Booking.com Review Widget for Square Online — Free, Made for Hotels
BlooTrue's Booking.com Review Widget for Square Online is a free embed that displays your Booking.com reviews on any Square Online site. This may be the highest-affinity pairing in our catalog: Square Online is the free site builder bundled with Square POS — the platform boutique hotels, neighborhood inns, guesthouses, and resorts build on — and Booking.com is where those hotels earn their most trustworthy reviews, because every one comes from a verified guest who booked and honored a booking. Yet there's a double gap: Booking.com's official website widget only takes bookings — it never displays reviews — and Square's App Marketplace has no Booking.com review-display app. BlooTrue fills both gaps with a pure HTML embed pasted into Square Online's standard Custom code section: open Square dashboard → Online → Website → Edit site, click + Add section, choose Custom code under More, paste, Publish. Custom code sections are supported on the Square Online free plan on most layouts. Booking.com is a native star platform, so the widget shows your real 1–5 star average straight from Booking.com — no conversion, no percentages. 100+ widget styles, light and dark themes, free custom color picker. On paid plans, schema.org Review + AggregateRating JSON-LD is added to the page where the embed runs inline rather than inside an iframe, so search engines and AI assistants can read the reviews as structured data. Google does not show review stars for reviews a business shows about itself, so the gain is readability, not stars.
Why Booking.com + Square Online is the natural pairing
Square Online powers the websites of hotels — from guesthouse counters to full-service guest rooms — and Booking.com holds the reviews guests trust most, because only guests who honored a booking can leave one. Guests deciding to book a table check those reviews first. Embedding your Booking.com reviews next to your booking button or booking link keeps that verified-guest proof on YOUR site at the moment of decision — no detour to booking.com where competing hotels are one tap away — and it reinforces the Booking.com presence your regulars already know.
Why doesn't Booking.com's own widget show reviews?
Booking.com's official website widget is built to do one thing: take bookings. It never displays your reviews — Booking.com keeps those on its own directory to drive bookings through its marketplace. There is no paste-ready Booking.com review embed the way Google publishes Place Cards, and Square's App Marketplace has no Booking.com display app. Third-party widgets like BlooTrue are the canonical way to surface Booking.com reviews on a Square Online site.