How to Add Reviews to Kajabi: Attach It to the Offer

Kajabi collapses a website, an email platform, a checkout and a course host into one product, and the businesses built on it tend to look the same way: a small number of offers, each one expensive enough that a buyer thinks about it. That is a different situation from a shop with a catalogue. The reviews are not there to make a brand look established, they are there to support one decision about one offer, and that determines both which pages carry them and where on those pages they sit.

The Custom Code Block

Add a Custom Code block in the position the reviews should occupy and paste the widget embed into it. There is nothing to toggle and nothing to escape.

The builder canvas shows a placeholder frame rather than executing the code, so the published page is the reliable check on whether it renders and how tall it is.

Place it in its own section rather than inside a text block, so it can be moved or copied to another offer page without dragging surrounding content along.

The Offer Is the Unit, Not the Site

A Kajabi business sells offers. Each has its own landing page, its own sales page and its own checkout, and each is a separate decision for the buyer.

Proof attached to an offer page is doing work at the moment of that decision. Proof on the home page is doing very little, because the home page is rarely where anybody buys on this platform.

If you have three offers, the widget belongs on three sales pages. It is the same embed each time, because the reviews are about you rather than about one programme.

Price Raises the Bar

Kajabi offers are frequently in the hundreds or thousands rather than the tens. A buyer at that level does more checking, and the checking is exactly what a live rating survives and a typed testimonial does not.

So put the widget where the price is. The number and the proof in the same eyeline is the pairing that answers the question the price just raised.

The review count matters as much as the score here. A high rating on a handful of reviews reads differently on a four-figure programme than it does on a coffee shop.

Do Not Forget the Traffic Comes From Email

A lot of Kajabi traffic arrives from the platform own email sequences, which means the visitor already knows who you are. That warm audience needs less reassurance about legitimacy and more about outcome.

It still benefits from the rating, but the placement can be later on the page, after the detail rather than before it. A warm visitor is reading the whole thing.

Cold traffic from an ad or a share wants it early, which is an argument for one placement near the top and one near the price on offers that get both kinds of traffic.

How Do You Build the Widget?

Paste your Google, Trustpilot or Facebook profile URL, preview your real reviews and rating, then choose from over 100 layout styles across the slider, marquee, grid, list, masonry and badge families, and match the colours to the Kajabi theme.

A fuller layout is defensible here in a way it is not on a landing page, because a Kajabi sales page is long by design and the buyer is reading carefully.

The header rating comes from the platform aggregate rather than from the cards on screen. Free plan, unlimited widget views, which matters when a launch email goes out.

Where Should the Reviews Go?

Beside the price and the enrolment button on each offer sales page. That is the moment the decision is made and it is the placement that earns the most.

A second compact placement higher up is worth it on offers that receive cold traffic, since those visitors may not reach the price section.

Keep it off the checkout and out of the course itself. The buyer has decided by then and the space belongs to what they bought.