How to Embed Angi Reviews on Your Website: 3 Easy Methods

There is no Angi embed code. Not a hidden one, not a paid one, not one behind a partner programme: Angi does not publish a first-party widget, plugin or snippet for showing your reviews on your own website. Contractors usually discover this after an hour of searching for it, and conclude it is an oversight. It is not. Angi is a lead generation marketplace, and its revenue depends on homeowners staying inside the directory long enough to request a quote. A tool that moves your reviews onto your own site moves that homeowner out of the funnel. Once you see the decision behind the missing feature, the whole question becomes clearer, including why the obvious workaround of linking to your profile is the one thing you should think hardest about.

Why Angi Has No Embed Code

Because a widget would work against the product. Angi's business is matching homeowners with pros and charging pros for the leads that result, which means the directory needs the homeowner to browse, compare and submit a request while they are still on Angi.

Compare that with a platform whose incentives point the other way. Tripadvisor gives properties free badges because a badge on a hotel site advertises Tripadvisor to a traveller who might book through it later. Angi has no equivalent upside: a contractor's own website is where the lead stops being a lead Angi can sell.

So the absence is structural rather than temporary, and it applies to the HomeAdvisor side of the business too. There is no point waiting for the feature to appear, and any tool claiming to be an official Angi widget is not one.

What a Link to Your Angi Profile Really Does

It sends a homeowner who was reading about you to a page where you appear alongside your competitors. Your Angi profile is not a standalone page about your business; it sits inside a directory built for comparison, with other pros nearby and a request-a-quote flow running through it.

Think about where that visitor was standing. They were on your website, on a page you wrote, deep enough to be checking your reviews, which is close to the strongest position a home services prospect ever occupies. A see our reviews on Angi button takes that person and puts them into a comparison environment.

This does not make the link wrong. A profile link is a legitimate verification signal and some homeowners will want to check. Put it where it works as verification: a small text link under a reviews section that already shows the reviews on your page, rather than a prominent button that stands in place of one.

The distinction is what the visitor has to do. A widget shows them the proof. A link asks them to go and find it, somewhere you do not control, next to people selling the same job.

Angie's List, HomeAdvisor, and Where Your Reviews Came From

Angi is the product of a merger, and contractors who have been around a while often have history under two names. IAC's HomeAdvisor combined with Angie's List in October 2017 to form ANGI Homeservices, and in March 2021 Angie's List was renamed Angi while the parent company became Angi Inc.

There is an earlier change that matters for how your reviews are read. In July 2016 Angie's List dropped its subscription-only model and made the basic membership free, opening a review archive that had previously sat behind a paywall. Reviews written before that point were left by paying members, which is part of why older Angie's List reviews tend to be long and specific.

For your website the practical question is simply which profile your reviews live on today, since that is what a widget connects to. Your Angi profile URL has the form angi.com/companylist and continues with your business identifier, and that is the address to use.

It is also worth knowing when a homeowner mentions HomeAdvisor. They are talking about a brand in the same group rather than an independent second opinion, in the same way that stacking two directories from one company does not give a visitor two sources.

What Are the Three Ways to Show Angi Reviews on Your Site?

Copy them by hand. Take your homeowner reviews, rebuild them as cards with the first name, stars, date and text, and style them to match your site. Free, quick, and static: new reviews will not appear and your displayed rating will drift from the real one.

Link to the profile. Free, honest, immediate, and it moves the visitor into the directory, with all the consequences the section above describes. Best used as a small verification link beside a reviews section rather than in place of one.

Use a third-party review widget. Connect your Angi profile, choose a layout, paste one line of HTML, and your homeowner reviews render on your own page and stay current. Because Angi publishes nothing first-party, this is the only route that puts your actual Angi reviews on your site and keeps them accurate.

How Do You Build the Angi Reviews Widget?

Paste your Angi business profile URL, preview your real reviews and star rating, then choose from over 100 layout styles across slider, marquee, grid, list, masonry and badge families. Home services reviews tend to describe a specific job, so the layouts with room for a few sentences usually beat the compact star-led strips.

The rating comes from your profile's own aggregate rather than from the cards on screen, so a homeowner who does go and check finds the same number. On a platform where the profile is one click away and full of competitors, that consistency is worth protecting.

The embed is one line of HTML and goes into WordPress through a Custom HTML block, Squarespace through a Code block, Wix through the HTML iframe element, Shopify inside a theme section, Webflow through an Embed element and Framer through an Embed component. Free plan, unlimited widget views, which matters for a contractor site that gets seasonal traffic spikes.

Where Do Angi Reviews Belong on a Home Services Site?

On the service pages, matched to the job. A homeowner reading about roof repair is persuaded by reviews about roof repair, and a wall of general five-star cards on the homepage does less work than three specific ones on the page describing the thing they need done.

Next to the quote form especially. That is the moment of hesitation on a contractor site: the visitor is about to hand over an address and a phone number to someone who will come to their house. Two or three reviews beside that form answer the question they are actually asking, which is whether you turn up and do what you said.

And on any page where price appears. Home services quotes invite comparison, and a review that mentions the work being done properly and on budget is the most useful thing you can put next to a number.

If you also collect Google reviews, run one combined section with each card badged by its source rather than two separate walls. A homeowner recognises both marks, and one wall of twenty reads far stronger than two walls of ten.