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Step-by-step guide for embedding Yelp review widgets on Wix websites using the Embed HTML element. Includes instructions for connecting Yelp business pages, selecting widget styles, customizing colors, and implementing responsive designs on Wix without requiring code.
Published on BlooTrue blog. BlooTrue is a free review management platform for local businesses offering smart review collection, AI-powered review replies, embeddable review widgets, and customer management tools.

Wix is one of the most popular website builders for small businesses, and many Wix users run exactly the type of business that thrives on Yelp — restaurants, salons, dental offices, plumbers, and local retail shops. Displaying your Yelp reviews directly on your Wix site turns your hard-earned reputation into a conversion tool. Here's how to do it in under 5 minutes.
Wix's user base skews heavily toward local businesses — exactly the businesses where Yelp reviews matter most. A plumber with 200 Yelp reviews, a dentist with a 4.8 Yelp rating, or a restaurant with hundreds of detailed food reviews — these are powerful trust signals that belong on your website, not just on Yelp's platform.
When potential customers land on your Wix site from a search result or ad, they're evaluating whether to contact you. Showing real Yelp reviews gives them the social proof they need without making them leave your site to check Yelp separately (and potentially discover a competitor).
The most reliable way to add a Yelp review widget to Wix is through the Embed HTML element. Wix's drag-and-drop editor includes an HTML embed feature that accepts any external widget code.
Step 1: Get your embed code
Sign up for a review widget provider (like BlooTrue — it's free). Connect your Yelp business page, choose a widget style (slider, grid, badge, etc.), customize the colors to match your Wix site, and copy the generated embed code.
Step 2: Open the Wix Editor
Log into your Wix account and open the site editor. Navigate to the page where you want to display your Yelp reviews.
Step 3: Add an Embed HTML element
Click the "+" (Add) button in the left sidebar, then select "Embed Code" → "Embed HTML." A code box will appear on your page. You can drag it to your desired position and resize it.
Step 4: Paste the embed code
Click "Enter Code" on the HTML element, select the "Code" tab, paste your Yelp review widget embed code, and click "Update." The widget should render in the editor immediately.
Step 5: Resize, position, and publish
Drag the corners of the HTML element to resize it (set width to match your content area, height to at least 400px). Position it within your page layout, preview on desktop and mobile, then publish.
The Wix App Market has several review display apps, but Yelp-specific support is limited. Apps like Elfsight and Fera support Yelp reviews but come with monthly fees and view limits. For most Wix users, the embed code approach via Embed HTML is simpler, more flexible, and more cost-effective.

The best placements for Yelp review widgets on Wix sites are: the homepage below the hero section (where visitors land first), a dedicated "Reviews" or "Testimonials" page, the "About Us" page, and near contact forms or booking buttons. For restaurants, placing the widget on the menu page works exceptionally well since diners actively check reviews before ordering.
Set fixed dimensions. Unlike some builders, Wix's Embed HTML element requires you to set explicit width and height. Use 100% width if possible (by stretching the element to fill the column) and set height to at least 400px for sliders or 600px for grids. Too-small dimensions will crop the widget.
Use the Wix Editor X or Studio for responsive control. Wix's newer editor (Editor X / Wix Studio) offers better responsive design tools than the classic editor. If you're on the classic editor, test your mobile layout carefully — the HTML embed element may need manual repositioning for mobile view.
Label your review source. Add a text element above the widget saying "Our Yelp Reviews" or "What Customers Say on Yelp" — this gives context and leverages Yelp's brand recognition for trust.
Wix's editor has specific behaviors that affect how embedded widgets display. Understanding these helps avoid common pitfalls.
Classic Editor vs. Editor X. The classic Wix editor uses absolute positioning, meaning you place elements at exact pixel coordinates. Editor X (now Wix Studio) uses flexible containers similar to CSS Flexbox. For widgets, Editor X gives better results because the embed can resize fluidly with the page layout.
Embed Code vs. iFrame. Wix's Embed HTML element supports both raw HTML/JavaScript code and iFrame URLs. Most widget providers give you a script-based embed code — paste this in the "Code" tab, not the "Website Address" tab. The code tab renders the widget directly, while the URL tab wraps it in an extra iFrame layer.
Mobile Editor. Always switch to Wix's mobile editor view after placing your widget. The mobile layout is separate from desktop in the classic editor — you may need to reposition or resize the embed element for mobile independently.

Wix handles responsive design differently depending on which editor you use. In all cases, testing the mobile layout is essential.
Classic Editor. The mobile layout is manually adjustable. After embedding the widget on desktop, switch to mobile view and ensure the embed element is visible, properly sized, and not overlapping other elements. You may need to reduce the height or move it to a different position.
Editor X / Wix Studio. These editors support fluid layouts with breakpoints. Set your embed container to fill the available width at each breakpoint. The widget will automatically adapt if it's built responsively (BlooTrue widgets are).
Local business alignment. Wix's core audience is small, local businesses — the same businesses that dominate Yelp. A hair salon, HVAC company, or family restaurant on Wix almost certainly has Yelp reviews that potential customers are already checking. Bringing those reviews to your Wix site keeps visitors engaged on your page.
Yelp's recommendation algorithm. Yelp filters reviews into "Recommended" and "Not Recommended" categories. Your widget displays only recommended reviews — the ones Yelp's algorithm considers most trustworthy. This built-in quality filter means the reviews on your widget are pre-vetted.
Detailed review content. Yelp reviewers write substantially longer reviews than users on most other platforms. This detailed feedback — descriptions of specific dishes, service experiences, before-and-after results — gives potential customers a vivid picture of what to expect.
Yelp for Business Owners dashboard. Use the Yelp for Business Owners dashboard to track how reviews are performing and respond to customers. The widget displays reviews that reflect your active engagement with the Yelp community.
Wix has improved its SEO capabilities significantly, but embedded widgets require attention to maximize search visibility.
Schema markup from widgets. Quality widget providers include Schema.org Review markup that search engines can read. This structured data can trigger rich snippets in search results — star ratings that increase click-through rates.
Wix SEO Wiz integration. Use Wix's built-in SEO Wiz to optimize the pages where you embed Yelp widgets. Ensure proper title tags, meta descriptions, and heading structure around your review section.
Content freshness. Auto-updating Yelp review widgets provide continuous fresh content signals to search engines. This is valuable for Wix sites where page content may not change frequently.
The Wix App Market has several options for displaying reviews, though Yelp-specific support varies.
Elfsight (Wix App). Available on the Wix App Market with Yelp support. Free tier is limited to 200 views/month. Installation is one-click but you're locked into their pricing for meaningful traffic.
Fera Reviews. Supports Yelp alongside other platforms. Offers a free tier with basic features and paid plans starting at $9/month. Good integration with Wix but adds another subscription to manage.
Embed Code (Recommended). Using the Embed HTML element with a widget provider's code avoids app fees and works regardless of Wix plan level. It's the most flexible and cost-effective approach for most Wix users.
Wix handles hosting and performance optimization internally, but widget choices still affect page speed.
Lightweight widgets. Choose widget providers that load quickly. BlooTrue widgets load in under 100ms and never block page rendering. Heavy widgets from other providers can add seconds to your load time.
Limit embeds per page. Each Embed HTML element adds overhead. If you need widgets on multiple pages, use one embed per page rather than multiple widgets on the same page.
Image optimization. Wix automatically optimizes images, but if your widget provider serves unoptimized review photos or avatars, it can slow things down. Choose providers that optimize media assets.
BlooTrue widgets are lightweight, auto-updating, and designed to look great on any Wix site. Get your embed code free.
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