How to Add Reviews to Odoo: The Website Is One App

Odoo comes at this from a different direction from every other platform in this series. It is a business system first, running invoicing, inventory, CRM and accounting, and the website is one app among many. The company using it is usually thinking about operations rather than about marketing, and the site is maintained by whoever administers the system. The embed itself is easy. The useful part is deciding that the site is worth the same care as the rest of the stack.

The Embed Code Building Block

In the website editor, drag the Embed Code building block into the page where the reviews should appear and paste the widget embed into it.

Odoo may show the block frame rather than the rendered content while you are in Edit mode. Save, leave Edit mode and view the page normally to see the result.

The block sits in the page flow like other building blocks, so the content below it moves down and the layout adjusts around it without further work.

The Website Is One App Among Many

A business running Odoo is usually running most of itself in Odoo, and the website module is a smaller part of that than the sales or inventory apps. It often gets proportionally less attention.

That is worth naming because it explains why Odoo sites frequently have accurate product data and thin marketing. The data pipeline is excellent and nobody owns the persuasion.

A review widget is one of the highest-value things you can add in five minutes on a site in that state, precisely because everything else on it is factual rather than persuasive.

Do Not Use Internal Satisfaction Data

Odoo holds a lot about customers, including CRM records and any satisfaction or rating data collected through its own tools, and it is technically straightforward to surface some of that on the site.

Resist it. A number the business calculated about itself is not the same claim as a number on a public profile, however honestly it was calculated, because the visitor has no way to check either the figure or the method.

The value of a public rating is that it is checkable in a second tab. That property is the entire mechanism, and internal data does not have it no matter how good the data is.

Decide Who Owns It

Because the website is administered alongside everything else, changes to it often wait behind operational work. A review widget added once and left alone suits that pattern well, since it updates itself.

That is a genuine advantage here. The reviews stay current without anybody logging in, which is the right shape for a site that nobody looks at between quarters.

Note the embed line in whatever internal documentation the Odoo administration is kept in, so the next person can restore it without rebuilding it.

How Do You Build the Widget?

Paste your Google, Trustpilot or Facebook profile URL, preview your real reviews and rating, then choose from over 100 layout styles across the slider, marquee, grid, list, masonry and badge families, and match the colours to the site theme.

A compact layout usually suits an Odoo site, which tends to be functional rather than expressive, and a large review wall can look out of character next to product tables.

The header rating comes from the platform aggregate rather than from the cards on screen. Free plan, unlimited widget views.

Where Should the Reviews Go?

On the home page below the introduction, and on the contact or quote request page. Odoo sites are frequently business to business, and the enquiry is the conversion rather than a purchase.

If the site has an ecommerce section, a compact badge above the product listing serves the same purpose it does on any store.

Keep it off any customer portal pages. Existing customers signing in to see their invoices are not an audience for persuasion.