live customer reviews to ClickFunnels 2.0: add a Custom HTML element to any funnel page, paste the BlooTrue one-line embed code, and save — the widget renders real Google, Trustpilot, Yelp, Facebook, TripAdvisor, BBB, or Angi reviews with the reviewer's name, avatar, and star rating. Live widgets outperform static testimonial screenshots because visitors can tell verified third-party reviews from designed testimonials, and FTC guidance requires testimonials to reflect real customer experiences. Best funnel placements: below the hero on the landing step, next to the order form on checkout steps, and on upsell pages. Free with unlimited views.
Funnel pages live or die on trust, and most ClickFunnels builds still handle it with designed testimonial cards — quotes typed into the page, sometimes with stock avatars. Buyers have learned to discount those. What they don't discount: a live widget pulling your actual Google or Trustpilot reviews, with names, dates, and a star count that matches what they'd find if they googled you. Here's how to embed one on any funnel step, plus where in the funnel it pays off most.
→ Create your free widget for ClickFunnels or browse all review widgets for ClickFunnels.
ClickFunnels 2.0's page editor has a Custom HTML element that accepts any embed snippet. Classic (1.0) funnels have the equivalent Custom JS/HTML element. Either takes the same one-line code.
Step 1: Create your widget
Open the free widget builder and connect your review source — Google, Trustpilot, Yelp, or any of seven platforms. Pick a style that fits a funnel: sliders and marquees for landing steps, compact badges for checkout.
Step 2: Copy the embed code
One script tag plus one div — copy the whole snippet.
Step 3: Add a Custom HTML element to the funnel step
In the ClickFunnels editor, add an element where you want the reviews, choose Custom HTML (2.0) or Custom JS/HTML (Classic), and paste the code.
Step 4: Save and preview the live step
Save and open the funnel step's live URL. Like most builders, the editor canvas may not execute third-party scripts — judge by the live page.
Three reasons. Credibility: a live widget shows reviews a visitor can independently verify on Google in one search — screenshots can't offer that, and increasingly sophisticated buyers know it. Compliance: FTC endorsement guidance requires testimonials to reflect genuine customer experience; pulling them live from a public review platform is the cleanest way to stay on the right side of it. Freshness: a testimonial section curated in 2024 reads as stale in 2026, while a synced widget shows this month's reviews without anyone touching the funnel.
Keep your designed testimonial sections for long-form stories and case studies — they do a different job. The widget's job is instant, verifiable, third-party proof.
Landing step: directly below the hero, before the first CTA. Cold traffic from ads has zero brand context — a 4.9-star Google strip is the fastest context you can give.
Order step: a compact badge or two-review grid beside the order form, at the moment of card-in-hand hesitation. This is consistently the highest-leverage placement in funnels — trust anxiety peaks exactly where you're asking for payment.
Upsell/downsell steps: a one-line badge keeps the trust thread alive without distracting from the offer. Thank-you page: a "leave us a review" link here feeds the same Google profile the widget displays — the funnel starts refilling its own proof.
Page speed is conversion-critical on paid traffic, and ClickFunnels pages already carry tracking scripts. The widget loads asynchronously after first paint, so it doesn't push back your hero render or delay the page's interactive moment. It also only exists on steps where you placed it — nothing global.
Widget blank in the editor: expected — the editor canvas doesn't run third-party scripts. Check the live step URL.
Element saved but nothing on the live page: confirm the snippet went into a Custom HTML element, not a paragraph/text element (which escapes the code and prints it as text).
Widget renders behind a section background: ClickFunnels sections can stack backgrounds — set the widget's transparent background in the configurator, or move the element into a row with a plain background.
Mobile view cramped: funnels get majority-mobile traffic; preview the step on mobile and switch to a vertical list or badge style if a multi-column grid feels tight.
Yes. ClickFunnels 2.0 uses the Custom HTML element; Classic funnels use the Custom JS/HTML element. Both accept the same one-line embed code.
Google, Trustpilot, Yelp, Facebook, TripAdvisor, BBB, and Angi — each has its own ClickFunnels install guide, and paid plans can blend several sources into one all-in-one widget.
Below the hero on the landing step for cold-traffic trust, and beside the order form on checkout steps where hesitation peaks. A small badge on upsell steps keeps the thread alive without distracting from the offer.
No — it loads asynchronously after first paint and only on steps where you placed it. Your hero render and time-to-interactive are unaffected, which matters on paid traffic.
For third-party proof, yes: live reviews are verifiable on Google in one search, stay automatically fresh on paid plans, and align with FTC guidance on genuine testimonials. Keep designed testimonials for long-form stories — the widget handles verifiable proof.