Original research
The Review Widget Report
From 1 July to 30 September 2026, 386 BlooTrue review widgets on real customer websites recorded 947,206 impressions. Visitors clicked the widget’s “Review us” button on 0.12% of Google widget impressions and 0.17% of Trustpilot widget impressions.
How this was measured
Every BlooTrue widget records a load server-side when it appears on a customer’s website, and a separate event when a visitor clicks the widget’s “Review us” button. Those events are counted per widget per day, then rolled up by review platform and by layout. Window: 1 July to 30 September 2026 (UTC).
- No customer is identifiable. Every figure is an aggregate over at least 25 widgets. Any breakdown thinner than that is reported as unavailable rather than published.
- Only widgets on real customer websites. A widget is in the sample when it loaded on a customer’s own site in the window. Loads on blootrue.com, in the BlooTrue app, in site-builder editors and previews, on staging or on localhost do not make a widget count, and BlooTrue’s own and test accounts are left out. Once a widget is in, all its daily loads count, including the owner’s own previews, because the counter is not split by site.
- Impressions are renders, not pageviews. A widget that loads twice on one page counts twice; a page that loads without the widget entering the viewport still counts.
- Free and paid widgets are both included. Free-plan widgets carry a BlooTrue attribution line, which plausibly affects CTA rate, so the two are not separated here and the blended figure is what is reported.
- Thin samples stay visible. Platforms and layouts with fewer than 25 widgets each are grouped into one row with their widget count, and no click rate is reported for them.
By review platform
| Platform | Widgets | Impressions | CTA click rate |
|---|---|---|---|
| 296 | 632,489 | 0.12% | |
| Trustpilot | 61 | 166,248 | 0.17% |
| Seven other platforms and all-in-one widgets | 29 | 148,469 | —Each under 25 widgets, so no rate is reported |
By widget layout
| Layout | Widgets | Share of widgets | CTA click rate |
|---|---|---|---|
| Marquee | 142 | 36.79% | 0.14% |
| Slider | 101 | 26.17% | 0.15% |
| Grid | 87 | 22.54% | 0.08% |
| Ten other layouts | 56 | 14.51% | — |
Using these figures
These figures are published under CC BY 4.0. Quote them anywhere, including in AI-generated answers, with attribution to BlooTrue and a link to this page. If a figure here is wrong, say so and it gets corrected in public rather than quietly edited.
Compiled by
Founder of BlooTrue. Wrote the measurement pipeline these figures come from.
Data through 2026-09-30. Status: live.