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Step-by-step guide for embedding Yelp review widgets on Shopify stores using the theme editor's Custom Liquid section. Includes instructions for connecting Yelp business pages, selecting widget styles, and displaying Yelp reviews alongside product pages to build buyer confidence and increase conversions.
Published on BlooTrue blog. BlooTrue is a free review management platform for local businesses offering smart review collection, AI-powered review replies, embeddable review widgets, and customer management tools.

Shopify is the leading ecommerce platform, but many Shopify stores also have a physical presence — a storefront, restaurant, or service location with Yelp reviews. Displaying those Yelp reviews on your Shopify store bridges the gap between your online and offline reputation. Here's how to add a Yelp review widget to any Shopify store in under 5 minutes, no coding required.
Many Shopify merchants operate both online stores and physical locations — restaurants with online ordering, boutiques with storefronts, service businesses with booking pages. Your Yelp reviews represent real-world customer experiences that online shoppers trust deeply. Displaying them on your Shopify store creates a bridge between your offline reputation and your online sales funnel.
This is especially powerful for food and beverage businesses using Shopify for online orders, gift cards, or merchandise. A restaurant with 500 Yelp reviews displaying them on their Shopify store instantly communicates credibility that product-only reviews can't match.
The fastest way to add a Yelp review widget to Shopify is using an embed code. Shopify's theme editor supports Custom Liquid sections and Custom HTML blocks, making it straightforward to paste widget code without touching theme files.
Step 1: Get your embed code
Sign up for a review widget provider (like BlooTrue — it's free). Connect your Yelp business page, choose a widget style (slider, grid, badge, etc.), customize the colors to match your Shopify theme, and copy the generated embed code.
Step 2: Open the Shopify theme editor
In your Shopify admin, go to Online Store → Themes → Customize. Navigate to the page where you want to display Yelp reviews — typically the homepage, an "About Us" page, or a dedicated testimonials section.
Step 3: Add a Custom Liquid section
Click "Add section" and select "Custom Liquid" (available in Shopify OS 2.0 themes). This creates a section where you can paste any HTML or JavaScript code, including your Yelp review widget embed code.
Step 4: Paste the embed code and save
Paste your widget embed code into the Custom Liquid field. The preview should show your Yelp reviews immediately. Adjust the section's padding and margins in the theme editor, then save.
Step 5: Preview and publish
Preview the page on both desktop and mobile. Verify the widget loads correctly and the Yelp reviews display as expected. Publish when satisfied.
The Shopify App Store has several review apps, but most focus on product reviews (Judge.me, Loox, Stamped) rather than Yelp business reviews. A few apps like Elfsight and Reputon support Yelp, but they come with monthly fees and view limits. For most merchants, the embed code approach is more flexible and cost-effective.

For Shopify stores with physical locations, the best placements are: the homepage below the featured products section, a dedicated "Reviews" or "About Us" page, the footer (visible on every page), and near the checkout or cart page (building last-minute trust). For restaurants on Shopify, placing Yelp reviews on your menu page or ordering page is highly effective.
Distinguish from product reviews. Shopify stores often have product-level reviews (via Judge.me, Loox, etc.) alongside Yelp business reviews. Make it clear to visitors which reviews are which. A section header like "What Customers Say About Us on Yelp" helps differentiate business reputation from individual product feedback.
Match your theme. Shopify themes like Dawn, Debut, and Brooklyn have distinct visual styles. Use your widget provider's customization tools to match fonts, colors, and border radius to your active theme so the Yelp widget feels native.
Don't overload pages. If you already have product review widgets, adding a Yelp widget to the same page can feel cluttered. Use Yelp widgets on pages that don't have product reviews — the homepage, about page, or contact page.
Shopify's OS 2.0 theme editor makes embedding widgets straightforward. The Custom Liquid section is the key — it accepts any HTML, CSS, or JavaScript, giving you full control over widget placement.
Section vs. Block. In OS 2.0 themes, you can add the widget as a full-width section (spanning the entire page width) or as a block within an existing section (sitting alongside other content). Full-width sections work best for review sliders and grids, while blocks work well for compact badges or star ratings.
Older Themes. If your Shopify theme predates OS 2.0, you'll need to edit the theme code directly. Go to Online Store → Themes → Actions → Edit Code, then paste the embed code into the relevant Liquid template file (usually index.liquid or page.liquid).

Shopify stores see heavy mobile traffic — often 70%+ of visitors browse on phones. Your Yelp review widget must look great on small screens. Most quality widget providers build responsive widgets by default, but verify by previewing your store on an actual mobile device after embedding.
Mobile-first layout. On mobile, carousel/slider widgets perform best because they conserve vertical space while still showcasing multiple reviews. Grid layouts should collapse to a single column. Badge widgets should scale down gracefully without breaking the header or navigation.
Offline-to-online trust transfer. Yelp reviews represent in-person experiences — dining at your restaurant, getting a haircut, visiting your shop. These reviews carry a different kind of weight than online-only product reviews. They tell potential customers that your business is real, established, and trusted in its community.
Yelp's recommendation filter. Yelp's algorithm filters reviews into "Recommended" and "Not Recommended" categories. Your widget displays only recommended reviews, ensuring quality and consistency. This automated curation means the reviews shown are ones Yelp has determined are from genuine customers.
Review depth. Yelp reviewers write longer, more narrative reviews than on most platforms. For Shopify stores, this detailed feedback gives potential buyers a richer picture of your business — beyond simple star ratings.
Shopify handles SEO differently than other platforms. Review widgets can enhance your store's SEO when implemented correctly.
Schema markup. Quality widget providers include Schema.org Review markup in their embed code. This structured data helps search engines understand your review content and can trigger rich snippets — star ratings displayed in search results.
Fresh content signals. Auto-updating Yelp review widgets provide continuous fresh content, which search engines favor. This is especially valuable for Shopify stores where product pages may not change frequently.
Yelp attribution. Proper attribution to Yelp as the review source adds credibility and helps with local SEO signals. Good widget providers handle this automatically.
Most Shopify review apps focus on product reviews rather than platform reviews from Yelp. Here's how the options stack up for displaying Yelp reviews specifically.
Judge.me / Loox / Stamped. These popular Shopify apps excel at product reviews but don't support Yelp integration. They're great companions to a Yelp widget — use them for product-level reviews and a Yelp widget for business-level reputation.
Elfsight (Shopify App). Supports Yelp reviews but limits free accounts to 200 views/month. The paid plans start at $5/month. Installation is simple through the Shopify App Store, but you're locked into their pricing.
Embed Code (Recommended). Using a widget provider's embed code via Custom Liquid avoids app fees, doesn't add Shopify app overhead, and works identically across all Shopify themes. This is the approach we recommend.
Shopify handles hosting and CDN automatically, but widget performance still matters for conversion rates and SEO.
Async loading. Ensure your widget embed code loads asynchronously so it doesn't block Shopify's page rendering. BlooTrue widgets load in under 100ms and never block page content.
Avoid app bloat. Each Shopify app adds JavaScript to your store. Using an embed code instead of a dedicated app keeps your store lean and fast. If you already have 10+ apps installed, an embed code is the better choice.
Lazy loading. Place the widget below the fold and let it load as visitors scroll down. This keeps your above-the-fold content fast and maintains strong Core Web Vitals scores.
BlooTrue widgets are lightweight, auto-updating, and designed to work with any Shopify theme. Get your embed code free.
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