How to Add Reviews to Strikingly: Filed Under App Store

The hard part of this on Strikingly is finding the right door, not walking through it. There are three places to put custom code and they do different jobs, and the one that renders a widget where you want it is filed under a menu called App Store and HTML, which reads like a list of integrations rather than a place to paste your own markup. People scan that menu looking for something named Custom HTML, do not see it, and conclude Strikingly cannot do this. It can, on Pro and VIP.

Three Places, Three Jobs

Strikingly splits custom code into a Header field, a Footer field and a page section. The Header field, at Settings then Advanced then Custom Code then Header, is documented for CSS, styling and analytics. The Footer field in the same place is for JavaScript and embeds that run site-wide.

The third is the one you want. Add New Section, then App Store and HTML, then HTML gives you a section on the page that renders whatever you paste into it. It is the only one of the three with a position, and a review widget is content that has to appear somewhere specific.

Putting the embed in the Footer field instead is the usual mistake and it half works, which is worse than failing. The script loads on every page and renders wherever the markup happens to land, which is not a layout anyone chose.

Pro or VIP, All Three

Strikingly states that the feature is currently available for Pro and VIP subscriptions. That covers all three locations, so there is no partial access where the Footer works and the section does not, and no plan below Pro that gets custom code in some limited form.

Check this before you build anything. Strikingly is popular precisely because the lower tiers are usable for a real one-page site, so a lot of its users are below Pro deliberately rather than by accident.

If the plan is not going to move, link to the review profile from a prominent button. On a single-page site that link is easy to place well, and it is more honest than a section that promises reviews and shows nothing.

Why the Section Is Hard to Find

The menu is called App Store and HTML. Everything about that name suggests a catalogue of prebuilt integrations, and on most builders a menu like that is exactly that, so the reflex is to look past it for something labelled Custom HTML, Code or Embed.

There is no such entry. HTML is a choice inside that menu, alongside the app integrations, and once you open it the section behaves like any other Strikingly section: add it, position it in the page order, paste, save.

It is worth writing down where it lives if you maintain the site for someone else. This is the single most common support question on Strikingly embeds, and the answer is one menu path.

One Page Means One Decision

Strikingly sites are usually a single scrolling page made of stacked sections, which simplifies placement to a question of order. The reviews section goes between the section that makes the offer and the section that asks for the contact.

That ordering matters more here than on a multi-page site, because a visitor cannot navigate around it. They will pass through your sections in the order you set, so the evidence should sit immediately after the claim it supports.

Resist adding a second reviews section further down. Strikingly makes sections cheap to duplicate and a long page can absorb one, but the same reviews twice reads as padding rather than as more proof.

How Do You Build the Widget?

Paste your Google, Trustpilot or Facebook profile URL, preview your real reviews and rating, then choose from over 100 layout styles across the slider, marquee, grid, list, masonry and badge families, and match the colours to the Strikingly theme.

The header rating comes from the platform aggregate rather than from the cards on screen, so the number matches the profile a visitor reaches if they click through. Free plan, unlimited widget views.

Because the section sizes itself to its content on Strikingly, you are freer with layout here than on a canvas builder. A grid or a list will grow the section rather than being clipped by it.

Where Should the Reviews Go?

Immediately above the contact section. On a single-page site that is the last thing read before the decision, and it is where a rating does the most work per pixel.

If the page opens with a strong hero, consider a compact badge inside or just below it as well. Many visitors to a one-page site never scroll past the first screen, and a single line with the rating and count reaches them.

Keep the full section to one placement. The page has nowhere to hide a duplicate, and on a layout this linear a repeat is immediately visible as a repeat.